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In 1999, the Gann Memorials toy line was developed to benefit charities around the country. Starting with a simple teddy bear concept, each design served as a memorial to its represented charity. As the plush toy industry changed, so did the company's business. Gann Memorials started to receive custom plush inquiries. As a result, the business made the transition into custom plush toys and puppets. The company hasn't forgotten its roots, however, and continues to support a variety of charitable organizations throughout the year.