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Hello Kitty is the best known of many fictional characters produced by the Japanese company Sanrio. Kitty is a very simply drawn character who was created in 1974 in Tokyo, Japan. Her fictional world includes a whole array of friends and family members. Registered in 1976, Hello Kitty is now a globally known trademark. It has been marketed in the United States from the beginning and has held the position of U.S. children's ambassador for UNICEF since 1983. Various electronic games, spanning several video game systems, have been produced with Kitty as the main character.