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One way to create a "mass effect" is to give all your gaming buddies action figures, statues, graphic novels, logo patches, and more taken from the game. That ought to get their attention!
Mass Effect is an action role-playing game developed by BioWare for the Xbox 360 and then ported to Microsoft Windows by Demiurge Studios. The game takes place in the year 2183, with the player assuming the role of an elite human soldier named Commander Shepard, sent out to explore the galaxy on a starship, the SSV Normandy.