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Monster High is a line of fashion dolls created by Mattel. They were officially released in July 2010. Unlike most fashion dolls, the characters are based on monster movies and horror fiction. They're either depicted as being related to or are offspring of famous monsters such as Dracula, Frankenstein, and the Wolfman. The Monster High franchise is not limited to dolls, but includes other consumer products as well, such as plush toys, stationery, bags, accessories, apparel, and various toys and electronics.