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Winx Club (also known as The Winx: Just Fairies) is a 2004 Italian animated television series, created by Iginio Straffi and produced by Rainbow S.r.l.. The series is aimed toward children between the ages of five and 12, but is also popular among teens. It has spawned an international franchise of toys, books, clothing, video games, DVDs, and CGI feature films. The story follows Bloom and her friends Stella, Flora, Tecna, Musa, and Layla (Aisha), and is situated mainly in the Magical Dimension and on Earth. They call themselves "The Winx Club" and go on adventures together. They discover new transformations, unlock secrets and powers, battle against the darkness, and support Bloom as she tries to discover her past.