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UNIVERSAL CITY, Calif. - July 9, 2009 - NBC Universal has announced another batch of highly exclusive, special edition
collectible items from hit shows such as "The Office," "Heroes," "Chuck," "Caprica," and "Battlestar Gallactica," through the
This year's exclusive, limited-run products include a "Schrute Farms Beets Watch," celebrating the #1 beet-related
agro-tourism destination in Northeastern Pennsylvania (a precious 1,000 units); a "Heroes Double Helix Necklace" that will
enable fans to advertise their Heroic status (just 1,000 units); a "Heroes-Sword Letter Opener" that replicates Hiro's famous
Kensei sword (1,000 units); a "Caprica USB Drive," celebrating the period 58 years prior to the events seen in Battlestar
Galactica (limited edition of 1,000 Units); and a "Chuck Supervisor Polo," as worn by the elite of the Buy More retail family
(1,000 units). Also available will be an updated version of last year's wildly popular chrome, pop-up style "Battlestar
Galactica Toaster" -- which creates the image of a Cylon on toast. The enhanced, 2009 edition -- the "Battlestar Galactica
LED Toaster" -- is also emblazoned with the face of a Cylon that has red glowing eyes made of LED lights (limited edition of
2,000 units). Online pre-orders for NBC merchandise begin today.
The NBCStore.com is also proud to help celebrate this year's Comic-Con in San Diego, CA, which takes place from July 22 to
July 26, through a variety of innovative initiatives -- NBC Merchandise will be featured in a showcase at the Entertainment
Earth booth #2343 (EntertainmentEarth.com), a small and highly exclusive batch of numbered, limited edition items will be
given away to lucky Comic-Con attendees. Visit booth #2343 for details. Tons of scratch off NBCStore and Syfy.com discount
cards that can be redeemed for online discounts at www.nbcuniversalstore.com will also be distributed.
In addition, NBC Universal will team with Brand Marketers to deploy a video truck that will be parked close to the
convention center and will highlight a wide range of NBC Universal shows and products.
"The response to last year's limited edition items was extraordinary, and we're delighted to be back with a new batch of
very cool and extremely exclusive merchandise," commented Judith Dutch, Vice President, Retail Operations & Consumer
Marketing. "We see these limited quantity items as a great way to expose even more fans to our online store, as well as to
celebrate some of the hottest shows in television history. It also gives us the chance to bring a little of the excitement of
Comic-Con to everyone who visits the online store, while at the same time bringing the store to Comic-Con through our scratch
off discount cards."
About NBC Universal Television DVD, Music and Consumer Products Group: NBC Universal is a leader in providing
entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer
Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including
third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC
Universal Online Store.
About NBC Universal Retail Operations and Consumer Marketing: NBC Universal is a leader in providing entertainment
programming to the domestic and international marketplaces. NBC Universal Retail Operations & Consumer Marketing centrally
manages all Retail Operations for the Company serving distribution outlets for internally developed and licensed merchandise,
housed in Rockefeller Center and the Online Store, (www.nbcuniversalstore.com). Retail Operations further manages all of NBC
Studio Tours throughout Rockefeller Center.
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