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Barware Sale!
Any Idea What Today's Most Popular Action Figure Is?

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You'll Never Guess, But It Might Say Something Frightening About Human Nature's Dark Side

Anyone who's ever been to a toy store, a shopping mall, a major e-commerce site, or - more simply - had a child, surely knows there are hundreds of action figures out there running the gamut from "G.I. Joe" to "Austin Powers" to "Where The Wild Things Are."

Care to take a guess what today's most popular and desirable action figure is, then, according to Entertainment Earth (, a leading e-commerce site specializing in action figures, toys and collectibles?

Something from "Star Wars," you say? Right. Luke? Han Solo perhaps. Darth Vader? That other Darth maybe - Darth Maul - from "Episode One?"

Try Boba Fett, action figure superstar.


That's right. Boba Fett, bounty hunter, who appeared in "The Empire Strikes Back" and "Return of The Jedi" transporting the carbonite-frozen Han Solo to Jabba the Hutt, is the man (or whatever) of the hour. And wait until he re-appears as promised in "Episode Two!"

According to avid "Star Wars" collector and Entertainment Earth co-founder Jason Labowitz, "Collectible consumers are generally most attracted to non-human characters and, in many instances, villains. In particular, we gravitate toward mysterious characters whose identities, motivations and personalities are not fully known and therefore leave room for imaginative speculation. I'm not sure what it says about human nature that a character like Boba Fett has conquered this industry, but the reality is that villains have been equally, if not more, compelling than their heroic counterparts throughout the history of fiction."

Does the popularity of an action figure reveal anything about humanity's makeup? Maybe. Maybe not. Nevertheless, surely your readers (viewers/listeners) would be enlightened by a story that looks at human nature from such an unusual and entertaining vantage point.

Entertainment Earth is one of the few Internet sites in the world to have been profitable since its inception. Since it was established five years ago, the company has enjoyed a 230% average annual sales growth and is known for anticipating and fulfilling the needs of consumers around the world. Co-founder Jason Labowitz, in fact, helped found the business as an outgrowth of his own collectibles passion, and he remains committed to running the company from a collector's vantage point.

I invite you to interview Jason to help shed light on the "Boba Fett Phenomenon" and any other action figure insights he can offer which similarly hold up a mirror to how our society thinks and feels. Best of all, I'm certain you'll find Jason as warm and outspoken as Boba Fett is cold and silent.

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