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TOP CELEBRITIES:
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Memorial Day Sale!
Catalog Success Magazine, March 2002

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Due to what Jason Labowitz, company co-founder and co-owner, calls "constant customer demand," Internet retailer Entertainment Earth introduced a print catalog to supplement its online sales of action figures, toys and other products. Like the merchandise on its Web site, www.entertainmentearth.com, all 400 items in the 32-page catalog are "mint-condition-guaranteed." Collectibles in the full-color book range in theme from movies ("The Matrix," "Star Wars") to television ("Buffy the Vampire Slayer," "WWF") and more. The catalog dropped to 185,000 recipients in May and November 2001. According to Labowitz, response so far has been positive. He hopes to expand the book's size and distribution, as well as develop a magalog.

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