Another San Diego Comic-Con come and gone... But you can still score our Exclusives! Click here and get them while you can.
QUICK BROWSE: 
       |   Earn Cash!
Be an Affiliate
 
PRODUCT SEARCH
GO
 Catalog Order Entry
 
 
 
   
 
SECTIONS:
 • Transformers Shop
 • Comic-Con 2016
 • Hasbro Shop
 • Funko Shop
 • Disney Shop
 • Kung Fu Panda
 • Deadpool
 • Entertainment Earth Exclusives
 • New and Trending
 • Mego
 • Retro Kenner-Style Action Figures
 • Batman Shop
 • Marvel Shop
 • DC Comics Shop
 • Sports Shop
 • FREE SHIPPING
 • Game of Thrones
 • Twilight Zone
 • Really Cool Expensive Stuff
 • Funko Pop! Vinyl
 • Walking Dead
 • LEGO Shop
 • Big Bang Theory
 • Games Shop
 • Video Game Collectibles Shop
 • Action Figures Shop
 • Bobble Head Shop
 • Star Wars Shop

Facebook - Become a Fan!
Twitter - Follow Us!
Instagram - Follow Us!
Staff Picks
Podcast - Listen Now!
THEMES:
 • Batman
 • Batman v Superman: Dawn of Justice
 • Big Lebowski
 • Captain America
 • Captain Marvel
 • Evil Dead / Army of Darkness
 • Game of Thrones
 • Gears of War
 • Harry Potter
 • Horror: Childs Play
 • Little Mermaid
 • Looney Tunes
 • Miss Peregrines Home for Peculiar Children
 • Pokemon
 • Rocky
 • Secret Life of Pets
 • Shazam!
 • Star Trek
 • Star Wars
 • Suicide Squad
 • Supergirl
 • Transformers
 • Universal Monsters
 • Walking Dead
 • Yo-Kai Watch
See More Themes

COMPANIES:
 • Aquarius
 • Bif Bang Pow!
 • Bioworld
 • Blitzway
 • Body Vibe
 • Bumkins
 • Dc Collectibles
 • Eaglemoss Publications
 • Fab
 • Funko
 • Hasbro
 • Jazwares
 • Kiddesigns
 • Knucklebonz
 • Mattel
 • McFarlane Toys
 • Monogram
 • Playroom Entertainment
 • Room Copenhagen
 • Silver Buffalo
 • Spin Master
 • The Coop
 • Trevco
 • University Games
See More Companies

PRODUCT TYPES:
 • Action Figures
 • Construction Toys
 • Costumes
 • Mugs
 • Pop! Vinyl Figures
 • Prop Replicas
 • Stands
 • Statues
 • Transformers
 • Vehicles: Die-Cast
See More Product Types

TOP CELEBRITIES:
 • Gal Gadot
 • Jesse Eisenberg
 • Henry Cavill
 • Adam Driver
 • Ben Affleck
 • Jason Momoa
 • Peter Criss
 • Melissa McBride
 • Scott Wilson
 • Steven Yeun
 • Norman Reedus
 • Andrew Lincoln
 • Lauren Cohan
 • Michael Cudlitz
 • Kevin Hart
 • Jeff Bridges
 • Jared Leto
 • Margot Robbie
 • Louis C.K.
 • Lake Bell
 • Eva Green
 • Chris Evans
 • Paul Rudd
 • Robert Downey Jr.
 • Samuel L. Jackson
   
 
  CONTACT US  
 
Order by Phone:
1-800-370-2320

Monday - Friday:
7:00am - 6:00pm
Pacific Time

Client Services:
1-818-255-0095
Fax: 1-818-255-0091

E-mail:
cs@entertainmentearth.com

Product specifications, prices, ship dates and availability are subject to change without notice.

 
 
Don't Miss Out On the Ultimate Star Wars Savings!
Push and Shove

Back to Main Press Page
Entrepreneur Magazine, October, 2001

There's plenty of room, no matter how crowded the market. You'll just have to use your elbows.

By Nichole L. Torres


What the hell are you thinking? Why in heaven's name would you want to start a business in an already saturated market? With a ton of competition on the right and a truckload of already-been-done ideas on the left, you'll only be trampled into oblivion'or, at least, that's what the powers that be would like you to believe.

Starting a business in a saturated market is not the suicide mission many people think it is. If you've got a stellar idea for a start-up, a brilliant business plan to go with it,a whole lot of chutzpah and no fear of playing with the big boys, then there just might be room for you in any seemingly saturated market.

We say "seemingly" because experts like Laurence Weinzimmer, an associate professor of strategic management at the Foster College of Business Administration at Bradley University in Peoria, Illinois, are doubtful the concept even exists. "I don't believe there's ever such a thing as a saturated market," says Weinzimmer, also the author of Fast Growth: How to Attain It, How to Sustain It (Dearborn Trade). "There are numerous stories of entrepreneurial companies that have found ways to grow, even in declined markets." Frankly put, if you've got a new take on an old idea, you can almost always find a place to make it work.

Do It With Passion

Even if the industry you adore seems to be swimming with competition, your passion for it could be your secret weapon. Remember, though, you'll need to offer a better product, better service'better everything'if you want customers to buy from you.

Jason Labowitz wasn't thinking about market saturation when he and brother Aaron started their online specialty toy store, Entertainment Earth, in 1996. The avid collectors were simply passionate about offering mint-condition toys, memorabilia and action figures to collectors like themselves. "As we've learned, you can't just throw money at an idea," says Jason. "You really need people who are committed to that type of product."

The fact that huge toy retailers already ruled the market didn't particularly bother these entrepreneurs. The competition just didn't offer the collector's dream that Entertainment Earth did: full sets of mint-condition toys, in the original packaging, with no bar codes, price stickers or security stamps to speak of (a big deal to collectors), delivered right to customers' doors. Says Jason, "We just went a step further and offered services that big retailers didn't provide."

Jason points out that big-name retailers offer a lot of the same toys as Entertainment Earth but as collectors, Jason, 31, and Aaron, 33, knew that pounding the pavement looking for specific toys can be both grueling and time-consuming. Their one-stop-shop idea, without customers' ever having to leave their homes, is Entertainment Earth's big edge.

Says Jason, "We treat our customers with a certain level of respect." In other words, these entrepreneurs know they're serving a different crowd. These aren't moms buying toys for their kids; rather, Entertainment Earth's customers want the best and they're willing to pay for it'to the tune of about $3 million in projected sales for 2001.

Moral of the story: Get into the market with your passion, and stay there by serving people like you. Add a healthy dose of expertise, and just watch the receipts multiply.

Infidelity Recordings Studio

Top of Page   
Order by Phone: 1-800-370-2320 | M - F 7:00am - 6:00pm PST
 
Where's My Stuff? Shipping & Returns Client Services
  • Check your Order Status
  • See our Shipping Rates & Methods

  • See our Return Policy
  • Forgot your password?

  • Visit our Help Center / FAQ
  •  
    Client Services: 1-818-255-0095 | FAX: 1-818-255-0091 | E-mail: cs@entertainmentearth.com

    About Us | Privacy & Security | Employment | Testimonials | Item Archive | Affiliates | EE Distribution - Wholesale | Contact Us

    Copyright 1996-2016 Entertainment Earth, Inc. All Rights Reserved. Legal Disclaimer.