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New Release - Star Wars: Crimson Empire Limited Edition Action Figures

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September 1, 2006

LOS ANGELES, CA (September 1, 2006) – Entertainment Earth announces the release of a new, limited edition Star Wars: Crimson Empire action figure and comic book set featuring Kir Kanos and Carnor Jax. This Entertainment Earth shared exclusive is the first in an all-new Expanded Universe series of action figure and comic book sets produced by toymaker Hasbro, Inc.

Exclusive Star Wars Kir Kanos & Carnor Jax 2-PackStar Wars: Crimson Empire is a series of comic books that delve into the training of the Empire’s own body guards, called Royal Guards. For added value, the comic book focusing on the Kir Kanos and Carnor Jax characters will also be packaged in this set.

Star Wars action figure fans will instantly understand the uniqueness of this set, as previous versions of Royal Guard action figures kept their faces a mystery and were all generic in nature. For the first time, however, these Royal Guard action figures have names and unique personalities, along with removable helmets, revealing well detailed and realistic looking faces. Other accessories include newly designed weapons such as a double-bladed staff and a specially concealed blaster pistol.

"We are always excited to work with Lucasfilm and Hasbro as we contribute to the Star Wars universe – and give fans what they want,” said Jason Labowitz, President and co-founder of Entertainment Earth, Inc. “This item kicks off an all-new product segment for Hasbro, and we're thrilled to offer the very first set - number one in a series. This first set will not be available in most stores."

Shipping in late September 2006, the Kir Kanos and Carnor Jax 2-pack can be pre-ordered from Entertainment Earth, Inc. now. When ordering products from Entertainment Earth, clients are treated to signature services, following best practices in the multi-channel and e-commerce industry. Clients can order online (www.entertainmentearth.com), from Entertainment Earth's quarterly catalog, or call their client service department at 1-800-370-2320 where representatives greet callers with "…how may I provide you with excellent service."

About Entertainment Earth, Inc.
Based in Los Angeles, California, Entertainment Earth is a leading worldwide multi-channel cataloger, retailer, and distributor of action figures, gifts, and collectibles. Founded online in 1996, Entertainment Earth offers nearly 5,000 licensed products and has pioneered best practices in the industry with innovations such as a mint-condition guarantee, risk-free shopping, and 90-day hassle-free returns.

### ###

For more information, contact:
Adam Pawlus
Merchandising, Director of Marketing
Entertainment Earth, Inc.
(818) 255-0090

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