LOS ANGELES, CA., OCTOBER 5 - 2001, Entertainment Earth, Inc. (www.entertainmentearth.com), the leading online and catalog retailer of action figures, toys and collectibles, has completed a website feature update in time for the 2001 holiday season.

The "New Products" tab, accessible from our home page or located at a http://www.entertainmentearth.com/newproduct.asp, has been re-designed for frequent visitors and collectors. It provides a live and in-depth look at a constantly changing product mix.

This unique page lists all items that recently arrived, called "Hot off the Truck", all items that are new, and all items that were just added to the website. The lists are sorted by date and contain over 300 items at any given time.

"As a collector, I want to know what the newest items are," noted Jason Labowitz, President and co-founder of Entertainment Earth. "This fantastic new feature addresses that issue in remarkable detail. Our customers suggested it, and we are happy to provide it."

This innovation is just one of many advantages and services designed at Entertainment Earth from a collector's point of view.

About Entertainment Earth, Inc. Based in Los Angeles, Entertainment Earth is the leading Internet and catalog retailer of action figures, toys and collectibles. Founded online in 1996, Entertainment Earth addresses the needs of collectors worldwide by offering thousands of new "mint-condition" licensed action figures, toys, and collectibles from "Star Wars" to "The Simpsons" and other universally-popular films, television shows and pop culture properties.