Collectibles

An Inside Look at the 2018 Toy of the Year Awards

License of the Year

Disney•Pixar’s Cars 3
Cars 3 brings new competition, advanced graphics and new racing technology, to both new and returning fans. Cars 3 is rooted in themes of friendship, empowerment and mentorship. Blindsided by a generation of blazing-fast racers led by Jackson Storm, Lightning McQueen is suddenly pushed from the sport he loves and must fight to get back on track.

Hatchimals™
What started in October 2016 is now a worldwide phenomenon! Hatchimals™ are magical creatures who live inside of speckled eggs. Who’s inside? It’s a surprise! Hatchimals™ need care and nurture to hatch – YOU are the key to releasing the magic! Once hatched, raise your Hatchimal from baby, to toddler, to kid.

Nickelodeon Slime
Slime is the ultimate symbol of free-spirited mess and the physical embodiment of the playful and unconventional spirit of Nickelodeon. This year Nickelodeon launched an all-new product line including DIY craft kits, compounds, and games that allow kids the ultimate reward of GETTING SLIMED! Nickelodeon is Sliming the world!

PAW Patrol
PAW Patrol – the award winning Spin Master entertainment property – is a hit with preschoolers globally and has an ongoing toy line, kid’s tour, live entertainment show and more. Broadcasted on Nickelodeon in the USA, PAW Patrol is a CG-animated, action-adventure preschool series starring a pack of heroic pups led by a tech-savvy boy named Ryder.

Peppa Pig
Peppa Pig, the award-winning hit series for preschoolers from Entertainment One (eOne), premiered in 2004 in the U.K. and was introduced to U.S. audiences in 2011. Currently ranking #1 with Kids 2-5, Girls 2-5 and Boys 2-5, on Nick Jr., Peppa Pig follows the adventures of the lovable, exuberant Peppa and her brother George, Mummy Pig and Daddy Pig.

PJ Masks
PJ Masks, the animated hit series from Entertainment One (eOne) airing daily on Disney Junior, follows the adventures of 6-year-olds Connor, Amaya and Greg, who go to school during the day. But when they put on their pajamas and activate their animal amulets, they transform into their superhero alter egos and become the PJ Masks: Catboy, super fast and agile; Gekko, super strong and able to scale walls; and Owlette, with the power to fly and see great distances. Each episode follows the heroes as they work together to solve mysteries, fight baddies, and learn valuable lessons along the way.

PJ Masks

PJ Masks, the animated hit series from Entertainment One (eOne) airing daily on Disney Junior, follows the adventures of 6-year-olds Connor, Amaya and Greg, who go to school during the day. But when they put on their pajamas and activate their animal amulets, they transform into their superhero alter egos and become the PJ Masks: Catboy, super fast and agile; Gekko, super strong and able to scale walls; and Owlette, with the power to fly and see great distances. Each episode follows the heroes as they work together to solve mysteries, fight baddies, and learn valuable lessons along the way.

WINNER: Star Wars
The Star Wars portfolio thrills fans across supercategories in each key global market. The brand continues to be relevant after 40 years, leveraging content from the classic films and new films, books, games and more across The Walt Disney Company. From tech products to collectibles to fashion, Star Wars continuously reinvents for modern consumers.