From India to Texas, Engineering to Merchandising, Slipknot to Naruto, and everything in-between, this is the history of Bioworld.
Founded in 1999 by Raj Malik, Bioworld Merchandise is a global designer and manufacturer of licensed products. Malik, originally from New Delhi, first came to the U.S. to earn a bachelor’s degree in computer science at the University of Texas at Arlington. He realized that he didn’t enjoy computer engineering and began a successful wholesale business.
The first licensed Bioworld products were for heavy metal artists Slipknot and Limp Bizkit. From there, the company grew into a manufacturer of licensed merchandise from leading brands such as Naruto, Zelda, Disney, and more. The Texan company now has 20 different product categories, 9 offices worldwide, and 500 employees – including over 150 product design experts.
More Than Just Bags
Speaking of the different product categories, Bioworld doesn’t just create bags, it designs hats, key chains, lanyards, pins, and even more apparel. If you’re looking for a backpack from the latest game or a pair of socks from your favorite anime, Bioworld is sure to have it.
Crunchyroll/Bioworld Anime-zing Partnership
In February 2016, Crunchyroll, the anime streaming service, announced that it formed a long-term partnership with Bioworld merchandise to create anime products for anime conventions, special events, and national and independent retail chains. Licenses include Naruto, One Punch Man, Dragon Ball Z, and My Hero Academia.
Vandor Chewbacca Cookie Jar with a Side of Pins
In August 2018, Bioworld acquired Salt Lake City-based home décor company, Vandor. Not only does Vandor over 60 years of experience creating high-quality licensed home goods from Star Wars, Marvel, Disney, and more, but they also had a large wholesale business too. Bioworld saw the acquisition as a way to grow their housewares business and expand their licenses.