While I may not have particularly liked Batman v Superman: Dawn of Justice, I am still enjoying their marketing for Jesse Eisenberg’s Lex Luthor immensely.
I wrote about the interesting way Warner Bros. and DC were presenting the character back in January, and it looks like they’re not finished. Potential spoilers follow.
Yesterday, the LexCorp Instagram account released a statement on Luthor and his actions in the film:
The statement reads:
Due to unfortunate circumstances, LexCorp Industries will be temporarily suspending it’s global operations. When interviewed about his actions against a fallen alien, Lex Luthor responded with; “Ding, ding, ding, ding. Are we entering the second round?” We do not understand Mr. Luthor’s actions and LexCorp does not take responsibility for his actions. Thank you for being patient.
With Luthor in jail for, you know, causing mass destruction and releasing a monster upon the world, it’s not surprising that LexCorp would want to distance themselves as much as possible from the psychopathic villain.
Whether or not we’ll see Luthor again remains to be seen, but LexCorp is probably headed in a new direction now.
What do you think of LexCorp’s stance? Do you like this marketing? Sound off!
Source: Instagram
