{"id":40962,"date":"2016-04-01T09:29:12","date_gmt":"2016-04-01T16:29:12","guid":{"rendered":"http:\/\/www.entertainmentearth.com\/news\/?p=40962"},"modified":"2019-03-06T12:01:24","modified_gmt":"2019-03-06T20:01:24","slug":"entertainment-earth-20th-anniversary","status":"publish","type":"post","link":"https:\/\/www.entertainmentearth.com\/news\/entertainment-earth-20th-anniversary\/","title":{"rendered":"Entertainment Earth Celebrates 20th Anniversary"},"content":{"rendered":"

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You’ve heard the rags-to-riches story many times before, be it a girl who lost her glass slipper or a street urchin who had a fateful encounter with a genie.<\/p>\n

But what about that story in real life?<\/p>\n

Twenty years ago today, two brothers from Southern California, Aaron and Jason Labowitz, founded Entertainment Earth<\/strong><\/a> based on a simple principle: a love of collecting, toys, and sharing their passion with the world.<\/p>\n

In 1995, they registered entertainmentearth.com on that wild new thing called the Internet.<\/p>\n

With a strong business background and self-taught re: website creation, Aaron and Jason launched the website<\/a> and put their first selection of the then \u201cnew\u201d Kenner \/ Hasbro Star Wars action figures and vehicles up for sale on April 1, 1996.<\/p>\n

The phones in their storage-room-turned-office rang off the hook.<\/p>\n

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Image: Entertainment Earth<\/em><\/p><\/div>\n

Since then, Entertainment Earth has grown and adapted to the ever-changing collector and Internet climates, adopting its Mint Condition Guarantee early on and overcoming obstacles as they came.<\/p>\n

“We started this company as a one-stop source for the Star Wars action figure collector,” explains Jason, President and Co-Founder. “Over the years, our dear clients have led us to apply our deep knowledge of the collector market to cover all corners of the pop culture industry.”<\/p>\n

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Image: Entertainment Earth<\/em><\/p><\/div>\n

The growing presence of Entertainment Earth can be seen at San Diego Comic-Con. First attending in 1997, the company boasted one of the first toy booths at the convention, and year after year has become more prominent and influential there.<\/p>\n

From a garage and a simple website, with only three employees, to a massive warehouse and a constantly growing staff, Entertainment Earth has become one of the foremost and renowned distributors of toys and collectibles on the planet.<\/p>\n

Today, anyone who’s a geek or a collector or who has a passion for something can turn to Entertainment Earth.<\/p>\n

We’re excited about where the last 20 years have brought us and what the next 20 years and beyond hold for Entertainment Earth and our valued clients.<\/p>\n