{"id":66847,"date":"2020-02-21T06:55:42","date_gmt":"2020-02-21T14:55:42","guid":{"rendered":"https:\/\/www.entertainmentearth.com/news\/?p=66847"},"modified":"2020-04-16T12:29:01","modified_gmt":"2020-04-16T19:29:01","slug":"disney-hasbro-merchandising-rights","status":"publish","type":"post","link":"https:\/\/www.entertainmentearth.com/news\/disney-hasbro-merchandising-rights\/","title":{"rendered":"Disney Extends Hasbro&#8217;s Merchandising Rights to Include More Disney+ Marvel and Star Wars"},"content":{"rendered":"<p><a href=\"https:\/\/www.entertainmentearth.com\/s\/hasbro\/c\">Hasbro, Inc.<\/a> and The Walt Disney Company today announced a renewal of Hasbro\u2019s rights under its strategic merchandising relationship for major Disney entertainment properties <a href=\"https:\/\/www.entertainmentearth.com\/s\/marvel\/s\">Marvel<\/a> and <a href=\"https:\/\/www.entertainmentearth.com\/s\/star-wars\/t\"><em>Star Wars<\/em><\/a>.<\/p>\n<p>Under the Marvel license agreement, Hasbro will continue to develop a wide range of toys and games for Marvel&#8217;s global Universe of more than 8,000 characters, including Iron Man, Spider-Man, Captain America, Black Widow, and Black Panther. The <em>Star Wars<\/em> license agreement includes the rights to toys and games based on entertainment like <em>Star Wars: The Clone Wars<\/em> and <a href=\"https:\/\/www.entertainmentearth.com\/news\/2019\/05\/03\/the-mandalorian-star-wars\/\"><em>The Mandalorian<\/em><\/a>, incorporating fan-favorite characters such as The Child from <em>The Mandalorian<\/em>, affectionately known as <a href=\"https:\/\/www.entertainmentearth.com\/news\/2019\/11\/22\/baby-yoda-toys\/\">Baby Yoda<\/a>. The agreements are multi-year agreements.<\/p>\n<p>The Disney Hasbro merchandising rights cover entertainment released during their terms for the respective franchises, including all film and television properties as well as properties from <a href=\"https:\/\/www.entertainmentearth.com\/news\/2019\/09\/12\/disney-plus\/\">Disney+<\/a>.<\/p>\n<p>&#8220;We are pleased to build on our relationship with\u00a0Disney\u00a0and extend our agreement for Marvel and Star Wars franchises,&#8221; said\u00a0Brian Goldner,\u00a0Hasbro&#8217;s\u00a0Chairman and CEO. \u201cDisney\u2019s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.\u201d<\/p>\n<p>&#8220;Our longstanding relationship with\u00a0Hasbro\u00a0has provided generations of\u00a0Disney\u00a0fans with quality play experiences,&#8221; said\u00a0Ken Potrock, president, consumer products commercialization, Disney Parks, Experiences and Products. &#8220;Continuing this successful collaboration for our <a href=\"https:\/\/www.entertainmentearth.com\/s\/marvel\/s\">Marvel<\/a> and <a href=\"https:\/\/www.entertainmentearth.com\/s\/star-wars\/t\">Star Wars franchises<\/a> enables families and fans around the world to immerse themselves in our iconic stories and engage with our rich characters.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro, Inc. and The Walt Disney Company today announced a renewal of Hasbro\u2019s rights under its strategic merchandising relationship for major Disney entertainment properties Marvel and Star Wars. Under the Marvel license agreement, Hasbro will continue to develop a wide range of toys and games for Marvel&#8217;s global Universe of more than 8,000 characters, including [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":65909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[402,772,122,419],"yst_prominent_words":[7073,6475,5872,5925,7072,6934,7069,6073,7066,7065,7064,7071,6223,8278,5780,5779,7067,7068,5781,7070],"_links":{"self":[{"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/posts\/66847"}],"collection":[{"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/comments?post=66847"}],"version-history":[{"count":3,"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/posts\/66847\/revisions"}],"predecessor-version":[{"id":67015,"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/posts\/66847\/revisions\/67015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/media\/65909"}],"wp:attachment":[{"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/media?parent=66847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/categories?post=66847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/tags?post=66847"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.entertainmentearth.com/news\/wp-json\/wp\/v2\/yst_prominent_words?post=66847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}