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Take Home a Real American Hero - G.I. Joe!


G.I. Joe is a line of
action figures produced and owned by the Hasbro toy company, but the line has greatly expanded to include comics, book and record sets, movies, television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse? But did you know this: The launch and development of Hasbro G.I. Joe action figures actually resulted in the coining and general use of the now-common term "action figure"! Plus, Joe's appeal to both children and adults has made it nothing less than an icon among toys. So, if you made your way to this page looking for new G.I. Joe toys, you're not alone and you've come to the right place! You might find randomly selected blind-boxed key chains and mini-figures, vinyl figures (including those adorable Pop!s), roleplay items, computer accessories such as flash drives, T-shirts, pins, and a whole lot more. Have you ever wondered where the G. I. Joe ninja called Snake Eyes came from? Watch his 2021 film and buy his action figures, statues, Pop! Vinyl figures, and more right here. You ask if we have G.I. Joe for sale? Yes, sir! Just look at all this marvelous gear!
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New Pre-Orders Jun 18

G.I. Joe Classified Series Cobra Night Attack 4-WD Stinger 6-Inch Scale Vehicle with Driver Action Figure

Item #: HSF9231

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$99.99
Free USA Shipping
Hot Off The Truck Jul 10

G.I. Joe Classified Series Dreadnok Gnawgahyde and pets Porkbelly & Yobbo 6-Inch Action Figure

Item #: HSF9241

G.I. Joe is a highly skilled special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless...

In Stock
$44.99
Hot Off The Truck Jul 08

G.I. Joe Classified Series Retro Cardback Cobra Eel 6-Inch Action Figure

Item #: HSF9865

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

In Stock
$24.99

G.I. Joe Classified Series Retro Cardback Cobra Trooper 6-Inch Action Figure

Item #: HSF9866

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series Iron Grenadier 6-inch Action Figure

Item #: HSF9862

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99

G.I. Joe Firefly One:12 Collective Action Figure

Item #: MZ76494

Enter Firefly, Cobra's stealth and infiltration specialist, and latest addition to the One:12 Collective! The One:12 Collective Firefly is outfitted...

In Stock
$112.00
Free USA Shipping

G.I. Joe Classified Series Retro Cardback Cobra Commander 6-Inch Action Figure

Item #: HSF9677

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series Iron Grenadier B.A.T. 6-inch Action Figure

Item #: HSF9860

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99
Hot Off The Truck Jun 25

G.I. Joe Classified Series 60th Anniversary 6-Inch Action Soldier Infantry Action Figure

Item #: HSF9678

This 60th Anniversary Action Soldier Infantry comes ready for adventure, with multiple points of articulation for high poseability. This Infantry...

In Stock
$34.99

G.I. Joe Classified Series #131 Storm Shadow 6-inch Action Figure

Item #: HSF9863

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series 6-Inch Profit Director Destro Action Figure - Exclusive

Item #: HSE8860

He's got money to burn! This 6-inch Profit Director Destro figure comes ready for action, with multiple points of articulation for high pose ability,...

In Stock
$27.99
Hot Off The Truck Jul 10

G.I. Joe Classified Series 6-Inch Retro Scarlett Action Figure

Item #: HSF9675

Now in retro-style cardback packaging, Scarlett comes ready for adventure, with multiple points of articulation for high poseability. This Scarlett...

In Stock
$24.99

G.I. Joe Classified Series Retro Cardback Beach Head 6-Inch Action Figure

Item #: HSF9869

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series Albert Alpine Pine 6-Inch Action Figure

Item #: HSF9431

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series Night-Creeper 6-Inch Action Figure

Item #: HSF9438

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99
Hot Off The Truck Jul 10

G.I. Joe Classified Series 6-Inch Quick Kick Action Figure

Item #: HSF9433

Quick Kick comes ready for adventure, with multiple points of articulation for high poseability. This Quick Kick figure contains 12...

In Stock
$24.99

G.I. Joe Classified Series 6-Inch Franklin Airborne Talltree Action Figure

Item #: HSF9861

Franklin "Airborne" Talltree comes ready for adventure with multiple points of articulation for high poseability. This Airborne figure contains 10...

In Stock
$24.99

G.I. Joe Classified Series Kim Jinx Arashikage 6-Inch Action Figure

Item #: HSF9436

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series Carl Doc Greer 6-Inch Action Figure

Item #: HSF9858

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99

G.I. Joe: Snake Eyes Deluxe Edition One:12 Collective Action Figure

Item #: MZ76391

Enter Snake Eyes, the mysterious, highly classified commando and latest addition to the One:12 Collective! The One:12 Collective Snake Eyes is...

In Stock
$112.00
Free USA Shipping

G.I. Joe Classified Series Retro Cardback Sgt. Stalker 6-Inch Action Figure

Item #: HSF9868

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99
Hot Off The Truck Jul 11

G.I. Joe Classified Series 6-Inch Retro Recondo Action Figure

Item #: HSF9867

Now in retro packaging, Recondo comes ready for adventure with multiple points of articulation for high poseability. This Recondo figure contains 7...

In Stock
$24.99

G.I. Joe Classified Series 60th Anniversary 6-Inch Action Sailor Recon Diver Action Figure

Item #: HSF9679

New to the G.I. Joe Classified Series line, 60th Anniversary Action Sailor - Recon Diver comes ready for adventure, with multiple points of...

In Stock
$34.99

G.I. Joe Classified Series Retro Cardback Snow Serpent 6-Inch Action Figure

Item #: HSF9864

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$24.99

G.I. Joe Ultimates Storm Shadow 7-Inch Action Figure

Item #: SUP81834

With shifting allegiances and a mysterious past, it's hard to know where Storm Shadow's loyalty truly lies, but this ninja comes from a long line of...

In Stock
$54.99
Hot Off The Truck Jul 11

Transformers Collaborative G.I. Joe Mash-Up Soundwave Dreadnok Thunder Machine, Zartan and Zarana Action Figures

Item #: HSF7138

This set has it all! Hasbro's Transformers Collaborative G.I. Joe Mash-Up Soundwave Dreadnok Thunder Machine includes retro 3 3/4-inch Zartan and...

In Stock
$99.99
Free USA Shipping

G.I. Joe Classified Series Cobra Crimson Viper 6-Inch Action Figure

Item #: HSF7468

Better red than... not? The G.I. Joe Classified Series Cobra Crimson Viper 6-Inch Action Figure comes armed with a bandanna, two blasters, a...

In Stock
$24.99

G.I. Joe Classified Series Retro Cardback 6-Inch Action Figures Wave 3 Case of 4

Item #: HSF9225C

Yo Joe! A Real American Hero returns on classic cardbacks for the 21st century! Super-articulated action figures bring G.I. Joe and Cobra teams to...

$99.99
Free USA Shipping
Hot Off The Truck Jul 11

G.I. Joe Classified Series 6-Inch Edward Torpedo Leiaioha Action Figure

Item #: HSF7467

Dive, dive my darling! Take to the seas with your very own G.I. Joe Classified Series 6-Inch Edward Torpedo Leiaioha Action Figure. The closed-box...

In Stock
$24.99
Hot Off The Truck Jun 27

G.I. Joe Classified Series Dreadnok Buzzer 6-Inch Action Figure

Item #: HSF8376

G.I. Joe is a highly skilled special operations force of men and women from around the globe. tasked with defending the world from Cobra, a ruthless...

In Stock
$24.99
Hot Off The Truck Jul 02

G.I. Joe Classified Series Croc Master and Alligator 6-Inch Action Figures

Item #: HSF4320

These Croc Master & Fiona figures come ready for action, with multiple points of articulation for high poseability and 7 character-inspired...

In Stock
$41.99
Hot Off The Truck Jun 27

G.I. Joe Classified Series Deluxe Iron Grenadier Metal-Head 6-Inch Action Figure

Item #: HSF9228

G.I. Joe is a highly skilled, on-demand, special operations force of citizens from around the globe tasked with defending the world from Cobra, a...

In Stock
$34.99
Hot Off The Truck Jul 08

G.I. Joe Lady Jaye Canary Ann Color Variant Bishoujo Statue

Item #: KTSV284

Yo, Joe! Check out Lady Jaye! Limited edition bishoujo-style statue! Special color variant has her in a mustard-yellow coverall. Expertly sculpted by...

In Stock
$114.99
Free USA Shipping

G.I. Joe Classified Series 6-Inch Action Figures Wave 9 Set of 3

Item #: HSE8346JJ

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action figures bring G.I. Joe and Cobra teams to life with a ton of...

In Stock
$74.99

G.I. Joe Duke Deluxe Edition One:12 Collective Action Figure

Item #: MZ76205

Enter Duke, the fearless field commander of the G.I. Joe team and latest addition to the One:12 Collective! The One:12 Collective Duke is lock and...

$112.00
Free USA Shipping

G.I. Joe Ultimates Scarlett 7-Inch Action Figure

Item #: SUP81833

Beauty may only be skin deep, but lethal goes clean to the bone. With sniper, martial arts, and covert ops training, those who misjudge Scarlett as a...

In Stock
$54.99

G.I. Joe Ultimates Cobra Trooper 7-Inch Action Figure

Item #: SUP81835

It's hard to know what would lead someone to join Cobra. Is it the result of a series of bad decisions? Are they someone who just wants to help the...

In Stock
$54.99

G.I. Joe Classified Series 6-Inch Cobra Techno-Viper Action Figure

Item #: HSF9434

The Cobra Techno-Viper comes ready for adventure, with multiple points of articulation for high poseability. This Techno-Viper figure contains 8...

$24.99

G.I. Joe Commando Snake Eyes FigZero 1:6 Scale Action Figure

Item #: TH3Z0550

Commando Snake Eyes is here to complete the mission! Packed with katanas, pistol, machine gun, and more. Fully articulated with hand-tailored fabric...

$159.99
Free USA Shipping

G.I. Joe Raven 3 3/4-Inch ReAction Figure

Item #: SUP82309

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Raven 3 3/4-Inch ReAction Figure. Drawing inspiration from the original cartoon, these figures...

In Stock
$20.00
Hot Off The Truck Jun 25

G.I. Joe Cobra Snow Serpent 3 3/4-Inch ReAction Figure

Item #: SUP85994

Super7's retro ReAction figure lines expand with the G.I. Joe Cobra Snow Serpent 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch...

In Stock
$20.00
Hot Off The Truck Jun 25

G.I. Joe Red Jackal 3 3/4-Inch ReAction Figure

Item #: SUP88139

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Red Jackal 3 3/4-Inch ReAction Figure. Drawing inspiration from the Palitoy U.K. Action Force...

In Stock
$20.00
Hot Off The Truck Jun 26

G.I. Joe Sabre Tooth 3 3/4-Inch ReAction Figure

Item #: SUP85993

Super7's retro ReAction figure lines expand with the G.I. Joe Cobra Sabre Tooth 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch...

In Stock
$20.00

G.I. Joe Python Patrol Cobra Commander 3 3/4-Inch ReAction Figure

Item #: SUP82806

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Commander (Python Patrol) 3 3/4-Inch ReAction Figure. Drawing inspiration from comics,...

In Stock
$20.00

G.I. Joe Combat Gladiator Duke 3 3/4-Inch ReAction Figure

Item #: SUP82307

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Combat Gladiator Duke 3 3/4-Inch ReAction Figure. Drawing inspiration from comics, cartoons, and...

In Stock
$20.00
Hot Off The Truck Jul 01

G.I. Joe Vintage Joe Catalog Puzzle

Item #: SUP89361

This G.I. Joe Vintage Joe Catalog Puzzle lets you piece together classic toys, one cardboard piece at a time! For ages 8 and up.

In Stock
$20.00

G.I. Joe Ultimates Major Bludd 7-Inch Action Figure

Item #: SUP82335

As the front line commander for Cobra, Major Bludd is at the forefront of various Cobra plots and a real thorn in the side of G.I. Joe! This 7-inch...

$55.00

G.I. Joe Ultimates Roadblock 7-Inch Action Figure

Item #: SUP82333

He may not look like it, given his muscular physique, but Roadblock is just as capable at whipping up a delicate souffle as whipping Cobra tail! This...

$55.00

G.I. Joe Cobra Commander (Funhouse Robot) 3 3/4-Inch ReAction Figure, Not Mint

Item #: NMSUP83386

PACKAGING NOT GUARANTEED TO BE IN MINT CONDITION. NOT MINT ITEMS MAY SELL OUT AT ANY TIME. ORDERS MAY NOT BE FILLED. Super7's retro ReAction figure...

In Stock
$15.00

G.I. Joe Hollywood Rides H.I.S.S. Tank 1:32 Scale Die-Cast Metal Vehicle with Destro Figure

Item #: JD33084

Top of the list of the most evil of Cobra Command's recruits comes Destro. His H.I.S.S. tank and features battle launchers, working wheels, opening...

$9.99

G.I. Joe Ultimates Lady Jaye 7-Inch Action Figure

Item #: SUP81838

A Covert Operations Specialist, Lady Jaye's specialty is blending in behind enemy lines, but there's no denying that her importance in the fight...

In Stock
$54.99

G.I. Joe Hollywood Rides Stinger 1:32 Scale Die-Cast Metal Vehicle with Cobra Commander Figure

Item #: JD33085

Here comes the G.I. Joe Hollywood Rides Stinger 1:32 Scale Die-Cast Metal Vehicle with Cobra Commander Figure! The vehicle features opening doors and...

$9.99

G.I. Joe Ultimates Baroness 7-Inch Action Figure

Item #: SUP81839

Baroness is the femme fatale Cobra Intelligence Officer who can either bring Cobra Commander and Destro together to take over the world or tear them...

In Stock
$54.99

G.I. Joe Barbecue 3 3/4-Inch ReAction Figure

Item #: SUP83384

Super7's retro ReAction figure lines expand with the G.I. Joe Barbecue 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch cardback,...

$20.00

G.I. Joe Python Patrol Baroness 3 3/4-Inch ReAction Figure

Item #: SUP82808

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Baroness (Python Patrol) 3 3/4-Inch ReAction Figure. Drawing inspiration from comics, cartoons,...

In Stock
$20.00

G.I. Joe Tiger Force Scarlett 3 3/4-Inch ReAction Figure

Item #: SUP82799

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Scarlett (Tiger Force) 3 3/4-Inch ReAction Figure. Drawing inspiration from comics, cartoons,...

In Stock
$20.00
Hot Off The Truck Jun 25

G.I. Joe Tiger Force Snake Eyes 3 3/4-Inch ReAction Figure

Item #: SUP82798

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Snake Eyes (Tiger Force) 3 3/4-Inch ReAction Figure. Drawing inspiration from comics, cartoons,...

In Stock
$20.00

G.I. Joe Ultimates Crimson Guard 7-Inch Action Figure

Item #: SUP82334

These are no mere Cobra Troopers! The Cobra Crimson Guard are the highly-trained elite vanguard of Cobra forces and one of the most serious threats...

$55.00

G.I. Joe Ultimates Cover Girl 7-Inch Action Figure

Item #: SUP82332

"Never judge a book by its cover" is excellent advice when it comes to Cover Girl! This former fashion model may be a pretty face, but those who take...

$55.00

G.I. Joe Classified Series 6-Inch Scrap-Iron & Anti-Armor Drone Action Figure

Item #: HSF7746

It is believed that Scrap-Iron is a product designer for Destro's armaments company, M.A.R.S. Industries. He carries out initial field testing on all...

In Stock
$44.99

Where Does the Name Come From?

The name comes from a term used to denote the United States soldier. In turn, that term was derived from the more general word "G.I." that was short for "Government Issue" or "General Issue," and before that, "galvanized iron." As the years went by, but long before G.I. Joe collectibles came into being and became so popular, the term came into widespread use and gradually replaced "Doughboy" that was used in World War I. Then, in 1945, American General Dwight D. Eisenhower stated that "the truly heroic figure of this war [is] G. I. Joe and his counterpart in the air, the navy, and the Merchant Marine of every one of the United Nations."

The Evolution of a Hero

G.I. Joe dolls and figures didn't appear in their present form overnight. In fact, the original 12-inch tall line was introduced in February 1964. This line was licensed to British toy manufacturer Palitoy and was known as "Action Man." Things really got exciting when Hasbro relaunched the line in 1982, in 3 3/4-inch scale and including playsets, vehicles, and the detailed backstory that led to G.I. Joe Cobra action figures and the struggles by Joe to save the world from takeover by these evil baddies. While the line evolved into the uber-popular Real American Hero series, Action Man also changed and was renamed "Action Force." So, now you can get your good guys and the G.I. Joe Cobra toys to oppose them and do battle to your heart's content!

They're Not Superheroes, but…

There are many different incarnations of this highly demanded and highly respected line of collectible playthings, with different characters possessing different accessories, skills, and expertise in areas such as weapons, explosives, and martial arts - such as ninja Snake Eyes as seen in the 2021 movie. This leads to endless hours of fun for kids and grownups, be it with a vehicle, a playset, or an action figure. G.I. Joe truly does offer something for everyone!

The Latest and Greatest Are Right Here!

Entertainment Earth is committed to bringing you all the newest and hottest items from this amazing franchise, so as you scour the Internet searching for what you want, make this page your first stop. If you're looking for new or vintage G.I. Joe, you'll probably find exactly what you seek here, but even if you don't, you're sure to discover plenty of marvelous merchandise to fill your needs.

In 2003, G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, so we're sure you'll enjoy welcoming him into your home, your toy box, and your collection too.
Entertainment Earth, LLC. markets and sells products, including children's products, for purchase by adults 18 years and over. If any product you are ordering is intended for a child please assume all of the following warnings may apply to that product:
WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Entertainment Earth, LLC. markets and sells products in California. Some items may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
WARNING: PROP 65 WARNING-Cancer and Reproductive Harm - www.P65Warnings.ca.gov.
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