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GIJoe

Take Home a Real American Hero!


G.I. Joe is a line of action figures produced and owned by the Hasbro toy company, but the line has greatly expanded to include comics, book and record sets, movies,
television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse? But did you know this: The launch and development of Hasbro G.I. Joe action figures actually resulted in the coining and general use of the now-common term "action figure"! Plus, Joe's appeal to both children and adults has made it nothing less than an icon among toys. So, if you made your way to this page looking for new G.I. Joe toys, you're not alone and you've come to the right place! You might find randomly selected blind-boxed key chains and mini-figures, vinyl figures (including those adorable Pop!s), roleplay items, computer accessories such as flash drives, T-shirts, pins, and a whole lot more. Have you ever wondered where the G. I. Joe ninja called Snake Eyes came from? Watch his 2021 film and buy his action figures, statues, Pop! Vinyl figures, and more right here. You ask if we have G.I. Joe for sale? Yes, sir! Just look at all this marvelous gear!
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Item #: HSF0139

G.I. Joe Snake Eyes Movie 6-Inch Storm Shadow Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in October 2021
$11.99
Item #: HSF1001

G.I. Joe Snake Eyes Movie 6-Inch Red Ninja Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in October 2021
$11.99
Item #: RMK4535SCS

G.I. Joe Retro Peel and Stick Wall Decals: Now you know and knowing is half the battle! Bring GI Joe to your walls with G.I. Joe Retro Peel and Stick... Read more

Coming in September 2021
$14.99
Item #: JD32773

Hollywood Rides G.I. Joe V.A.M.P.MK-II Jeep Offroad 1:14 Scale RC Vehicle: Every Joe needs a Jeep. A Hero is here to save the day! With this G.I. Joe... Read more

Coming in November 2021
$49.99
Item #: TH3Z0216

G.I. Joe Storm Shadow 1:6 Scale Action Figure: Spectacular 12-inch tall Storm Shadow action figure! Features 22 points of articulation, realistic... Read more

Coming in September 2021
$148.99
Free USA Shipping
Item #: HSF0967

G.I. Joe Classified Series 6-Inch Zartan Action Figure: This GI Joe Classified Zartan figure comes ready for action, with multiple points of... Read more

Coming in January 2022
$22.99
Item #: DC84409

G.I. Joe Legends in 3D Storm Shadow 1:2 Scale Bust: Because honor demanded it. This is the first-ever G.I. Joe Legends in 3D bust! Storm Shadow,... Read more

Coming in October 2021
$179.99
Free USA Shipping
Item #: HSF0110

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Baroness Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

Coming in October 2021
$22.99
Item #: HSF0966

G.I. Joe Classified Series 6-Inch Flint Action Figure: This G.I. Joe Classified Series 6-Inch Cobra Infantry Action Figure comes ready for action,... Read more

Coming in September 2021
$22.99
Item #: KTSV284

G.I. Joe Lady Jaye Canary Ann Color Variant Bishoujo Statue: Yo, Joe! Check out Lady Jaye! Limited edition bishoujo-style statue! Special color... Read more

In Stock
$114.99
Free USA Shipping
Item #: HSF0965

G.I. Joe Classified Series 6-Inch Lady Jaye Action Figure: This G.I. Joe Classified Series 6-Inch Lady Jaye Action Figure comes ready for action,... Read more

Coming in November 2021
$22.99
Item #: HSF0116B

G.I. Joe Snake Eyes Movie 6-Inch Action Figures Wave 2 Case: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in September 2021
$87.99
Free USA Shipping
Item #: SUP81389

G.I. Joe Cobra Trooper (H-Back Tan) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (H-Back Tan) 3... Read more

Coming in September 2021
$17.99
Item #: SUP81392

G.I. Joe Greenshirt (Tan) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Greenshirt (Tan) 3 3/4-Inch ReAction... Read more

Coming in September 2021
$17.99
Item #: SUP81388

G.I. Joe Cobra Trooper (H-Back Pink) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (H-Back Pink) 3... Read more

Coming in September 2021
$17.99
Item #: HSF0116A

G.I. Joe Snake Eyes Movie 6-Inch Action Figures Wave 1 Case: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in September 2021
$87.99
Free USA Shipping
Item #: DS104679

G.I. Joe Snake Eyes Movie Gloves: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Gloves. Will you support team Joe or the... Read more

In Stock
$14.99
Item #: SUP81387

G.I. Joe Cobra Trooper (Y-Back Brown) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (Y-Back Brown) 3... Read more

Coming in September 2021
$17.99
Item #: SUP81390

G.I. Joe Cobra Trooper (H-Back Brown) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (H-Back Brown) 3... Read more

Coming in September 2021
$17.99
Item #: DC84238

G.I. Joe Real American Hero Gallery Destro Statue: Cobraaaaaa! The forces of good take on the forces of evil in this Gallery statue line based on... Read more

Coming in September 2021
$44.99
Item #: SUP81393

G.I. Joe Greenshirt (Brown) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Greenshirt (Brown) 3 3/4-Inch ReAction... Read more

Coming in September 2021
$17.99
Item #: DC84388

G.I. Joe Gallery Profit Director Destro Statue - Diamond Select Showcase Previews Exclusive: Profits are up, and MARS CEO Destro has an updated look!... Read more

Coming in September 2021
$44.99
Item #: HSF0135AA

G.I. Joe Snake Eyes Movie Core Ninja Vehicles Wave 1 Set: Send your 6-inch action figures into battle with the G.I. Joe Snake Eyes Movie Core Ninja... Read more

Coming in September 2021
$44.99
Item #: DS104699

G.I. Joe Snake Eyes Movie Storm Shadow Gloves: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Shadow Gloves. Will you... Read more

In Stock
$8.99
Item #: DC730209

G.I. Joe Snake Eyes Retro Mouse Pad: Icon Heroes presents the G.I. Joe Snake Eyes Retro Mouse Pad! Based on the retro action figure card back art,... Read more

In Stock
$14.99
Item #: DC731646

G.I. Joe Tomax and Xamot Pin Set 2-Pack - Previews Exclusive: Icon Heroes presents the Previews Exclusive G.I. Joe Tomax X Xamot Retro Pin Set! Based... Read more

Restocking Soon!
$29.99
Item #: HSF0146

G.I. Joe Snake Eyes Movie Core Ninja Storm Shadow Vehicle: Send your 6-inch action figures into battle with the G.I. Joe Snake Eyes Movie Core Ninja... Read more

Coming in September 2021
$22.99
Item #: BLFFLM51399

G.I. Joe Speed Cycle Furai Model Kit: The G.I. Joe Speed Cycle joins the Furai model kit lineup! This is comics version Speed Cycle for Snake Eyes is... Read more

Coming in February 2022
$44.99
Item #: DC731541

G.I. Joe Cobra Logo Bookends Statue: Icon Heroes presents the G.I. Joe Cobra Logo Bookend! Featuring the Cobra Enemy logo, this polystone bookend... Read more

Coming in March 2022
$69.99
Item #: DC730887

G.I. Joe Storm Shadow Sword Letter Opener: Icon Heroes presents the G.I. Joe Storm Shadow Sword Letter Opener! Based on the sword used by the ninja... Read more

Coming in April 2022
$29.99
Item #: JD31773

G.I. Joe Nano MetalFigs Mini-Figure 6-Pack: Knowing is half the battle! Featuring authentic character likenesses of Duke, Cobra Commander, Baroness,... Read more

Coming in September 2021
$11.99
Hot Off The Truck Aug 30
Item #: DS104689

G.I. Joe Snake Eyes Movie Ninja Stars: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Ninja Stars. Will you support team... Read more

In Stock
$5.99
Item #: BLFFLM51398

G.I. Joe Snake Eyes Furai Model Kit: G.I. Joe Snake Eyes joins the Furai model kit lineup! This comics version G.I. Joe Snake Eyes is a must have.... Read more

Coming in February 2022
$44.99
Item #: HSF0126

G.I. Joe Origins Snake Eyes Special Missions Mask: With the Snake Eyes Special Missions Mask, kids ages 5 and up can imagine the exciting... Read more

Coming in September 2021
$20.99
Item #: SUP81385

G.I. Joe Cobra Trooper (Y-Back Tan) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (Y-Back Tan) 3... Read more

Coming in September 2021
$17.99
Item #: HSE8352

G.I. Joe Snake Eyes Movie Morning Light Electronic Sword: Featuring exciting electronic sound effects and a light-up blade inspired by the Snake... Read more

Coming in September 2021
$21.99
Item #: DC730344

G.I. Joe Snake Eyes Sword Letter Opener: Icon Heroes presents the G.I. Joe Snake Eyes Sword Letter Opener! Based on Hasbro's G.I. Joe Snake Eyes... Read more

Coming in January 2022
$29.99
Item #: PYRGPA70111

G.I. Joe Logo Coir Doormat: This G.I. Joe Logo Coir Doormat is made from Coconut Husk "Coir" Fibers and has a PVC backing which is waterproof. It... Read more

Coming in September 2021
$26.99
Item #: DC730289

G.I. Joe Cobra Commander Retro Mouse Pad: Icon Heroes presents this G.I. Joe Cobra Commander Retro Mouse Pad! Based on the retro action figure card... Read more

Coming in April 2022
$14.99
Item #: DC732501

G.I. Joe Cobra Business Card Holder: Icon Heroes presents the G.I. Joe Cobra Card Holder! Carry up to 25 business cards in style with this... Read more

Coming in January 2022
$24.99
Item #: RMK4542GM

G.I. Joe Retro Snake Eyes Peel and Stick Giant Wall Decals: Bring one of the most popular members of the G.I. Joe team to your space with the G.I.... Read more

Coming in September 2021
$23.99
Item #: DC732790

G.I. Joe Extensive Enterprises Business Card Holder: Icon Heroes presents the G.I. Joe Extensive Enterprises Card Holder, featuring the logo of... Read more

Coming in January 2022
$24.99
Item #: HSF2718

G.I. Joe Classified Series 6-Inch Cobra Infantry Action Figure: This GI Joe Cobra Infantry Action Figure comes ready for action, with multiple points... Read more

Restocking Soon!
$22.99
Item #: HSE8982

G.I. Joe Classified Series 6-Inch Gung Ho Action Figure: A tireless brawler who is physically incapable of experiencing fear, Gung-Ho punches first... Read more

Restocking Soon!
$22.99
Item #: FU55783

G.I. Joe Scarlett Pop! Vinyl Figure: This G.I. Joe Scarlett Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes package in a window... Read more

Restocking Soon!
$10.99
Item #: HSE8346C

G.I. Joe Classified Series 6-Inch Action Figures Wave 5 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Restocking Soon!
$137.99
Free USA Shipping
Item #: JD32913

G.I. Joe Nano MetalFigs Mini-Figure 18-Pack: Add to your collection of iconic American hero series with the G.I. Joe nano figures! This 18-pack comes... Read more

Restocking Soon!
$24.99
Item #: FU50911

GI Joe Zartan Pop! Vinyl Figure: A retro toys classic for your Pop! Vinyl collection! This GI Joe Zartan Pop! Vinyl Figure measures approximately 3... Read more

Restocking Soon!
$10.99
Item #: FU50909

GI Joe Shipwreck Pop! Vinyl Figure: A retro toys classic for your Pop! Vinyl collection! This GI Joe Shipwreck Pop! Vinyl Figure measures... Read more

Restocking Soon!
$10.99
Item #: FU50910

G.I. Joe Dr. Mindbender Pop! Vinyl Figure: This G.I. Joe Dr. Mindbender Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes packaged in... Read more

Restocking Soon!
$10.99
Item #: TH3Z0215

G.I. Joe Snake Eyes 1:6 Scale Action Figure: The ever-popular Snake Eyes! Designed by Threezero, based on Hasbro's retro G.I. Joe character. Snake... Read more

Restocking Soon!
$148.99
Free USA Shipping
Item #: HSE8346E1

G.I. Joe Classified Series 6-Inch Action Figures Wave 4 Revision 1 Case of 6: Yo Joe! A Real American Hero returns for the 21st century!... Read more

Restocking Soon!
$137.99
Free USA Shipping
Item #: FU50908

G.I. Joe Leatherneck Pop! Vinyl Figure: This G.I. Joe Leatherneck Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes packaged in a... Read more

Restocking Soon!
$10.99
Item #: DS104649

G.I. Joe Snake Eyes Movie EG Sword: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie EG Sword. The sword measures about... Read more

Restocking Soon!
$13.99
Item #: SUPDRGIJBNS01

G.I. Joe Baroness Pint Glass: Relive the famous battles between A Real American Hero and the snake terrorists with the G.I. Joe Baroness Pint Glass!... Read more

Restocking Soon!
$11.99
Item #: SUPDRGIJCOB01

G.I. Joe Cobra Commander Pint Glass: Relive the famous battles between A Real American Hero and the snake terrorists with the G.I. Joe Cobra... Read more

Restocking Soon!
$11.99
Item #: SUP81216

G.I. Joe Cobra B.A.T. Super Cyborg Clear Vinyl Figure: An official Super7 x G.I. Joe collaboration. The 11-inch G.I. Joe Cobra B.A.T. Super Cyborg... Read more

Restocking Soon!
$74.99
Item #: DS19198

G.I. Joe Movie Snake Eyes Sword: Relive the G.I. Joe Real American Hero with the G.I. Joe Movie Snake Eyes Sword. The sword measures about 31-inches... Read more

Restocking Soon!
$11.99
Item #: SUPDRGIJSTS01

G.I. Joe Storm Shadow Pint Glass: Relive the famous battles between A Real American Hero and the snake terrorists with the G.I. Joe Storm Shadow Pint... Read more

Restocking Soon!
$11.99
Item #: KTSV232

G.I. Joe: A Real American Hero Scarlett Bishoujo Statue: My, how you've changed, Joe! Extraordinary 1:7 scale bishoujo-style Scarlett statue. Based... Read more

Restocking Soon!
$104.99
Free USA Shipping

Where Does the Name Come From?

The name comes from a term used to denote the United States soldier. In turn, that term was derived from the more general word "G.I." that was short for "Government Issue" or "General Issue," and before that, "galvanized iron." As the years went by, but long before G.I. Joe collectibles came into being and became so popular, the term came into widespread use and gradually replaced "Doughboy" that was used in World War I. Then, in 1945, American General Dwight D. Eisenhower stated that "the truly heroic figure of this war [is] G. I. Joe and his counterpart in the air, the navy, and the Merchant Marine of every one of the United Nations."

The Evolution of a Hero

G.I. Joe dolls and figures didn't appear in their present form overnight. In fact, the original 12-inch tall line was introduced in February 1964. This line was licensed to British toy manufacturer Palitoy and was known as "Action Man." Things really got exciting when Hasbro relaunched the line in 1982, in 3 3/4-inch scale and including playsets, vehicles, and the detailed backstory that led to G.I. Joe Cobra action figures and the struggles by Joe to save the world from takeover by these evil baddies. While the line evolved into the uber-popular Real American Hero series, Action Man also changed and was renamed "Action Force." So, now you can get your good guys and the G.I. Joe Cobra toys to oppose them and do battle to your heart's content!

They're Not Superheroes, but…

There are many different incarnations of this highly demanded and highly respected line of collectible playthings, with different characters possessing different accessories, skills, and expertise in areas such as weapons, explosives, and martial arts - such as ninja Snake Eyes as seen in the 2021 movie. This leads to endless hours of fun for kids and grownups, be it with a vehicle, a playset, or an action figure. G.I. Joe truly does offer something for everyone!

The Latest and Greatest Are Right Here!

Entertainment Earth is committed to bringing you all the newest and hottest items from this amazing franchise, so as you scour the Internet searching for what you want, make this page your first stop. If you're looking for new or vintage G.I. Joe, you'll probably find exactly what you seek here, but even if you don't, you're sure to discover plenty of marvelous merchandise to fill your needs.

In 2003, G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, so we're sure you'll enjoy welcoming him into your home, your toy box, and your collection too.
Entertainment Earth, Inc. markets and sells products, including children's products, for purchase by adults 18 years and over. If any product you are ordering is intended for a child please assume all of the following warnings may apply to that product:
WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Entertainment Earth, Inc. markets and sells products in California. Some items may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
WARNING: PROP 65 WARNING-Cancer and Reproductive Harm - www.P65Warnings.ca.gov.
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