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GIJoe

Take Home a Real American Hero!


G.I. Joe is a line of action figures produced and owned by the Hasbro toy company, but the line has greatly expanded to include comics, book and record sets, movies,
television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse? But did you know this: The launch and development of Hasbro G.I. Joe action figures actually resulted in the coining and general use of the now-common term "action figure"! Plus, Joe's appeal to both children and adults has made it nothing less than an icon among toys. So, if you made your way to this page looking for new G.I. Joe toys, you're not alone and you've come to the right place! You might find randomly selected blind-boxed key chains and mini-figures, vinyl figures (including those adorable Pop!s), roleplay items, computer accessories such as flash drives, T-shirts, pins, and a whole lot more. Have you ever wondered where the G. I. Joe ninja called Snake Eyes came from? Watch his 2021 film and buy his action figures, statues, Pop! Vinyl figures, and more right here. You ask if we have G.I. Joe for sale? Yes, sir! Just look at all this marvelous gear!
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Item #: HSE8497

G.I. Joe Classified Series 6-Inch Cobra Commander Action Figure: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated Cobra... Read more

In Stock
$20.99
New Pre-Orders Jul 26
Item #: HSF0126

G.I. Joe Origins Snake Eyes Special Missions Mask: With the Snake Eyes Special Missions Mask, kids ages 5 and up can imagine the exciting... Read more

Coming in August 2021
$19.99
New Pre-Orders Jul 23
Item #: DC620639

Threezero X Hasbro G.I. Joe Camo Storm Shadow 1:6 Scale Action Figure – Previews Exclusive: This exciting Threezero X Hasbro G.I. Joe Camo Storm... Read more

Coming in March 2022
$189.99
Free USA Shipping
New Pre-Orders Jul 15
Item #: SUP81726

G.I. Joe Ultimates Cobra Commander 7-Inch Action Figure: Every good story needs a villain, and Cobra Commander is the kind of egomaniacal archvillain... Read more

Coming in July 2022
$54.99
New Pre-Orders Jul 15
Item #: SUP81724

G.I. Joe Ultimates Snake Eyes 7-Inch Action Figure with Timber: ***[CLASSIFIED]*** Snake Eyes may not be able to speak, but his G.I. Joe ULTIMATES!... Read more

Coming in July 2022
$54.99
New Pre-Orders Jul 15
Item #: SUP81727

G.I. Joe Ultimates Cobra B.A.T. 7-Inch Action Figure: They may lack the over-the-top dramatic flourishes exuded by many of Cobra's notable... Read more

Coming in July 2022
$54.99
New Pre-Orders Jul 15
Item #: SUP81725

G.I. Joe Ultimates Duke 7-Inch Action Figure: G.I. Joe's Field Commander, Sergeant Conrad S. Hauser - better known as Duke - knows multiple... Read more

Coming in July 2022
$54.99
New Pre-Orders Jul 15
Item #: JD32913

G.I. Joe Nano MetalFigs Mini-Figure 18-Pack: Add to your collection of iconic American hero series with the G.I. Joe nano figures! This 18-pack comes... Read more

Coming in August 2021
$24.99
Hot Off The Truck Jul 22
Item #: HSE8348

G.I. Joe Origins Ninja Strike Snake Eyes 12-Inch Action Figure: With the Ninja Strike Snake Eyes figure from Hasbro, kids ages 4 and up can imagine... Read more

In Stock
$19.99
New Pre-Orders Jul 15
Item #: SUP81365

G.I. Joe Cobra Commander 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Commander 3 3/4-Inch ReAction Figure.... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81364

G.I. Joe Scarlett 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Scarlett 3 3/4-Inch ReAction Figure. Drawing... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81366

G.I. Joe Baroness 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Baroness 3 3/4-Inch ReAction Figure. Drawing... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81388

G.I. Joe Cobra Trooper (H-Back Pink) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (H-Back Pink) 3... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81369

G.I. Joe Snake Eyes 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Snake Eyes 3 3/4-Inch ReAction Figure. Drawing... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81368

G.I. Joe Tracker Kwinn 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Tracker Kwinn 3 3/4-Inch ReAction Figure.... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81367

G.I. Joe Destro 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Destro 3 3/4-Inch ReAction Figure. Drawing... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81385

G.I. Joe Cobra Trooper (Y-Back Tan) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (Y-Back Tan) 3... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81390

G.I. Joe Cobra Trooper (H-Back Brown) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (H-Back Brown) 3... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81386

G.I. Joe Cobra Trooper (Y-Back Pink) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (Y-Back Pink) 3... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81389

G.I. Joe Cobra Trooper (H-Back Tan) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (H-Back Tan) 3... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81392

G.I. Joe Greenshirt (Tan) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Greenshirt (Tan) 3 3/4-Inch ReAction... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81393

G.I. Joe Greenshirt (Brown) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Greenshirt (Brown) 3 3/4-Inch ReAction... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81391

G.I. Joe Greenshirt (Pink) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Greenshirt (Pink) 3 3/4-Inch ReAction... Read more

Coming in September 2021
$17.99
New Pre-Orders Jul 15
Item #: SUP81387

G.I. Joe Cobra Trooper (Y-Back Brown) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (Y-Back Brown) 3... Read more

Coming in September 2021
$17.99
Item #: HSF0116B

G.I. Joe Snake Eyes Movie 6-Inch Action Figures Wave 2 Case: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$87.99
Free USA Shipping
Item #: DC84239

G.I. Joe Gallery Snake Eyes Statue: G.I. Joe's silent ninja, Snake Eyes, leaps from a snowy ledge in this plastic statue diorama! Flanked by his wolf... Read more

Coming in January 2022
$44.99
Item #: HSF0116A

G.I. Joe Snake Eyes Movie 6-Inch Action Figures Wave 1 Case: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$79.99
Free USA Shipping
Item #: HSF0138

G.I. Joe Snake Eyes Movie 6-Inch Snake Eyes Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$10.99
Item #: HSF1001

G.I. Joe Snake Eyes Movie 6-Inch Red Ninja Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$10.99
Item #: HSF0999

G.I. Joe Snake Eyes Movie 6-Inch Night Creeper Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$10.99
Item #: HSF0139

G.I. Joe Snake Eyes Movie 6-Inch Storm Shadow Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$10.99
Item #: HSF0140

G.I. Joe Snake Eyes Movie 6-Inch Baroness Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures! Each... Read more

Coming in August 2021
$10.99
Item #: HSF1000

G.I. Joe Snake Eyes Movie 6-Inch Scarlett Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures! Each... Read more

Coming in August 2021
$10.99
Item #: HSF0141

G.I. Joe Snake Eyes Movie 6-Inch Snake Eyes 2 Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$10.99
Item #: HSF0135AA

G.I. Joe Snake Eyes Movie Core Ninja Vehicles Wave 1 Set: Send your 6-inch action figures into battle with the G.I. Joe Snake Eyes Movie Core Ninja... Read more

Coming in August 2021
$39.99
Item #: HSF0145

G.I. Joe Snake Eyes Movie Core Ninja Snake Eyes Vehicle: Send your 6-inch action figures into battle with the G.I. Joe Snake Eyes Movie Core Ninja... Read more

Coming in August 2021
$22.99
Item #: HSF0146

G.I. Joe Snake Eyes Movie Core Ninja Storm Shadow Vehicle: Send your 6-inch action figures into battle with the G.I. Joe Snake Eyes Movie Core Ninja... Read more

Coming in August 2021
$22.99
Item #: JD32773

Hollywood Rides G.I. Joe V.A.M.P.MK-II Jeep Offroad 1:14 Scale RC Vehicle: Every Joe needs a Jeep. A Hero is here to save the day! With this G.I. Joe... Read more

Coming in October 2021
$49.99
Item #: HSF0759

G.I. Joe Classified Series Snake Eyes and Timber: Alpha Commandos 6-Inch Action Figures: Timberrrr! The G.I. Joe Classified Series evolves the... Read more

Coming in October 2021
$41.99
Item #: PFPJOE002

G.I. Joe Snake Eyes Augmented Reality Enamel Pin: Yo Joe! Check out this amazing G.I. Joe Snake Eyes Augmented Reality Enamel Pin from Pinfinity.... Read more

Coming in August 2021
$12.99
Item #: PFPJOE004

G.I. Joe Storm Shadow Augmented Reality Enamel Pin: Cobraaaa!!! Scan the remarkable G.I. Joe Storm Shadow Augmented Reality Enamel Pin to reveal the... Read more

Coming in August 2021
$12.99
Item #: DC84409

G.I. Joe Legends in 3D Storm Shadow 1:2 Scale Bust: Because honor demanded it. This is the first-ever G.I. Joe Legends in 3D bust! Storm Shadow,... Read more

Coming in October 2021
$179.99
Free USA Shipping
Hot Off The Truck Jul 27
Item #: DS104679

G.I. Joe Snake Eyes Movie Gloves: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Gloves. Will you support team Joe or the... Read more

In Stock
$14.99
Hot Off The Truck Jul 14
Item #: DS112449

G.I. Joe Snake Eyes Movie Shadow Sword: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Shadow Sword. The sword measures... Read more

In Stock
$15.99
Item #: DS112439

G.I. Joe Snake Eyes Movie Sword: Relive the G.I. Joe Real American Hero with the G.I. Joe Movie Snake Eyes Sword. The sword measures about 31-inches... Read more

Coming in August 2021
$15.99
Hot Off The Truck Jul 15
Item #: DS104699

G.I. Joe Snake Eyes Movie Storm Shadow Gloves: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Shadow Gloves. Will you... Read more

In Stock
$8.99
Item #: DS104649

G.I. Joe Snake Eyes Movie EG Sword: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie EG Sword. The sword measures about... Read more

Restocking Soon!
$13.99
Item #: DS104669

G.I. Joe Snake Eyes Movie Mask Hood: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Mask Hood. Will you support team Joe... Read more

Restocking Soon!
$14.99
Item #: DS104689

G.I. Joe Snake Eyes Movie Ninja Stars: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Ninja Stars. Will you support team... Read more

Restocking Soon!
$5.99
Hot Off The Truck Jul 28
Item #: DC730976

G.I. Joe Storm Shadow Retro Mouse Pad: Icon Heroes presents the G.I. Joe Storm Shadow Retro Mouse Pad! Based on the retro action figure card back... Read more

In Stock
$14.99
Item #: DC730344

G.I. Joe Snake Eyes Sword Letter Opener: Icon Heroes presents the G.I. Joe Snake Eyes Sword Letter Opener! Based on Hasbro's G.I. Joe Snake Eyes... Read more

Coming in January 2022
$29.99
Item #: DC730209

G.I. Joe Snake Eyes Retro Mouse Pad: Icon Heroes presents the G.I. Joe Snake Eyes Retro Mouse Pad! Based on the retro action figure card back art,... Read more

Coming in January 2022
$14.99
Item #: DC731541

G.I. Joe Cobra Logo Bookends Statue: Icon Heroes presents the G.I. Joe Cobra Logo Bookend! Featuring the Cobra Enemy logo, this polystone bookend... Read more

Coming in March 2022
$69.99
Item #: DC730086

G.I. Joe Snake Eyes and Storm Shadow Retro Enamel Pin Set: Icon Heroes presents the G.I. Joe Snake Eyes and Storm Shadow Retro Pin Set! Based on the... Read more

Coming in January 2022
$29.99
Item #: DC732501

G.I. Joe Cobra Business Card Holder: Icon Heroes presents the G.I. Joe Cobra Card Holder! Carry up to 25 business cards in style with this... Read more

Coming in January 2022
$24.99
Item #: DC730789

G.I. Joe Duke and Cobra Commander Retro Enamel Pin Set: Icon Heroes presents the G.I. Joe Duke and Cobra Commander Retro Pin Set! Based on the... Read more

Coming in January 2022
$29.99
Item #: DC732790

G.I. Joe Extensive Enterprises Business Card Holder: Icon Heroes presents the G.I. Joe Extensive Enterprises Card Holder, featuring the logo of... Read more

Coming in January 2022
$24.99
Item #: WST594AA

World's Smallest G.I. Joe vs. Cobra Random Mini-Figure: Show off your G.I. Joe fandom with these World's Smallest G.I. Joe vs. Cobra Random... Read more

Restocking Soon!
$5.99
Item #: WST594A

World's Smallest G.I. Joe vs. Cobra Random Mini-Figures Case of 12: Show off your G.I. Joe fandom with these World's Smallest G.I. Joe vs. Cobra... Read more

Restocking Soon!
$71.99
Item #: JD31773

G.I. Joe Nano MetalFigs Mini-Figure 6-Pack: Knowing is half the battle! Featuring authentic character likenesses of Duke, Cobra Commander, Baroness,... Read more

Coming in September 2021
$11.99

Where Does the Name Come From?

The name comes from a term used to denote the United States soldier. In turn, that term was derived from the more general word "G.I." that was short for "Government Issue" or "General Issue," and before that, "galvanized iron." As the years went by, but long before G.I. Joe collectibles came into being and became so popular, the term came into widespread use and gradually replaced "Doughboy" that was used in World War I. Then, in 1945, American General Dwight D. Eisenhower stated that "the truly heroic figure of this war [is] G. I. Joe and his counterpart in the air, the navy, and the Merchant Marine of every one of the United Nations."

The Evolution of a Hero

G.I. Joe dolls and figures didn't appear in their present form overnight. In fact, the original 12-inch tall line was introduced in February 1964. This line was licensed to British toy manufacturer Palitoy and was known as "Action Man." Things really got exciting when Hasbro relaunched the line in 1982, in 3 3/4-inch scale and including playsets, vehicles, and the detailed backstory that led to G.I. Joe Cobra action figures and the struggles by Joe to save the world from takeover by these evil baddies. While the line evolved into the uber-popular Real American Hero series, Action Man also changed and was renamed "Action Force." So, now you can get your good guys and the G.I. Joe Cobra toys to oppose them and do battle to your heart's content!

They're Not Superheroes, but…

There are many different incarnations of this highly demanded and highly respected line of collectible playthings, with different characters possessing different accessories, skills, and expertise in areas such as weapons, explosives, and martial arts - such as ninja Snake Eyes as seen in the 2021 movie. This leads to endless hours of fun for kids and grownups, be it with a vehicle, a playset, or an action figure. G.I. Joe truly does offer something for everyone!

The Latest and Greatest Are Right Here!

Entertainment Earth is committed to bringing you all the newest and hottest items from this amazing franchise, so as you scour the Internet searching for what you want, make this page your first stop. If you're looking for new or vintage G.I. Joe, you'll probably find exactly what you seek here, but even if you don't, you're sure to discover plenty of marvelous merchandise to fill your needs.

In 2003, G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, so we're sure you'll enjoy welcoming him into your home, your toy box, and your collection too.
Entertainment Earth, Inc. markets and sells products, including children's products, for purchase by adults 18 years and over. If any product you are ordering is intended for a child please assume all of the following warnings may apply to that product:
WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Entertainment Earth, Inc. markets and sells products in California. Some items may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
WARNING: PROP 65 WARNING-Cancer and Reproductive Harm - www.P65Warnings.ca.gov.
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