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Take Home a Real American Hero - G.I. Joe!


G.I. Joe is a line of action figures produced and owned by the Hasbro toy company, but the line has greatly expanded to include comics, book and record sets, movies,
television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse? But did you know this: The launch and development of Hasbro G.I. Joe action figures actually resulted in the coining and general use of the now-common term "action figure"! Plus, Joe's appeal to both children and adults has made it nothing less than an icon among toys. So, if you made your way to this page looking for new G.I. Joe toys, you're not alone and you've come to the right place! You might find randomly selected blind-boxed key chains and mini-figures, vinyl figures (including those adorable Pop!s), roleplay items, computer accessories such as flash drives, T-shirts, pins, and a whole lot more. Have you ever wondered where the G. I. Joe ninja called Snake Eyes came from? Watch his 2021 film and buy his action figures, statues, Pop! Vinyl figures, and more right here. You ask if we have G.I. Joe for sale? Yes, sir! Just look at all this marvelous gear!
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G.I. Joe

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New Pre-Orders Feb 05

G.I. Joe Page Punchers Cobra Commander and Crimson Guard 3-Inch Action Figure 2-Pack with Comic Books

Item #: MF14306

Get ready for two pocket-sized 3-inch scale action figures based on G.I. Joe: A Real American Hero! Each figure features approximately 6 points of...

$16.99
New Pre-Orders Feb 05

G.I. Joe Page Punchers Duke and Snake Eyes 3-Inch Action Figure 2-Pack with Comic Books

Item #: MF14307

Get ready for two pocket-sized 3-inch scale action figures based on G.I. Joe: A Real American Hero! Each figure features approximately 6 points of...

$16.99
New Pre-Orders Feb 05

G.I. Joe Page Punchers 3-Inch Action Figure 2-Pack with Comics Case of 6

Item #: MF14305A

Get ready for action! Each pack includes two pocket-sized 3-inch scale action figures based on G.I. Joe: A Real American Hero . The figures feature...

$101.99
Free USA Shipping with Code
New Pre-Orders Feb 01

G.I. Joe Ultimates Baronesss (Dark Blue) 7-Inch Action Figure

Item #: SUP84955

Love to hate her or hate to love her, as one of Cobra's most formidable operatives, Baroness always leaves a lasting impression! This 7-inch scale,...

$55.00
New Pre-Orders Feb 01

G.I. Joe Ultimates Scarlett (DIC Purple) 7-Inch Action Figure

Item #: SUP87682

As a martial arts expert, Scarlett often prefers to take a hands-on approach when it comes to foiling Cobra's devious plans! This 7-inch scale,...

$55.00
New Pre-Orders Feb 01

G.I. Joe Ultimates Lady Jaye (DIC Teal) 7-Inch Action Figure

Item #: SUP87693

A master of disguise and infiltration, Lady Jaye is G.I. Joe's most effective gatherer of sensitive information related to Cobra's various, nefarious...

$55.00

G.I. Joe Classified Series 6-Inch Spirit Iron-Knife Action Figure

Item #: HSF4020

This G.I. Joe Classified Series 6-Inch Spirit Iron-Knife Action Figure comes ready for action, with multiple points of articulation for high...

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$22.99
New Pre-Orders Jan 31

G.I. Joe Vintage Joe Catalog Puzzle

Item #: SUP89361

This G.I. Joe Vintage Joe Catalog Puzzle lets you piece together classic toys, one cardboard piece at a time!

$20.00

G.I. Joe Snake Eyes Movie Core Ninja Snake Eyes Vehicle

Item #: HSF0145

Send your 6-inch action figures into battle with the G.I. Joe Snake Eyes Movie Core Ninja Vehicles! Each bike has action features and is ready to do...

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Outlet Deal: $15.35 $24.99

G.I. Joe Classified Series 6-Inch Cobra Techno-Viper Action Figure

Item #: HSF9434

The Cobra Techno-Viper comes ready for adventure, with multiple points of articulation for high poseability. This Techno-Viper figure contains 8...

$24.99

G.I. Joe Classified Series 6-Inch Quick Kick Action Figure

Item #: HSF9433

Quick Kick comes ready for adventure, with multiple points of articulation for high poseability. This Quick Kick figure contains 12...

$24.99

G.I. Joe Classified Series 6-Inch Big Boa Action Figure

Item #: HSF9430

Big Boa comes ready for adventure, with multiple points of articulation for high poseability. This Big Boa figure contains 5 character-inspired...

$24.99

G.I. Joe Classified Series 6-Inch Retro Duke Action Figure

Item #: HSF9676

Now on retro packaging, Duke comes ready for adventure with multiple points of articulation for high poseability. This Duke figure contains 10...

$24.99

G.I. Joe Classified Series 6-Inch Retro Scarlett Action Figure

Item #: HSF9675

Now in retro-style cardback packaging, Scarlett comes ready for adventure, with multiple points of articulation for high poseability. This Scarlett...

$24.99

G.I. Joe Classified Series 60th Anniversary 6-Inch Action Soldier Infantry Action Figure

Item #: HSF9678

This 60th Anniversary Action Soldier Infantry comes ready for adventure, with multiple points of articulation for high poseability. This Infantry...

$34.99

G.I. Joe Classified Series 6-Inch Franklin Airborne Talltree Action Figure

Item #: HSF9861

Franklin "Airborne" Talltree comes ready for adventure with multiple points of articulation for high poseability. This Airborne figure contains 10...

$24.99

G.I. Joe Classified Series 60th Anniversary 6-Inch Action Sailor Recon Diver Action Figure

Item #: HSF9679

New to the G.I. Joe Classified Series line, 60th Anniversary Action Sailor - Recon Diver comes ready for adventure, with multiple points of...

$34.99

G.I. Joe Classified Series 6-Inch Retro Recondo Action Figure

Item #: HSF9867

Now in retro packaging, Recondo comes ready for adventure with multiple points of articulation for high poseability. This Recondo figure contains 7...

$24.99

G.I. Joe Red Jackal 3 3/4-Inch ReAction Figure

Item #: SUP88139

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Red Jackal 3 3/4-Inch ReAction Figure. Drawing inspiration from the Palitoy U.K. Action Force...

$20.00

G.I. Joe Sabre Tooth 3 3/4-Inch ReAction Figure

Item #: SUP85993

Super7's retro ReAction figure lines expand with the G.I. Joe Cobra Sabre Tooth 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch...

$20.00

G.I. Joe Cobra Snow Serpent 3 3/4-Inch ReAction Figure

Item #: SUP85994

Super7's retro ReAction figure lines expand with the G.I. Joe Cobra Snow Serpent 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch...

$20.00

G.I. Joe Classified Series 6-Inch Profit Director Destro Action Figure - Exclusive

Item #: HSE8860

He's got money to burn! This 6-inch Profit Director Destro figure comes ready for action, with multiple points of articulation for high pose ability,...

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$27.99

G.I. Joe Classified Series Deluxe Iron Grenadier Metal-Head 6-Inch Action Figure

Item #: HSF9228

G.I. Joe is a highly skilled, on-demand, special operations force of citizens from around the globe tasked with defending the world from Cobra, a...

$34.99

G.I. Joe Classified Series Deluxe Mutt and Junkyard 6-Inch Action Figure

Item #: HSF9229

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$44.99

G.I. Joe Ultimates Wave 1 Duke, Cobra Commander, Snake Eyes, and B.A.T. 7-Inch Action Figure Bundle of 4

Item #: SUPJOEU1

It's Joes vs. Cobra at a great price! Get four G.I. Joe Ultimates 7-Inch Action Figures and save! Each figure has alternate heads and weapons so you...

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Outlet Deal: $165.00 $219.95

G.I. Joe Duke Deluxe Edition One:12 Collective Action Figure

Item #: MZ76205

Enter Duke, the fearless field commander of the G.I. Joe team and latest addition to the One:12 Collective! The One:12 Collective Duke is lock and...

$112.00
Free USA Shipping with Code

G.I. Joe Classified Series General Hawk Clayton Abernathy 6-Inch Action Figure

Item #: HSF7472

G.I. Joe is a highly skilled special operations force of men and women from around the globe. tasked with defending the world from Cobra, a ruthless...

$24.99

G.I. Joe Classified Series Jason Shockwave Faria 6-Inch Action Figure

Item #: HSF7718

G.I. Joe is a highly skilled special operations force of men and women from around the globe. tasked with defending the world from Cobra, a ruthless...

$24.99

G.I. Joe Classified Series Dreadnok Ripper 6-Inch Action Figure

Item #: HSF7471

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series Agent Helix 6-Inch Action Figure

Item #: HSF7717

G.I. Joe is a highly skilled special operations force of men and women from around the globe. tasked with defending the world from Cobra, a ruthless...

$24.99

G.I. Joe Classified Series Dreadnok Buzzer 6-Inch Action Figure

Item #: HSF8376

G.I. Joe is a highly skilled special operations force of men and women from around the globe. tasked with defending the world from Cobra, a ruthless...

Backorder
$24.99

G.I. Joe Cobra Commander FigZero 1:6 Scale Action Figure

Item #: TH3Z0315

Retro designed Cobra Commander from G.I. Joe ! Includes Cobra Scepter, knife, pistol, and more! Highly articulated with sewn fabric outfit. Stands...

$149.99

G.I. Joe Destro FigZero 1:6 Scale Action Figure

Item #: TH3Z0352

Retro designed Destro from G.I. Joe ! Includes briefcase, explosives, rockets, and more! Highly articulated with detailed tailored outfit. Stands...

$149.99
Free USA Shipping with Code

G.I. Joe Cobra Commander Puzzle

Item #: SUP89206

It's no mystery why you would want to put together this G.I. Joe Cobra Commander Puzzle! Assemble a nice big image of the classic Hasbro adversary in...

$20.00

G.I. Joe City of the Dead 3 3/4-Inch ReAction Figure Box Set

Item #: SUP83047

The Ancient Guardians have stood guard for untold eons, but woe be anyone who wakes them from their vigilant slumber! Inspired by the Ancient...

$125.00
Free USA Shipping with Code

G.I. Joe Classified Series Steel Corps Troopers 6-Inch Action Figure 2-Pack

Item #: HSF7730

Drawing enlistees with varying traits, abilities and personalities, Steel Corps Troopers are the backbone of the G.I. Joe team helping it rid the...

Backorder
$54.99

G.I. Joe Gallery Joseph Colton Statue

Item #: DC85153

It's time for adventure! G.I. Joe team founder Joseph Colton returns to his Adventure Team roots in this a Gallery Statue depicting him battling a...

Cancelled
$54.99

G.I. Joe Ultimates Cover Girl 7-Inch Action Figure

Item #: SUP82332

"Never judge a book by its cover" is excellent advice when it comes to Cover Girl! This former fashion model may be a pretty face, but those who take...

$55.00

G.I. Joe Ultimates Crimson Guard 7-Inch Action Figure

Item #: SUP82334

These are no mere Cobra Troopers! The Cobra Crimson Guard are the highly-trained elite vanguard of Cobra forces and one of the most serious threats...

$55.00

G.I. Joe Ultimates Major Bludd 7-Inch Action Figure

Item #: SUP82335

As the front line commander for Cobra, Major Bludd is at the forefront of various Cobra plots and a real thorn in the side of G.I. Joe! This 7-inch...

$55.00

G.I. Joe Ultimates Roadblock 7-Inch Action Figure

Item #: SUP82333

He may not look like it, given his muscular physique, but Roadblock is just as capable at whipping up a delicate souffle as whipping Cobra tail! This...

$55.00
Hot Off The Truck Feb 09

Transformers Collaborative G.I. Joe Mash-Up Soundwave Dreadnok Thunder Machine, Zartan and Zarana Action Figures

Item #: HSF7138

This set has it all! Hasbro's Transformers Collaborative G.I. Joe Mash-Up Soundwave Dreadnok Thunder Machine includes retro 3 3/4-inch Zartan and...

In Stock
$99.99
Free USA Shipping with Code

G.I. Joe Classified Series Firefly 6-Inch Action Figure

Item #: HSF7466

This fan-demanded G.I. Joe Classified Series Firefly action figure features premium detailing and articulation for poseability to create dynamic...

$24.99

G.I. Joe Classified Series Cobra Crimson Viper 6-Inch Action Figure

Item #: HSF7468

Better red than... not? The G.I. Joe Classified Series Cobra Crimson Viper 6-Inch Action Figure comes armed with a bandanna, two blasters, a...

In Stock
$24.99

G.I. Joe Classified Series Ralph Nunchuk Badducci 6-Inch Action Figure

Item #: HSF7729

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series Grunt 6-Inch Action Figure

Item #: HSF7470

From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. Joe is there. Robert "Grunt" Graves comes ready for adventure, with...

Backorder
$24.99

G.I. Joe Classified Series Snow Serpent Deluxe 6-Inch Action Figure

Item #: HSF7748

Joining the G.I. Joe Classified Series line, Snow Serpent comes ready for adventure, with multiple points of articulation for high poseability. This...

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$34.99

G.I. Joe Classified Series Low-Light 6-Inch Action Figure

Item #: HSF7469

This awesome G.I. Joe Classified Series Low-Light 6-Inch Action Figure contains 10 character-inspired accessories including backpack, weapon case,...

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$24.99

G.I. Joe Classified Series 6-Inch Tunnel Rat Action Figure

Item #: HSF7465

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series 6-Inch Desert Commando Snake Eyes Action Figure

Item #: HSF7741

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. tasked with defending the world from Cobra,...

In Stock
$24.99

G.I. Joe Classified Series Arctic B.A.T. 6-Inch Action Figure

Item #: HSF7728

Build your armies! This Cold Assault Cobra B.A.T. figure comes ready for action, with multiple points of articulation for high poseability and 9...

$24.99

G.I. Joe Baroness Agent of Cobra Gallery Statue - San Diego Comic-Con 2023 Exclusive

Item #: DC84925

Cobra strikes back! This G.I. Joe Baroness Agent of Cobra Gallery Statue - San Diego Comic-Con 2023 Exclusive features Destro's paramour as she leaps...

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$59.99

G.I. Joe Firefly One:12 Collective Action Figure

Item #: MZ76494

Enter Firefly, Cobra's stealth and infiltration specialist, and latest addition to the One:12 Collective! The One:12 Collective Firefly is outfitted...

$112.00

G.I. Joe Tiger Force Greenshirt Goggles Down (Brown) 3 3/4-Inch ReAction Figure

Item #: SUP82801

Counted on to thwart Cobra plans around the world, the G.I. Joe Troopers hold the line against Cobra agents of chaos! This 3 3/4-inch scale...

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$20.00
Hot Off The Truck Feb 20

G.I. Joe General Hawk 3 3/4-Inch ReAction Figure

Item #: SUP83390

Super7's retro ReAction figure lines expand with the G.I. Joe General Hawk 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch cardback,...

In Stock
$20.00

G.I. Joe Crimson Guard 3 3/4-Inch ReAction Figure

Item #: SUP83387

Super7's retro ReAction figure lines expand with the G.I. Joe Crimson Guard 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch...

$20.00

G.I. Joe Joe Pilot Facemask 3 3/4-Inch ReAction Figure

Item #: SUP83391

Super7's retro ReAction figure lines expand with the G.I. Joe Joe Pilot Facemask 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch...

$20.00

G.I. Joe Barbecue 3 3/4-Inch ReAction Figure

Item #: SUP83384

Super7's retro ReAction figure lines expand with the G.I. Joe Barbecue 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch cardback,...

$20.00

G.I. Joe Buzzer 3 3/4-Inch ReAction Figure

Item #: SUP83385

Super7's retro ReAction figure lines expand with the G.I. Joe Dreadnok Buzzer 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch...

$20.00

G.I. Joe Cobra Commander (Funhouse Robot) 3 3/4-Inch ReAction Figure

Item #: SUP83386

Super7's retro ReAction figure lines expand with the G.I. Joe Cobra Commander (Funhouse Robot) 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch...

$20.00

Where Does the Name Come From?

The name comes from a term used to denote the United States soldier. In turn, that term was derived from the more general word "G.I." that was short for "Government Issue" or "General Issue," and before that, "galvanized iron." As the years went by, but long before G.I. Joe collectibles came into being and became so popular, the term came into widespread use and gradually replaced "Doughboy" that was used in World War I. Then, in 1945, American General Dwight D. Eisenhower stated that "the truly heroic figure of this war [is] G. I. Joe and his counterpart in the air, the navy, and the Merchant Marine of every one of the United Nations."

The Evolution of a Hero

G.I. Joe dolls and figures didn't appear in their present form overnight. In fact, the original 12-inch tall line was introduced in February 1964. This line was licensed to British toy manufacturer Palitoy and was known as "Action Man." Things really got exciting when Hasbro relaunched the line in 1982, in 3 3/4-inch scale and including playsets, vehicles, and the detailed backstory that led to G.I. Joe Cobra action figures and the struggles by Joe to save the world from takeover by these evil baddies. While the line evolved into the uber-popular Real American Hero series, Action Man also changed and was renamed "Action Force." So, now you can get your good guys and the G.I. Joe Cobra toys to oppose them and do battle to your heart's content!

They're Not Superheroes, but…

There are many different incarnations of this highly demanded and highly respected line of collectible playthings, with different characters possessing different accessories, skills, and expertise in areas such as weapons, explosives, and martial arts - such as ninja Snake Eyes as seen in the 2021 movie. This leads to endless hours of fun for kids and grownups, be it with a vehicle, a playset, or an action figure. G.I. Joe truly does offer something for everyone!

The Latest and Greatest Are Right Here!

Entertainment Earth is committed to bringing you all the newest and hottest items from this amazing franchise, so as you scour the Internet searching for what you want, make this page your first stop. If you're looking for new or vintage G.I. Joe, you'll probably find exactly what you seek here, but even if you don't, you're sure to discover plenty of marvelous merchandise to fill your needs.

In 2003, G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, so we're sure you'll enjoy welcoming him into your home, your toy box, and your collection too.
Entertainment Earth, LLC. markets and sells products, including children's products, for purchase by adults 18 years and over. If any product you are ordering is intended for a child please assume all of the following warnings may apply to that product:
WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Entertainment Earth, LLC. markets and sells products in California. Some items may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
WARNING: PROP 65 WARNING-Cancer and Reproductive Harm - www.P65Warnings.ca.gov.
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