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GIJoe

Take Home a Real American Hero!

G.I. Joe is a line of action figures produced and owned by the Hasbro toy company, but the line has greatly expanded to include comics, book and record sets, movies,
television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse? But did you know this: The launch and development of Hasbro G.I. Joe action figures actually resulted in the coining and general use of the now-common term "action figure"! Plus, Joe's appeal to both children and adults has made it nothing less than an icon among toys. So, if you made your way to this page looking for new G.I. Joe toys, you're not alone and you've come to the right place! You might find randomly selected blind-boxed key-chains and mini-figures, vinyl figures (including those adorable Pop!s), role-play items, computer accessories such as flash drives, T-shirts, pins, and a whole lot more. You ask if we have G.I. Joe for sale? Yes, sir! Just look at all this marvelous gear!
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G.I. Joe

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New Pre-Orders Jun 10
Item #: HSF0759

: The G.I. Joe Classified Series evolves the characters fans know and love into a highly articulated 6-inch scale with premium deco and detailing.... Read more

Coming in September 2021
$39.99
Item #: HSE8346F

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action figures bring G.I. Joe and Cobra teams to life with a ton of... Read more

Coming in October 2021
$119.99
Free USA Shipping
Item #: HSE8860

He's got money to burn! This 6-inch Profit Director Destro figure comes ready for action, with multiple points of articulation for high pose ability,... Read more

In Stock
$24.99
New Pre-Orders Jun 09
Item #: PFPJOE004

Cobraaaa!!! Scan the remarkable G.I. Joe Storm Shadow Augmented Reality Enamel Pin to reveal the original file card info and see the original toy... Read more

Coming in July 2021
$12.99
New Pre-Orders Jun 09
Item #: PFPJOE002

Yo Joe! Check out this amazing G.I. Joe Snake Eyes Augmented Reality Enamel Pin from Pinfinity. Scan the pin to reveal the original file card info... Read more

Coming in July 2021
$12.99
Item #: HSF2718

This GI Joe Cobra Infantry Action Figure comes ready for action, with multiple points of articulation for high pose ability and 5 character-inspired... Read more

Coming in August 2021
$22.99
Item #: HSE8496

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated movie Storm Shadow figure with accessories. The legendary action figure... Read more

Coming in August 2021
$22.99
Item #: HSE8983

This GI Joe 6-Inch Red Ninja figure comes ready for action, with multiple points of articulation for high pose ability and character-inspired... Read more

Coming in August 2021
$22.99
Item #: HSF5358

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated Scarlett figure with accessories and updated deco. The legendary action... Read more

Coming in August 2021
$22.99
Item #: HSF0967

This GI Joe Classified Zartan figure comes ready for action, with multiple points of articulation for high possibility, and 7 character-inspired... Read more

Coming in July 2021
$22.99
Item #: HSE8515

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated movie Snake Eyes figure with accessories. The legendary action figure... Read more

Coming in August 2021
$22.99
Item #: HSE8490

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated GI Joe Series snake eyes figure with accessories. The legendary action... Read more

Coming in August 2021
$22.99
Item #: HSF0966

This G.I. Joe Classified Series 6-Inch Cobra Infantry Action Figure comes ready for action, with multiple points of articulation for high poseability... Read more

Coming in July 2021
$20.99
Item #: MZ76390

Enter Destro, the weapons supplier to COBRA and leader of M.A.R.S. joins the One:12 Collective! The One:12 Collective Destro is presented in his... Read more

Coming in February 2022
$100.00
Free USA Shipping
Item #: HSF5359

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated Scarlett figure with accessories and updated deco. The legendary action... Read more

Coming in August 2021
$22.99
Item #: HSE8346E1

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action figures bring G.I. Joe and Cobra teams to life with a ton of... Read more

Coming in August 2021
$137.99
Free USA Shipping
Item #: HSF5360

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated Roadblock figure with accessories. The legendary action figure makes its... Read more

Coming in August 2021
$22.99
Item #: FU55785

This G.I. Joe Version 1 Snake Eyes Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes package in a window display box. Read more

Coming in July 2021
$10.99
Item #: FU55786

This G.I. Joe Version 2 Storm Shadow Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes package in a window display box. Read more

Coming in July 2021
$10.99
Item #: HSF0965

This G.I. Joe Classified Series 6-Inch Lady Jaye Action Figure comes ready for action, with multiple points of articulation for high poseability and... Read more

Coming in July 2021
$22.99
New Pre-Orders May 20
Item #: DC84409

Because honor demanded it! It's the first-ever G.I. Joe Legends in 3D bust and it's of Cobra's resident ninja, Storm Shadow! This half-scale bust... Read more

Coming in October 2021
$179.99
Free USA Shipping
Item #: HSF0110

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated movie Baroness figure with accessories. The legendary action figure... Read more

Coming in October 2021
$22.99
Item #: FU55784

This G.I. Joe The Baroness Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes package in a window display box. Read more

Coming in July 2021
$10.99
Item #: HSE8346C

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action figures bring G.I. Joe and Cobra teams to life with a ton of... Read more

Coming in August 2021
$137.99
Free USA Shipping
Item #: TH3Z0215

The ever-popular Snake Eyes! Designed by Threezero, based on Hasbro's retro G.I. Joe character. Snake Eyes stands about 12-inches tall in 1:6 scale.... Read more

Coming in July 2021
$148.99
Free USA Shipping
Item #: DS19198

Relive the G.I. Joe Real American Hero with the G.I. Joe Movie Snake Eyes Sword. The sword measures about 31-inches long. Will you support team Joe... Read more

In Stock
$11.99
Item #: NMFU50911

PACKAGING NOT GUARANTEED TO BE IN MINT CONDITION. NOT MINT ITEMS MAY SELL OUT AT ANY TIME. ORDERS MAY NOT BE FILLED. A retro toys classic for your... Read more

In Stock
Outlet Deal: $7.50 $8.24
Item #: HSF0111

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated movie Scarlett figure with accessories. The legendary action figure... Read more

Coming in October 2021
$22.99
Item #: TH3Z0216

Spectacular 12-inch tall Storm Shadow action figure! Features 22 points of articulation, realistic seamless arms, and fabric hand-tailored costuming!... Read more

Coming in September 2021
$148.99
Free USA Shipping
Item #: HSF0112

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated movie Akiko figure with accessories. The legendary action figure makes... Read more

Coming in August 2021
$22.99
Item #: FU55783

This G.I. Joe Scarlett Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes package in a window display box. Read more

Coming in July 2021
$10.99
New Pre-Orders May 19
Item #: DS104649

Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie EG Sword. The sword measures about 31-inches long. Will you support team... Read more

Coming in July 2021
$13.99
Item #: DC84238

Cobraaaaaa! The forces of good take on the forces of evil in this Gallery statue line based on G.I. Joe: A Real American Hero! Arms dealer Destro... Read more

Coming in August 2021
$44.99
Item #: DC41777

Go Joe and collect this cool 1:8 scale statue of Baroness. Baroness is dressed in her black outfit and is wielding a gun in her left hand. The... Read more

Coming in June 2021
$50.00
New Pre-Orders May 19
Item #: DS112449

Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Shadow Sword. The sword measures about 31-inches long. Will you support... Read more

Coming in July 2021
$15.99
Item #: DC730086

Icon Heroes presents the G.I. Joe Snake Eyes and Storm Shadow Retro Pin Set! Based on the vintage action figure card back art, each limited edition... Read more

Coming in January 2022
$29.99
Item #: FU50908

This G.I. Joe Leatherneck Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes packaged in a window display box. Read more

Coming in June 2021
$10.99
Item #: DC41778

Go Joe and collect this cool 1:8 scale statue of Destro. Destro is dressed in his red and black outfit atop a Cobra base. Destro is holding his gun... Read more

Coming in June 2021
$50.00
Item #: DC41779

Go Joe and collect this cool 1:8 scale statue of Serpentor. Serpentor is dressed in his green and gold outfit atop a Cobra base. Serpentor is also... Read more

Coming in June 2021
$50.00
Item #: PYRGPA70111

This G.I. Joe Logo Coir Doormat is made from Coconut Husk "Coir" Fibers and has a PVC backing which is waterproof. It features the red, white, and... Read more

Coming in June 2021
$26.99
Item #: DC84388

Profits are up, and MARS CEO Destro has an updated look! As owner of his own weapons manufacturing company, Destro is one of COBRA's key members, and... Read more

Coming in September 2021
$44.99
Item #: DCL164223

Uh-oh, here comes Storm Shadow! In his white ninja garb that symbolizes death, his left eye glistens. Excellently articulated 1:6 scale action... Read more

In Stock
$249.99
Free USA Shipping
Item #: DCL164218

Yo, Joe! Check this out! Original redesign of Snake Eyes by Japanese manga artist Nihei Tsutomu! Excellently articulated action figure, with actual... Read more

In Stock
$249.99
Free USA Shipping
New Pre-Orders May 19
Item #: DS104669

Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Mask Hood. Will you support team Joe or the evil Cobra? Read more

Coming in July 2021
$14.99
Item #: DC730976

Icon Heroes presents the G.I. Joe Storm Shadow Retro Mouse Pad! Based on the retro action figure card back art, this mouse pad measures approximately... Read more

Coming in January 2022
$14.99
Item #: RMK4535SCS

Now you know and knowing is half the battle! Bring GI Joe to your walls with G.I. Joe Retro Peel and Stick Wall Decals by RoomMates. This wall... Read more

Coming in July 2021
$13.99
Item #: DC730344

Icon Heroes presents the G.I. Joe Snake Eyes Sword Letter Opener! Based on Hasbro's G.I. Joe Snake Eyes action figure accessory, this metal letter... Read more

Coming in January 2022
$29.99
Item #: DC84390

Yo, Joe! Who fights for freedom wherever there's trouble? The G.I. Joe Minimates line! Based on the popular Real American Hero looks, this 4-pack box... Read more

Coming in October 2021
$29.99
Item #: DC730789

Icon Heroes presents the G.I. Joe Duke and Cobra Commander Retro Pin Set! Based on the vintage action figure card back art, each limited edition hard... Read more

Coming in January 2022
$29.99
Item #: DC731541

Icon Heroes presents the G.I. Joe Cobra Logo Bookend! Featuring the Cobra Enemy logo, this polystone bookend measures approximately 6 9/10-inches... Read more

Coming in March 2022
$69.99
Item #: BEE44262

Raise a glass in style! This creative and colorful drinkware combines G.I. Joe with the unique stylization seen in traditional tiki culture. This... Read more

In Stock
$24.99
Item #: KRTBLCG215AA

It's Transformers vs. G.I. Joe! Key chains based on the critically acclaimed maxiseries comic. Stylized as an homage to Jack Kirby and the Silver Age... Read more

In Stock
$23.99
Item #: DC732501

Icon Heroes presents the G.I. Joe Cobra Card Holder! Carry up to 25 business cards in style with this beautifully designed aluminum card holder... Read more

Coming in January 2022
$24.99
New Pre-Orders May 19
Item #: DS112439

Relive the G.I. Joe Real American Hero with the G.I. Joe Movie Snake Eyes Sword. The sword measures about 31-inches long. Will you support team Joe... Read more

Coming in August 2021
$15.99
Item #: KTSV284

Yo, Joe! Check out Lady Jaye! Limited edition bishoujo-style statue! Special color variant has her in a mustard-yellow coverall. Expertly sculpted by... Read more

In Stock
$114.99
Free USA Shipping
Item #: JD31773

Knowing is half the battle! Featuring authentic character likenesses of Duke, Cobra Commander, Baroness, Snake Eyes, Destro and Storm Shadow from the... Read more

Coming in September 2021
$11.99
Item #: RMK4542GM

Bring one of the most popular members of the G.I. Joe team to your space with the G.I. Joe Retro Snake Eyes Peel and Stick Giant Wall Decals by... Read more

In Stock
$22.99
New Pre-Orders May 19
Item #: DS104679

Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Gloves. Will you support team Joe or the evil Cobra? Read more

Coming in July 2021
$14.99
Item #: DC730209

Icon Heroes presents the G.I. Joe Snake Eyes Retro Mouse Pad! Based on the retro action figure card back art, this mouse pad measures approximately... Read more

Coming in January 2022
$14.99
New Pre-Orders May 19
Item #: DS104699

Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Shadow Gloves. Will you support team Joe or the evil Cobra? Read more

Coming in July 2021
$8.99

Where Does the Name Come From?

The name comes from a term used to denote the United States soldier. In turn, that term was derived from the more general word "G.I." that was short for "Government Issue" or "General Issue," and before that, "galvanized iron." As the years went by, but long before G.I. Joe collectibles came into being and became so popular, the term came into widespread use and gradually replaced "Doughboy" that was used in World War I. Then, in 1945, American General Dwight D. Eisenhower stated that "the truly heroic figure of this war [is] G.I. Joe and his counterpart in the air, the navy, and the Merchant Marine of every one of the United Nations."

The Evolution of a Hero

G.I. Joe dolls and figures didn't appear in their present form overnight. In fact, the original 12-inch tall line was introduced in February 1964. This line was licensed to British toy manufacturer Palitoy and was known as "Action Man." Things really got exciting when Hasbro relaunched the line in 1982, in 3 3/4-inch scale and including playsets, vehicles, and the detailed backstory that led to G.I. Joe Cobra action figures and the struggles by Joe to save the world from takeover by these evil baddies. While the line evolved into the uber-popular Real American Hero series, Action Man also changed and was renamed "Action Force." So now you can get your good guys and the G.I. Joe Cobra toys to oppose them and do battle to your heart's content!

They're Not Superheroes, but…

There are many different incarnations of this highly demanded and highly respected line of collectible playthings, with different characters possessing different accessories, skills, and expertise in areas such as weapons, explosives, and martial arts. This leads to endless hours of fun for kids and grownups, be it with a vehicle, a playset, or an action figure. G.I. Joe truly does offer something for everyone!

The Latest and Greatest Are Right Here!

Entertainment Earth is committed to bringing you all the newest and hottest items from this amazing franchise, so as you scour the Internet searching for what you want, make this page your first stop. If you're looking for new or vintage G.I. Joe, you'll probably find exactly what you seek here, but even if you don't, you're sure to discover plenty of marvelous merchandise to fill your needs.

In 2003, G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, so we're sure you'll enjoy welcoming him into your home, your toy box, and your collection too.
Entertainment Earth, Inc. markets and sells products, including children's products, for purchase by adults 18 years and over. If any product you are ordering is intended for a child please assume all of the following warnings may apply to that product:
WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Entertainment Earth, Inc. markets and sells products in California. Some items may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
WARNING: PROP 65 WARNING-Cancer and Reproductive Harm - www.P65Warnings.ca.gov.
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