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ENTERTAINMENT EARTH ANNOUNCES EXCLUSIVE HALO 3 ACTION FIGURE
New Collectible from McFarlane Toys Brings Xbox 360 Character to Life


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March 12, 2008

LOS ANGELES, CA: March 12, 2008 — Entertainment Earth (entertainmentearth.com) and McFarlane Toys (spawn.com) have joined forces to produce an exclusive action figure from developer Bungie's mega-popular Halo franchise. Based on designs seen in the video game Halo 3 for the Microsoft Xbox 360 platform, this 6-inch scale yellow ODST (Orbital Drop Shock Trooper) is fully articulated and features authentic accessories straight from the best-selling game.

"Action figures and collectibles from the Halo video game series have been extremely popular for us over the past few years," says Jason Labowitz, President of Entertainment Earth. "So, when we saw McFarlane Toys' expert take on the license, we knew that we had to offer a figure that won't be available anywhere else."

Based on one of the playable personae from the game's much-beloved multiplayer mode, this figure allows fans to pull one of the characters from inside the game and place it right on their desks. Not only is this collectible a highly detailed replica, but McFarlane Toys engineered it so that several points of articulation are present… without compromising the statuesque appearance. Carrying his trusty battle rifle with sniper scope, the limited edition ODST is expected to start shipping to fans all over the world in the fall of 2008.

This special release will not be available at any big-box stores. It will be sold only through Entertainment Earth's retail catalog and website (entertainmentearth.com). Wholesale inquiries may be made at EE Distribution (eedistribution.com).

About Entertainment Earth, Inc.
Based in Los Angeles, California, Entertainment Earth (entertainmentearth.com) is a worldwide multi-channel retailer and wholesaler of action figures, toys, gifts, and collectibles with a state-of-the-art website and popular print catalog. Founded online in 1996, Entertainment Earth offers an ever-expanding selection of over 5,000 licensed products and has pioneered best practices in the industry with innovations such as a mint-condition guarantee, risk-free shopping, and hassle-free 90-day returns.

About McFarlane Toys
Grammy- and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America's top action figure manufacturers. With an eclectic array of movie, TV, and music licensing tie-ins-- as well as the officially licensed teams of the NFL, NBA, MLB, and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.

# # #

If you would like more information about this topic, please call Adam Pawlus at (818) 255-0090 or e-mail him at apawlus@entertainmentearth.com.


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