Upcoming Product Launches

Get a sneak peek and set reminders for our most anticipated future product launches! The Drop Zone will keep you up-to-date on what products are launching for order or pre-order and when. Never miss a new item launch again!

Just Dropped

Beast Kingdom / Ultraman / Plush / Ultraman / Blind Box

Ultraman Vinyl Head Plush Blind Box Set of 4

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Just Dropped

Threezero / Transformers / Action Figures / MDLX / Bumblebee / Megatron / Optimus Prime

Transformers Bumblebee 1986 Movie Edition MDLX Action Figure
Transformers Megatron 1986 Movie Edition MDLX Action Figure
Transformers Optimus Prime 1986 Movie Edition MDLX Action Figure

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Just Dropped

The Loyal Subjects / M.A.S.K. / Vehicles

M.A.S.K. Condor Hologram Edition Vehicle
M.A.S.K. Thunderhawk Hologram Edition Vehicle

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Just Dropped

The Loyal Subjects / My Pet Monster / Popples / Plush / Limited Edition

My Pet Monster My Football Monster 14-Inch Plush
Popples Big Kick 11-Inch Plush

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Wednesday, July 22
9:00 am PT

Wednesday, July 22
11:00 am PT

Wednesday, July 22
5:00 pm PT

Hasbro

Wednesday, July 22
7:00 pm PT

Thursday, July 23
8:00 am PT

Hasbro / Prop Replicas

Thursday, July 23
8:00 am PT

Thursday, July 23
9:00 am PT

Thursday, July 23
10:00 am PT

Friday, July 24
9:00 am PT

Venom / Vinyl Figures and Banks

Friday, July 24

Movie in Theaters

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Saturday, July 25

Movie Release

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Monday, July 27
7:00 am PT

Beast Kingdom / Action Figures

Monday, July 27
7:00 am PT

Beast Kingdom / Action Figures

Monday, July 27
9:00 am PT

Monday, July 27
10:00 am PT

Hasbro / Action Figures / Prop Replicas

Monday, July 27
10:00 am PT

Hasbro / Action Figures

Tuesday, July 28
10:00 am PT

Hasbro / Action Figures

Wednesday, July 29
9:00 am PT

Wednesday, July 29
10:00 am PT

Hasbro / Action Figures

Wednesday, July 29

Action Figure Newness!

Wednesday, July 29
11:00 am PT

McFarlane Toys

Thursday, July 30
10:00 am PT

Hasbro / Action Figures

Friday, July 31

Movie in Theaters

SHOP NOW

Saturday, August 1
12:00 am PT

Aladdin / Animal Crossing / Animals / Beauty and the Beast / Bluey / Cinderella / Fast and the Furious / Fortnite / Harry Potter / Jurassic Park / KPop Demon Hunters / LEGO Architecture / LEGO Botanicals / LEGO City / LEGO Creator / LEGO Icons / LEGO Ideas / LEGO Ninjago / LEGO Speed Champions / LEGO Technic / Lilo & Stitch / Marvel / Minecraft / Moana / Music / One Piece / Peanuts / Pokemon / Sonic the Hedgehog / Star Wars / Super Mario Bros. / Tangled / The Little Mermaid

Saturday, August 1
12:00 am PT

Hasbro / Roleplay and Pretend Play

Friday, August 7
11:00 am PT