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Basic Fun began in 1991 with the idea of creating a working miniature key chain of the highly popular Super Soaker. Its success led to an entire category within the toy industry. Since then, over 1,000 unique, licensed key chains have been developed and marketed by Basic Fun, with over 65 million pieces sold worldwide. The company has expanded beyond key chains and found success in novelty and impulse toys, and handheld electronic games, affinity programs, and Fisher Price classic toy recreations. With over 80 licensing agreements from industry leaders such as Hasbro, Lucasfilm, Nintendo, and Nickelodeon, Basic Fun continues to lead the licensed impulse category with inventive, high-quality toys and accessories.