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Take Home a Real American Hero - G.I. Joe!


G.I. Joe is a line of action figures produced and owned by the Hasbro toy company, but the line has greatly expanded to include comics, book and record sets, movies,
television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse? But did you know this: The launch and development of Hasbro G.I. Joe action figures actually resulted in the coining and general use of the now-common term "action figure"! Plus, Joe's appeal to both children and adults has made it nothing less than an icon among toys. So, if you made your way to this page looking for new G.I. Joe toys, you're not alone and you've come to the right place! You might find randomly selected blind-boxed key chains and mini-figures, vinyl figures (including those adorable Pop!s), roleplay items, computer accessories such as flash drives, T-shirts, pins, and a whole lot more. Have you ever wondered where the G. I. Joe ninja called Snake Eyes came from? Watch his 2021 film and buy his action figures, statues, Pop! Vinyl figures, and more right here. You ask if we have G.I. Joe for sale? Yes, sir! Just look at all this marvelous gear!
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G.I. Joe Ultimates Baroness 7-Inch Action Figure

Item #: SUP81839

Baroness is the femme fatale Cobra Intelligence Officer who can either bring Cobra Commander and Destro together to take over the world or tear them...

In Stock
Outlet Deal: $16.50 $54.99

G.I. Joe Ultimates Lady Jaye 7-Inch Action Figure

Item #: SUP81838

A Covert Operations Specialist, Lady Jaye's specialty is blending in behind enemy lines, but there's no denying that her importance in the fight...

In Stock
Outlet Deal: $16.50 $54.99
Hot Off The Truck Feb 16

G.I. Joe Ultimates Storm Shadow 7-Inch Action Figure

Item #: SUP81834

With shifting allegiances and a mysterious past, it's hard to know where Storm Shadow's loyalty truly lies, but this ninja comes from a long line of...

In Stock
$54.99
Hot Off The Truck Feb 16

G.I. Joe Ultimates Cobra Trooper 7-Inch Action Figure

Item #: SUP81835

It's hard to know what would lead someone to join Cobra. Is it the result of a series of bad decisions? Are they someone who just wants to help the...

In Stock
$54.99
Hot Off The Truck Feb 16

G.I. Joe Ultimates Scarlett 7-Inch Action Figure

Item #: SUP81833

Beauty may only be skin deep, but lethal goes clean to the bone. With sniper, martial arts, and covert ops training, those who misjudge Scarlett as a...

In Stock
$54.99

G.I. Joe Ultimates Lady Jaye 7-Inch Action Figure, Not Mint

Item #: NMSUP81838

PACKAGING NOT GUARANTEED TO BE IN MINT CONDITION. NOT MINT ITEMS MAY SELL OUT AT ANY TIME. ORDERS MAY NOT BE FILLED. A Covert Operations Specialist,...

In Stock
Outlet Deal: $36.30 $54.99
Hot Off The Truck Feb 16

G.I. Joe Ultimates Doc 7-Inch Action Figure

Item #: SUP81832

He has a PhD from an Ivy League university, completed Airborne School, Mountaineering School, the Desert Training Unit, and he's a chaplain's...

In Stock
$54.99
Hot Off The Truck Feb 20

G.I. Joe General Hawk 3 3/4-Inch ReAction Figure

Item #: SUP83390

Super7's retro ReAction figure lines expand with the G.I. Joe General Hawk 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch cardback,...

In Stock
$20.00
Hot Off The Truck Feb 20

G.I. Joe Python Patrol Baroness 3 3/4-Inch ReAction Figure

Item #: SUP82808

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Baroness (Python Patrol) 3 3/4-Inch ReAction Figure. Drawing inspiration from comics, cartoons,...

In Stock
$20.00
Hot Off The Truck Feb 20

G.I. Joe Tiger Force Duke 3 3/4-Inch ReAction Figure

Item #: SUP82797

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Duke (Tiger Force) 3 3/4-Inch ReAction Figure. Drawing inspiration from comics, cartoons, and...

In Stock
$20.00
Hot Off The Truck Feb 20

G.I. Joe Python Patrol Cobra B.A.T. 3 3/4-Inch ReAction Figure

Item #: SUP82809

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra B.A.T. (Python Patrol) 3 3/4-Inch ReAction Figure. Drawing inspiration from comics,...

In Stock
$20.00

G.I. Joe: Storm Shadow One:12 Collective Action Figure

Item #: MZ76199

Enter Storm Shadow, Cobra Commander's ninja bodyguard and latest addition to the One:12 Collective! The G.I. Joe: Storm Shadow One:12 Collective...

$95.00
Free USA Shipping with Code

G.I. Joe: Snake Eyes Deluxe Edition One:12 Collective Action Figure

Item #: MZ76391

Enter Snake Eyes, the mysterious, highly classified commando and latest addition to the One:12 Collective! The One:12 Collective Snake Eyes is...

$112.00
Free USA Shipping with Code

G.I. Joe Classified Series 6-Inch Cobra Techno-Viper Action Figure

Item #: HSF9434

The Cobra Techno-Viper comes ready for adventure, with multiple points of articulation for high poseability. This Techno-Viper figure contains 8...

$24.99
Hot Off The Truck Feb 09

G.I. Joe Classified Series Dreadnok Buzzer 6-Inch Action Figure

Item #: HSF8376

G.I. Joe is a highly skilled special operations force of men and women from around the globe. tasked with defending the world from Cobra, a ruthless...

In Stock
$24.99

G.I. Joe Classified Series Arctic B.A.T. 6-Inch Action Figure

Item #: HSF7728

Build your armies! This Cold Assault Cobra B.A.T. figure comes ready for action, with multiple points of articulation for high poseability and 9...

$24.99

G.I. Joe Classified Series 6-Inch Retro Scarlett Action Figure

Item #: HSF9675

Now in retro-style cardback packaging, Scarlett comes ready for adventure, with multiple points of articulation for high poseability. This Scarlett...

$24.99

G.I. Joe Classified Series 6-Inch Retro Duke Action Figure

Item #: HSF9676

Now on retro packaging, Duke comes ready for adventure with multiple points of articulation for high poseability. This Duke figure contains 10...

$24.99

G.I. Joe Classified Series Firefly 6-Inch Action Figure

Item #: HSF7466

This fan-demanded G.I. Joe Classified Series Firefly action figure features premium detailing and articulation for poseability to create dynamic...

$24.99

G.I. Joe Classified Series 6-Inch Quick Kick Action Figure

Item #: HSF9433

Quick Kick comes ready for adventure, with multiple points of articulation for high poseability. This Quick Kick figure contains 12...

$24.99

G.I. Joe Classified Series 6-Inch Desert Commando Snake Eyes Action Figure

Item #: HSF7741

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. tasked with defending the world from Cobra,...

In Stock
$24.99

G.I. Joe Classified Series 6-Inch Tomax Paoli Action Figure

Item #: HSF4022

This G.I. Joe Classified Series 6-Inch Tomax Action Figure figure comes ready for action, with multiple points of articulation for high poseability...

In Stock
Outlet Deal: $12.50 $24.99

G.I. Joe Duke Deluxe Edition One:12 Collective Action Figure

Item #: MZ76205

Enter Duke, the fearless field commander of the G.I. Joe team and latest addition to the One:12 Collective! The One:12 Collective Duke is lock and...

$112.00
Free USA Shipping with Code

G.I. Joe Classified Series 6-Inch Big Boa Action Figure

Item #: HSF9430

Big Boa comes ready for adventure, with multiple points of articulation for high poseability. This Big Boa figure contains 5 character-inspired...

$24.99
New Pre-Orders Feb 01

G.I. Joe Ultimates Baronesss (Dark Blue) 7-Inch Action Figure

Item #: SUP84955

Love to hate her or hate to love her, as one of Cobra's most formidable operatives, Baroness always leaves a lasting impression! This 7-inch scale,...

$55.00

G.I. Joe Classified Series 6-Inch Retro Recondo Action Figure

Item #: HSF9867

Now in retro packaging, Recondo comes ready for adventure with multiple points of articulation for high poseability. This Recondo figure contains 7...

$24.99

G.I. Joe Classified Series Deluxe Iron Grenadier Metal-Head 6-Inch Action Figure

Item #: HSF9228

G.I. Joe is a highly skilled, on-demand, special operations force of citizens from around the globe tasked with defending the world from Cobra, a...

$34.99

G.I. Joe Destro One:12 Collective Action Figure

Item #: MZ76390

Looking for action? Enter Destro, the weapons supplier to COBRA and leader of M.A.R.S. joins the One:12 Collective! The One:12 Collective Destro is...

In Stock
$100.00
Free USA Shipping with Code

G.I. Joe Classified Series Cobra Crimson Viper 6-Inch Action Figure

Item #: HSF7468

Better red than... not? The G.I. Joe Classified Series Cobra Crimson Viper 6-Inch Action Figure comes armed with a bandanna, two blasters, a...

In Stock
$24.99

G.I. Joe Classified Series 6-Inch Franklin Airborne Talltree Action Figure

Item #: HSF9861

Franklin "Airborne" Talltree comes ready for adventure with multiple points of articulation for high poseability. This Airborne figure contains 10...

$24.99

G.I. Joe Classified Series Ralph Nunchuk Badducci 6-Inch Action Figure

Item #: HSF7729

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series 60th Anniversary 6-Inch Action Sailor Recon Diver Action Figure

Item #: HSF9679

New to the G.I. Joe Classified Series line, 60th Anniversary Action Sailor - Recon Diver comes ready for adventure, with multiple points of...

$34.99

G.I. Joe Ultimates Cobra Commander 7-Inch Action Figure, Not Mint

Item #: NMSUP81726

PACKAGING NOT GUARANTEED TO BE IN MINT CONDITION. NOT MINT ITEMS MAY SELL OUT AT ANY TIME. ORDERS MAY NOT BE FILLED. Every good story needs a...

In Stock
$41.24

G.I. Joe Classified Series 6-Inch Tunnel Rat Action Figure

Item #: HSF7465

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. tasked with defending the world from Cobra,...

$24.99

G.I. Joe Classified Series 6-Inch Vincent R. Falcon Falcone Action Figure

Item #: HSF4035

This Vincent R. "Falcon" Falcone figure comes ready for action, with multiple points of articulation for high poseability and 4 character-inspired...

$24.99
New Pre-Orders Feb 01

G.I. Joe Ultimates Scarlett (DIC Purple) 7-Inch Action Figure

Item #: SUP87682

As a martial arts expert, Scarlett often prefers to take a hands-on approach when it comes to foiling Cobra's devious plans! This 7-inch scale,...

$55.00

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Baroness Action Figure, Not Mint

Item #: NMHSF0110

PACKAGING NOT GUARANTEED TO BE IN MINT CONDITION. NOT MINT ITEMS MAY SELL OUT AT ANY TIME. ORDERS MAY NOT BE FILLED. Yo Joe! A Real American Hero...

In Stock
Outlet Deal: $8.62 $17.24

G.I. Joe Classified Series Deluxe Mutt and Junkyard 6-Inch Action Figure

Item #: HSF9229

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra,...

$44.99
New Pre-Orders Feb 05

G.I. Joe Page Punchers Duke and Snake Eyes 3-Inch Action Figure 2-Pack with Comic Books

Item #: MF14307

Get ready for two pocket-sized 3-inch scale action figures based on G.I. Joe: A Real American Hero! Each figure features approximately 6 points of...

$16.99

G.I. Joe Destro FigZero 1:6 Scale Action Figure

Item #: TH3Z0352

Retro designed Destro from G.I. Joe ! Includes briefcase, explosives, rockets, and more! Highly articulated with detailed tailored outfit. Stands...

$149.99
Free USA Shipping with Code
Hot Off The Truck Feb 09

G.I. Joe Classified Series 6-Inch Edward Torpedo Leiaioha Action Figure

Item #: HSF7467

Dive, dive my darling! Take to the seas with your very own G.I. Joe Classified Series 6-Inch Edward Torpedo Leiaioha Action Figure. The closed-box...

In Stock
$24.99

G.I. Joe Classified Series 60th Anniversary 6-Inch Action Soldier Infantry Action Figure

Item #: HSF9678

This 60th Anniversary Action Soldier Infantry comes ready for adventure, with multiple points of articulation for high poseability. This Infantry...

$34.99

G.I. Joe Cobra Commander 3 3/4-Inch ReAction Figure

Item #: SUP81365

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Commander 3 3/4-Inch ReAction Figure. Drawing inspiration from comics, cartoons, and the...

In Stock
$17.99

G.I. Joe Snake Eyes 18 oz. Geeki Tikis Mug

Item #: BEE44262

Raise a glass in style! This creative and colorful drinkware combines G.I. Joe with the unique stylization seen in traditional tiki culture. This...

In Stock
Outlet Deal: $16.79 $27.99
New Pre-Orders Feb 05

G.I. Joe Page Punchers 3-Inch Action Figure 2-Pack with Comics Case of 6

Item #: MF14305A

Get ready for action! Each pack includes two pocket-sized 3-inch scale action figures based on G.I. Joe: A Real American Hero . The figures feature...

$101.99
Free USA Shipping with Code

G.I. Joe Classified Series General Hawk Clayton Abernathy 6-Inch Action Figure

Item #: HSF7472

G.I. Joe is a highly skilled special operations force of men and women from around the globe. tasked with defending the world from Cobra, a ruthless...

$24.99

G.I. Joe Classified Series Jason Shockwave Faria 6-Inch Action Figure

Item #: HSF7718

G.I. Joe is a highly skilled special operations force of men and women from around the globe. tasked with defending the world from Cobra, a ruthless...

$24.99

G.I. Joe Classified Series Agent Helix 6-Inch Action Figure

Item #: HSF7717

G.I. Joe is a highly skilled special operations force of men and women from around the globe. tasked with defending the world from Cobra, a ruthless...

$24.99

G.I. Joe Sabre Tooth 3 3/4-Inch ReAction Figure

Item #: SUP85993

Super7's retro ReAction figure lines expand with the G.I. Joe Cobra Sabre Tooth 3 3/4-Inch ReAction Figure! Packaged on a retro 6-inch by 9-inch...

$20.00

G.I. Joe Red Jackal 3 3/4-Inch ReAction Figure

Item #: SUP88139

"Yo Joe!" Straight from the 1980s, it's the G.I. Joe Red Jackal 3 3/4-Inch ReAction Figure. Drawing inspiration from the Palitoy U.K. Action Force...

$20.00
New Pre-Orders Feb 05

G.I. Joe Page Punchers Cobra Commander and Crimson Guard 3-Inch Action Figure 2-Pack with Comic Books

Item #: MF14306

Get ready for two pocket-sized 3-inch scale action figures based on G.I. Joe: A Real American Hero! Each figure features approximately 6 points of...

$16.99

G.I. Joe Snake Eyes Movie 6-Inch Snake Eyes 2 Action Figure, Not Mint

Item #: NMHSF0141

PACKAGING NOT GUARANTEED TO BE IN MINT CONDITION. NOT MINT ITEMS MAY SELL OUT AT ANY TIME. ORDERS MAY NOT BE FILLED. Get ready to slice and dice with...

In Stock
$8.99

G.I. Joe Ultimates Zartan 7-Inch Action Figure

Item #: SUP82666

He's a master of disguise and infiltration! This 7-inch scale G.I. Joe ULTIMATES! figure of Zartan features skin that changes to purple when exposed...

$55.00
New Pre-Orders Feb 01

G.I. Joe Ultimates Lady Jaye (DIC Teal) 7-Inch Action Figure

Item #: SUP87693

A master of disguise and infiltration, Lady Jaye is G.I. Joe's most effective gatherer of sensitive information related to Cobra's various, nefarious...

$55.00

G.I. Joe Ultimates Gung-Ho 7-Inch Action Figure

Item #: SUP82664

Fearless, brave, and strong, Gung-Ho is everything you need on the front lines against Cobra! This 7-inch scale G.I. Joe ULTIMATES! figure of Gung-Ho...

$55.00

G.I. Joe Classified Series Vipers and Officer Troop Builder Pack 6-Inch Action Figures

Item #: HSF4559

These figures feature a classic design updated to bring the Cobra Officer and foot soldiers into the modern era, plus accessories inspired by theses...

In Stock
$89.99
Free USA Shipping with Code

G.I. Joe Classified Series Steel Corps Troopers 6-Inch Action Figure 2-Pack

Item #: HSF7730

Drawing enlistees with varying traits, abilities and personalities, Steel Corps Troopers are the backbone of the G.I. Joe team helping it rid the...

In Stock
$54.99

G.I. Joe Classified Series 6-Inch Action Figures Wave 8 Set of 3

Item #: HSE8346HH

Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action figures bring G.I. Joe and Cobra teams to life with a ton of...

In Stock
$74.99
Hot Off The Truck Feb 07

G.I. Joe Classified Series 6-Inch Scrap-Iron & Anti-Armor Drone Action Figure

Item #: HSF7746

It is believed that Scrap-Iron is a product designer for Destro's armaments company, M.A.R.S. Industries. He carries out initial field testing on all...

In Stock
$44.99

G.I. Joe Retro Collection Duke vs. Cobra Commander 3 3/4-Inch Action Figures - Exclusive

Item #: HSF4926

Hard to find former exclusives! The original 1982 and 1983 figures redesigned with new paint and even more accessories! Retro packaging! Duke rockets...

In Stock
$41.99

Where Does the Name Come From?

The name comes from a term used to denote the United States soldier. In turn, that term was derived from the more general word "G.I." that was short for "Government Issue" or "General Issue," and before that, "galvanized iron." As the years went by, but long before G.I. Joe collectibles came into being and became so popular, the term came into widespread use and gradually replaced "Doughboy" that was used in World War I. Then, in 1945, American General Dwight D. Eisenhower stated that "the truly heroic figure of this war [is] G. I. Joe and his counterpart in the air, the navy, and the Merchant Marine of every one of the United Nations."

The Evolution of a Hero

G.I. Joe dolls and figures didn't appear in their present form overnight. In fact, the original 12-inch tall line was introduced in February 1964. This line was licensed to British toy manufacturer Palitoy and was known as "Action Man." Things really got exciting when Hasbro relaunched the line in 1982, in 3 3/4-inch scale and including playsets, vehicles, and the detailed backstory that led to G.I. Joe Cobra action figures and the struggles by Joe to save the world from takeover by these evil baddies. While the line evolved into the uber-popular Real American Hero series, Action Man also changed and was renamed "Action Force." So, now you can get your good guys and the G.I. Joe Cobra toys to oppose them and do battle to your heart's content!

They're Not Superheroes, but…

There are many different incarnations of this highly demanded and highly respected line of collectible playthings, with different characters possessing different accessories, skills, and expertise in areas such as weapons, explosives, and martial arts - such as ninja Snake Eyes as seen in the 2021 movie. This leads to endless hours of fun for kids and grownups, be it with a vehicle, a playset, or an action figure. G.I. Joe truly does offer something for everyone!

The Latest and Greatest Are Right Here!

Entertainment Earth is committed to bringing you all the newest and hottest items from this amazing franchise, so as you scour the Internet searching for what you want, make this page your first stop. If you're looking for new or vintage G.I. Joe, you'll probably find exactly what you seek here, but even if you don't, you're sure to discover plenty of marvelous merchandise to fill your needs.

In 2003, G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, so we're sure you'll enjoy welcoming him into your home, your toy box, and your collection too.
Entertainment Earth, LLC. markets and sells products, including children's products, for purchase by adults 18 years and over. If any product you are ordering is intended for a child please assume all of the following warnings may apply to that product:
WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Entertainment Earth, LLC. markets and sells products in California. Some items may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
WARNING: PROP 65 WARNING-Cancer and Reproductive Harm - www.P65Warnings.ca.gov.
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