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GIJoe

Take Home a Real American Hero!


G.I. Joe is a line of action figures produced and owned by the Hasbro toy company, but the line has greatly expanded to include comics, book and record sets, movies,
television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse? But did you know this: The launch and development of Hasbro G.I. Joe action figures actually resulted in the coining and general use of the now-common term "action figure"! Plus, Joe's appeal to both children and adults has made it nothing less than an icon among toys. So, if you made your way to this page looking for new G.I. Joe toys, you're not alone and you've come to the right place! You might find randomly selected blind-boxed key chains and mini-figures, vinyl figures (including those adorable Pop!s), roleplay items, computer accessories such as flash drives, T-shirts, pins, and a whole lot more. Have you ever wondered where the G. I. Joe ninja called Snake Eyes came from? Watch his 2021 film and buy his action figures, statues, Pop! Vinyl figures, and more right here. You ask if we have G.I. Joe for sale? Yes, sir! Just look at all this marvelous gear!
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New Pre-Orders Jul 31
Item #: HSF0756AA

G.I. Joe Snake Eyes Movie Roleplay Wave 1 Set of 2: Kids ages 5 and up can imagine the exciting ninja-battling action and excitement of the G.I. Joe... Read more

Coming in August 2021
$32.99
Hot Off The Truck Jul 27
Item #: HSE8346E

G.I. Joe Classified Series 6-Inch Action Figures Wave 4 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

In Stock
$119.99
Free USA Shipping
New Pre-Orders Jul 23
Item #: DC620639

Threezero X Hasbro G.I. Joe Camo Storm Shadow 1:6 Scale Action Figure – Previews Exclusive: This exciting Threezero X Hasbro G.I. Joe Camo Storm... Read more

Coming in March 2022
$189.99
Free USA Shipping
Item #: HSF0759

G.I. Joe Classified Series Snake Eyes and Timber: Alpha Commandos 6-Inch Action Figures: Timberrrr! The G.I. Joe Classified Series evolves the... Read more

Coming in October 2021
$41.99
Item #: HSF5358

G.I. Joe Classified Series 6-Inch Duke Action Figure - Variant: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated Scarlett... Read more

Coming in August 2021
$22.99
New Pre-Orders Jul 26
Item #: HSF0126

G.I. Joe Origins Snake Eyes Special Missions Mask: With the Snake Eyes Special Missions Mask, kids ages 5 and up can imagine the exciting... Read more

Coming in August 2021
$19.99
Item #: HSF5359

G.I. Joe Classified Series 6-Inch Scarlett Action Figure - Variant: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in August 2021
$22.99
New Pre-Orders Jul 15
Item #: SUP81726

G.I. Joe Ultimates Cobra Commander 7-Inch Action Figure: Every good story needs a villain, and Cobra Commander is the kind of egomaniacal archvillain... Read more

Coming in July 2022
$54.99
Item #: HSE8346F

G.I. Joe Classified Series 6-Inch Action Figures Wave 6 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in October 2021
$119.99
Free USA Shipping
Item #: HSE8860

G.I. Joe Classified Series 6-Inch Profit Director Destro Action Figure - Exclusive: He's got money to burn! This 6-inch Profit Director Destro figure... Read more

In Stock
$24.99
New Pre-Orders Jul 15
Item #: SUP81727

G.I. Joe Ultimates Cobra B.A.T. 7-Inch Action Figure: They may lack the over-the-top dramatic flourishes exuded by many of Cobra's notable... Read more

Coming in July 2022
$54.99
New Pre-Orders Jul 15
Item #: SUP81724

G.I. Joe Ultimates Snake Eyes 7-Inch Action Figure with Timber: ***[CLASSIFIED]*** Snake Eyes may not be able to speak, but his G.I. Joe ULTIMATES!... Read more

Coming in July 2022
$54.99
Hot Off The Truck Jul 27
Item #: DS104679

G.I. Joe Snake Eyes Movie Gloves: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Gloves. Will you support team Joe or the... Read more

In Stock
$14.99
New Pre-Orders Jul 15
Item #: SUP81725

G.I. Joe Ultimates Duke 7-Inch Action Figure: G.I. Joe's Field Commander, Sergeant Conrad S. Hauser - better known as Duke - knows multiple... Read more

Coming in July 2022
$54.99
Item #: DS112449

G.I. Joe Snake Eyes Movie Shadow Sword: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Shadow Sword. The sword measures... Read more

Restocking Soon!
$15.99
New Pre-Orders Jul 15
Item #: JD32913

G.I. Joe Nano MetalFigs Mini-Figure 18-Pack: Add to your collection of iconic American hero series with the G.I. Joe nano figures! This 18-pack comes... Read more

Coming in August 2021
$24.99
Hot Off The Truck Jul 22
Item #: HSE8348

G.I. Joe Origins Ninja Strike Snake Eyes 12-Inch Action Figure: With the Ninja Strike Snake Eyes figure from Hasbro, kids ages 4 and up can imagine... Read more

In Stock
$19.99
Item #: HSF0116B

G.I. Joe Snake Eyes Movie 6-Inch Action Figures Wave 2 Case: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$87.99
Free USA Shipping
Item #: HSF0116A

G.I. Joe Snake Eyes Movie 6-Inch Action Figures Wave 1 Case: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$79.99
Free USA Shipping
Item #: HSE8490

G.I. Joe Classified Series 6-Inch Snake Eyes Action Figure: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated GI Joe... Read more

Coming in September 2021
$22.99
Item #: HSE8346E1

G.I. Joe Classified Series 6-Inch Action Figures Wave 4 Revision 1 Case of 6: Yo Joe! A Real American Hero returns for the 21st century!... Read more

Coming in August 2021
$137.99
Free USA Shipping
Item #: DC84239

G.I. Joe Gallery Snake Eyes Statue: G.I. Joe's silent ninja, Snake Eyes, leaps from a snowy ledge in this plastic statue diorama! Flanked by his wolf... Read more

Coming in January 2022
$44.99
Item #: HSF2718

G.I. Joe Classified Series 6-Inch Cobra Infantry Action Figure: This GI Joe Cobra Infantry Action Figure comes ready for action, with multiple points... Read more

Coming in August 2021
$22.99
Item #: DS19198

G.I. Joe Movie Snake Eyes Sword: Relive the G.I. Joe Real American Hero with the G.I. Joe Movie Snake Eyes Sword. The sword measures about 31-inches... Read more

Restocking Soon!
$11.99
New Pre-Orders Jul 31
Item #: HSE8488

G.I. Joe Origins Snake Eyes 12-Inch Action Figure: Kids and collectors can imagine unsheathing their katanas and ninja-kicking into action and... Read more

Coming in September 2021
$11.99
Item #: HSE8515

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Snake Eyes Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

Coming in November 2021
$22.99
Item #: HSE8983

G.I. Joe Classified Series 6-Inch Red Ninja Action Figure: This GI Joe 6-Inch Red Ninja figure comes ready for action, with multiple points of... Read more

Coming in November 2021
$22.99
New Pre-Orders Jul 31
Item #: HSE8489

G.I. Joe Origins Snake Eyes Storm Shadow 12-Inch Action Figure: The youngest member of the Arashikage family, Storm Shadow (AKA Tommy Arashikage) has... Read more

Coming in September 2021
$11.99
Item #: TH3Z0215

G.I. Joe Snake Eyes 1:6 Scale Action Figure: The ever-popular Snake Eyes! Designed by Threezero, based on Hasbro's retro G.I. Joe character. Snake... Read more

Coming in August 2021
$148.99
Free USA Shipping
Item #: HSE8496

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Storm Shadow Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

Coming in September 2021
$22.99
Hot Off The Truck Jul 23
Item #: DC41779

G.I. Joe Serpentor 1:8 Scale Statue: Go Joe and collect this cool 1:8 scale statue of Serpentor. Serpentor is dressed in his green and gold outfit... Read more

In Stock
$50.00
Free USA Shipping
Item #: NMFU50911

GI Joe Zartan Pop! Vinyl Figure, Not Mint: PACKAGING NOT GUARANTEED TO BE IN MINT CONDITION. NOT MINT ITEMS MAY SELL OUT AT ANY TIME. ORDERS MAY NOT... Read more

In Stock
Outlet Deal: $7.50 $8.24
Item #: HSF0110

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Baroness Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

Coming in October 2021
$22.99
Hot Off The Truck Jul 13
Item #: BEE44279

G.I. Joe Storm Shadow 16 oz. Geeki Tikis Mug: Raise a glass in style! This creative and colorful drinkware combines G.I. Joe with the unique... Read more

In Stock
$24.99
Item #: HSE8497

G.I. Joe Classified Series 6-Inch Cobra Commander Action Figure: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated Cobra... Read more

In Stock
$20.99
Item #: MZ76390

G.I. Joe Destro One:12 Collective Action Figure: Looking for action? Enter Destro, the weapons supplier to COBRA and leader of M.A.R.S. joins the... Read more

Coming in February 2022
$100.00
Free USA Shipping
Item #: HSF0138

G.I. Joe Snake Eyes Movie 6-Inch Snake Eyes Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$10.99
Item #: HSF0111

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Scarlett Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

Coming in October 2021
$22.99
Item #: HSF0967

G.I. Joe Classified Series 6-Inch Zartan Action Figure: This GI Joe Classified Zartan figure comes ready for action, with multiple points of... Read more

Coming in January 2022
$22.99
Item #: HSF0999

G.I. Joe Snake Eyes Movie 6-Inch Night Creeper Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$10.99
Item #: FU55785

G.I. Joe Version 1 Snake Eyes Pop! Vinyl Figure: This G.I. Joe Version 1 Snake Eyes Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes... Read more

Coming in August 2021
$10.99
Item #: HSF1001

G.I. Joe Snake Eyes Movie 6-Inch Red Ninja Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$10.99
Hot Off The Truck Jul 28
Item #: DC730976

G.I. Joe Storm Shadow Retro Mouse Pad: Icon Heroes presents the G.I. Joe Storm Shadow Retro Mouse Pad! Based on the retro action figure card back... Read more

In Stock
$14.99
Item #: HSF0965

G.I. Joe Classified Series 6-Inch Lady Jaye Action Figure: This G.I. Joe Classified Series 6-Inch Lady Jaye Action Figure comes ready for action,... Read more

Coming in August 2021
$22.99
Item #: HSF0112

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Akiko Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

Coming in August 2021
$22.99
Item #: HSF5360

G.I. Joe Classified Series 6-Inch Roadblock Action Figure - Variant: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in August 2021
$22.99
Item #: JD32773

Hollywood Rides G.I. Joe V.A.M.P.MK-II Jeep Offroad 1:14 Scale RC Vehicle: Every Joe needs a Jeep. A Hero is here to save the day! With this G.I. Joe... Read more

Coming in October 2021
$49.99
Item #: HSF0966

G.I. Joe Classified Series 6-Inch Flint Action Figure: This G.I. Joe Classified Series 6-Inch Cobra Infantry Action Figure comes ready for action,... Read more

Coming in August 2021
$20.99
Item #: DC84409

G.I. Joe Legends in 3D Storm Shadow 1:2 Scale Bust: Because honor demanded it. This is the first-ever G.I. Joe Legends in 3D bust! Storm Shadow,... Read more

Coming in October 2021
$179.99
Free USA Shipping
Item #: DC84388

G.I. Joe Gallery Profit Director Destro Statue - Diamond Select Showcase Previews Exclusive: Profits are up, and MARS CEO Destro has an updated look!... Read more

Coming in September 2021
$44.99
Item #: FU55786

G.I. Joe Version 2 Storm Shadow Pop! Vinyl Figure: This G.I. Joe Version 2 Storm Shadow Pop! Vinyl Figure measures approximately 3 3/4-inches tall.... Read more

Coming in August 2021
$10.99
Item #: HSF0139

G.I. Joe Snake Eyes Movie 6-Inch Storm Shadow Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Coming in August 2021
$10.99
New Pre-Orders Jul 15
Item #: SUP81365

G.I. Joe Cobra Commander 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Commander 3 3/4-Inch ReAction Figure.... Read more

Coming in September 2021
$17.99
Item #: TH3Z0216

G.I. Joe Storm Shadow 1:6 Scale Action Figure: Spectacular 12-inch tall Storm Shadow action figure! Features 22 points of articulation, realistic... Read more

Coming in September 2021
$148.99
Free USA Shipping
Item #: DC84390

G.I. Joe A Real American Hero Minimates Box Set - FCBD 2021 Previews Exclusive: Yo, Joe! Who fights for freedom wherever there's trouble? The G.I.... Read more

Coming in October 2021
$29.99
Item #: DC730344

G.I. Joe Snake Eyes Sword Letter Opener: Icon Heroes presents the G.I. Joe Snake Eyes Sword Letter Opener! Based on Hasbro's G.I. Joe Snake Eyes... Read more

Coming in January 2022
$29.99
Item #: HSF0140

G.I. Joe Snake Eyes Movie 6-Inch Baroness Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures! Each... Read more

Coming in August 2021
$10.99
Item #: FU55783

G.I. Joe Scarlett Pop! Vinyl Figure: This G.I. Joe Scarlett Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes package in a window... Read more

Coming in August 2021
$10.99
Item #: DCL164223

G.I. Joe x TOA Heavy Industries Storm Shadow 1:6 Scale Action Figure: Uh-oh, here comes Storm Shadow! In his white ninja garb that symbolizes death,... Read more

In Stock
$249.99
Free USA Shipping
Item #: FU55784

G.I. Joe The Baroness Pop! Vinyl Figure: This G.I. Joe The Baroness Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes package in a... Read more

Coming in August 2021
$10.99

Where Does the Name Come From?

The name comes from a term used to denote the United States soldier. In turn, that term was derived from the more general word "G.I." that was short for "Government Issue" or "General Issue," and before that, "galvanized iron." As the years went by, but long before G.I. Joe collectibles came into being and became so popular, the term came into widespread use and gradually replaced "Doughboy" that was used in World War I. Then, in 1945, American General Dwight D. Eisenhower stated that "the truly heroic figure of this war [is] G. I. Joe and his counterpart in the air, the navy, and the Merchant Marine of every one of the United Nations."

The Evolution of a Hero

G.I. Joe dolls and figures didn't appear in their present form overnight. In fact, the original 12-inch tall line was introduced in February 1964. This line was licensed to British toy manufacturer Palitoy and was known as "Action Man." Things really got exciting when Hasbro relaunched the line in 1982, in 3 3/4-inch scale and including playsets, vehicles, and the detailed backstory that led to G.I. Joe Cobra action figures and the struggles by Joe to save the world from takeover by these evil baddies. While the line evolved into the uber-popular Real American Hero series, Action Man also changed and was renamed "Action Force." So, now you can get your good guys and the G.I. Joe Cobra toys to oppose them and do battle to your heart's content!

They're Not Superheroes, but…

There are many different incarnations of this highly demanded and highly respected line of collectible playthings, with different characters possessing different accessories, skills, and expertise in areas such as weapons, explosives, and martial arts - such as ninja Snake Eyes as seen in the 2021 movie. This leads to endless hours of fun for kids and grownups, be it with a vehicle, a playset, or an action figure. G.I. Joe truly does offer something for everyone!

The Latest and Greatest Are Right Here!

Entertainment Earth is committed to bringing you all the newest and hottest items from this amazing franchise, so as you scour the Internet searching for what you want, make this page your first stop. If you're looking for new or vintage G.I. Joe, you'll probably find exactly what you seek here, but even if you don't, you're sure to discover plenty of marvelous merchandise to fill your needs.

In 2003, G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, so we're sure you'll enjoy welcoming him into your home, your toy box, and your collection too.
Entertainment Earth, Inc. markets and sells products, including children's products, for purchase by adults 18 years and over. If any product you are ordering is intended for a child please assume all of the following warnings may apply to that product:
WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Entertainment Earth, Inc. markets and sells products in California. Some items may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
WARNING: PROP 65 WARNING-Cancer and Reproductive Harm - www.P65Warnings.ca.gov.
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