General Mills - Making Food That People Love

Remember your breakfast buddies Count Chocula, Franken Berry, Boo Berry, Frute Brute, and Fruity Yummy Mummy? Well, you just might meet them again in the merchandise on this General Mills page! They're the mascots for the company’s "monster cereals" line that includes chocolate-flavored Count Chocula, strawberry-flavored Franken Berry, blueberry Boo Berry, and the discontinued Fruit Brute and Fruity Yummy Mummy. But that isn't all this multi-billion corporation markets, not by a longshot. You probably know them through such iconic brands as Pillsbury, Gold Medal flour, Betty Crocker, Nature's Valley, Annie's Homegrown, Yoplait, Colombo, Totino's, Old El Paso, Häagen-Dazs, Cheerios, Cocoa Puffs, Lucky Charms, and Trix. Established in 1866 on the riverbanks of the Mississippi at St. Anthony Falls, Minnesota, General Mills has certainly come a long way. The company had its challenges and adapted and evolved over the years, but through it all, food has been the constant. For 150 years and counting, the people at General Mills have focused their passion on making food that people love.