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Take Home a Real American Hero - G.I. Joe!


G.I. Joe is a line of action figures produced and owned by the Hasbro toy company, but the line has greatly expanded to include comics, book and record sets, movies,
television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse? But did you know this: The launch and development of Hasbro G.I. Joe action figures actually resulted in the coining and general use of the now-common term "action figure"! Plus, Joe's appeal to both children and adults has made it nothing less than an icon among toys. So, if you made your way to this page looking for new G.I. Joe toys, you're not alone and you've come to the right place! You might find randomly selected blind-boxed key chains and mini-figures, vinyl figures (including those adorable Pop!s), roleplay items, computer accessories such as flash drives, T-shirts, pins, and a whole lot more. Have you ever wondered where the G. I. Joe ninja called Snake Eyes came from? Watch his 2021 film and buy his action figures, statues, Pop! Vinyl figures, and more right here. You ask if we have G.I. Joe for sale? Yes, sir! Just look at all this marvelous gear!
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G.I. Joe

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New Pre-Orders Jun 20
Item #: HSF2728

G.I. Joe Retro 3 3/4-Inch Cobra Officer Action Figure: Build your armies with this retro 3 3/4-inch scale Cobra Officer! With the Retro Collection,... Read more

Coming in August 2022
$14.99
New Pre-Orders Jun 20
Item #: HSF2726

G.I. Joe Retro 3 3/4-Inch Cobra Trooper Action Figure: Build your armies with this retro 3 3/4-inch scale Cobra Trooper! With the Retro Collection,... Read more

Coming in August 2022
$14.99
New Pre-Orders Jun 08
Item #: HSF3985

Transformers Collaborative G.I. Joe Mash-Up Bumblebee A.W.E. Striker & Lonzo Stalker Wilkinson Figure: Worlds collide in this Transformers-G.I. Joe... Read more

Coming in February 2023
$68.99
Free USA Shipping with Code
New Pre-Orders Jun 08
Item #: HSF4321

G.I. Joe Classified Series Snake Eyes and Timber 6-Inch Action Figures: The Snake Eyes and Timber figures come ready for action, with multiple points... Read more

Coming in January 2023
$44.99
Free USA Shipping with Code
New Pre-Orders Jun 07
Item #: HSF0136

G.I. Joe Retro Collection A.W.E. Striker Vehicle: Crankcase is a former racecar driver who's at his best when the speedometer is redlined - and he's... Read more

Coming in July 2022
$24.99
Item #: HSF0762

G.I. Joe Classified Series Special Missions: Cobra Island Breaker with RAM Cycle 6-Inch Action Figure and Vehicle: Alvin "Breaker" Kinney has... Read more

Coming in July 2022
$41.99
Free USA Shipping with Code
Item #: HSF0117

G.I. Joe Classified Series Special Missions: Cobra Island Baroness with C.O.I.L. 6-Inch Figure and Vehicle: This Baroness figure comes ready for... Read more

Coming in July 2022
$39.99
Free USA Shipping with Code
Item #: HSF0149

G.I. Joe Classified Series Special Missions: Cobra Island Wayne Beach Head Sneeden 6-Inch Action Figure - Exclusive: This Beach Head figure comes... Read more

Coming in July 2022
$24.99
Item #: HSF2791

G.I. Joe Classified Series Special Missions: Cobra Island Gabriel Barbecue Kelly 6-Inch Action Figure - Exclusive: This Gabriel "Barbecue" Kelly... Read more

Coming in July 2022
$24.99
Item #: HSF0147

G.I. Joe Classified Series Special Missions: Cobra Island Roadblock 6-Inch Action Figure - Exclusive: This Roadblock figure comes ready for action,... Read more

Coming in July 2022
$24.99
Item #: HSE8857B

G.I. Joe Retro 3 3/4-Inch Action Figures Wave 2 Case of 6: It's a blast from the past with the G.I. Joe Retro 3 3//3-Inch Action Figures! These 3... Read more

Coming in July 2022
$99.99
Free USA Shipping with Code
Item #: HSE8857AA

G.I. Joe Retro 3 3/4-Inch Action Figures Wave 1 Set of 2: It's a blast from the past with the G.I. Joe Retro 3 3//3-Inch Action Figures! These 3... Read more

Coming in July 2022
$33.99
Item #: HSE8857A

G.I. Joe Retro 3 3/4-Inch Action Figures Wave 1 Case of 6: It's a blast from the past with the G.I. Joe Retro 3 3//3-Inch Action Figures! These 3... Read more

Coming in July 2022
$99.99
Free USA Shipping with Code
Item #: HSF5359

G.I. Joe Classified Series 6-Inch Scarlett Action Figure - Variant: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in September 2022
$24.99
Item #: HSF0967

G.I. Joe Classified Series 6-Inch Zartan Action Figure: This GI Joe Classified Zartan figure comes ready for action, with multiple points of... Read more

Pre-Sold Out: Coming in September 2022
$24.99
Item #: HSF4027

G.I. Joe Classified Series 6-Inch Crimson Guard Action Figure: This G.I. Joe Classified Series 6-Inch Crimson Guard Action Figure features a classic... Read more

Coming in March 2023
$24.99
Item #: HSE8346K

G.I. Joe Classified Series 6-Inch Action Figures Wave 10 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in March 2023
$149.99
Free USA Shipping with Code
Item #: HSF4026

G.I. Joe Classified Series 6-Inch Zarana Action Figure: This G.I. Joe Classified Series 6-Inch Zarana Action Figure features a classic design updated... Read more

Coming in March 2023
$24.99
Item #: HSE8346KK

G.I. Joe Classified Series 6-Inch Action Figures Wave 10 Set of 3: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in March 2023
$74.99
Free USA Shipping with Code
Item #: HSF4028

G.I. Joe Classified Series 6-Inch Dusty Action Figure: This G.I. Joe Classified Series 6-Inch Dusty Action Figure comes ready for action, with... Read more

Coming in March 2023
$24.99
Item #: HSE8346JJ

G.I. Joe Classified Series 6-Inch Action Figures Wave 9 Set of 3: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action... Read more

Coming in May 2023
$74.99
Free USA Shipping with Code
Item #: HSF3983

Transformers Collaborative G.I. Joe Mash-Up Megatron H.I.S.S. Tank with Cobra Baroness Figure: Worlds collide in this Transformers-G.I. Joe mash-up... Read more

Coming in January 2023
$89.99
Free USA Shipping with Code
Item #: HSF4559

G.I. Joe Classified Series Vipers and Officer Troop Builder Pack 6-Inch Action Figures: These figures feature a classic design updated to bring the... Read more

Coming in March 2023
$89.99
Free USA Shipping with Code
Item #: HSF4025

G.I. Joe Classified Series 6-Inch Xamot Paoli Action Figure: This G.I. Joe Classified Series 6-Inch Xamot Paoli Action Figure figure comes ready for... Read more

Coming in May 2023
$24.99
Item #: HSF4022

G.I. Joe Classified Series 6-Inch Tomax Paoli Action Figure: This G.I. Joe Classified Series 6-Inch Tomax Action Figure figure comes ready for... Read more

Coming in May 2023
$24.99
Item #: HSE8346J

G.I. Joe Classified Series 6-Inch Action Figures Wave 9 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in May 2023
$149.99
Free USA Shipping with Code
Item #: HSF4024

G.I. Joe Classified Series 6-Inch Sgt. Stalker Action Figure: This G.I. Joe Classified Series Lonzo "Stalker" Wilkinson Action Figure comes ready for... Read more

Coming in May 2023
$24.99
Item #: HSF2231

G.I. Joe Classified Series 6-Inch Cobra B.A.T. Action Figure: Build your armies! This Cobra B.A.T. figure comes ready for action, with multiple... Read more

Coming in July 2022
$24.99
Item #: HSF2719

G.I. Joe Classified Series 6-Inch Cobra Alley Viper Action Figure: Build your armies! This Cobra Alley Viper figure comes ready for action, with... Read more

Coming in July 2022
$24.99
Item #: HSE8346G

G.I. Joe Classified Series 6-Inch Action Figures Wave 7 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Restocking Soon!
$137.99
Free USA Shipping with Code
Item #: HSE8346EE

G.I. Joe Classified Series 6-Inch Action Figures Wave 4 Set of 3: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action... Read more

Restocking Soon!
$68.99
Free USA Shipping with Code
Item #: HSF4021

G.I. Joe Classified Series 6-Inch Cobra Officer Action Figure: Build your armies! This Cobra Officer figure comes ready for action, with multiple... Read more

Coming in December 2022
$22.99
Item #: HSE8346HH

G.I. Joe Classified Series 6-Inch Action Figures Wave 8 Set: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action... Read more

Coming in July 2022
$68.99
Free USA Shipping with Code
Item #: HSF4320

G.I. Joe Classified Series Croc Master and Alligator 6-Inch Action Figures: These Croc Master & Fiona figures come ready for action, with multiple... Read more

Coming in September 2022
$41.99
Free USA Shipping with Code
Item #: HSF4019

G.I. Joe Classified Series 6-Inch Storm Shadow Action Figure: This G.I. Joe Classified Series 6-Inch Storm Shadow Action Figure figure comes ready... Read more

Coming in September 2022
$22.99
Item #: HSF4020

G.I. Joe Classified Series 6-Inch Spirit Iron-Knife Action Figure: This G.I. Joe Classified Series 6-Inch Spirit Iron-Knife Action Figure comes ready... Read more

Coming in September 2022
$22.99
Item #: HSE8346H

G.I. Joe Classified Series 6-Inch Action Figures Wave 8 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in July 2022
$137.99
Free USA Shipping with Code
Item #: HSE8352

G.I. Joe Snake Eyes Movie Morning Light Electronic Sword: Featuring exciting electronic sound effects and a light-up blade inspired by the Snake... Read more

In Stock
$22.99
Item #: HSE8345AA

G.I. Joe Snake Eyes Movie 12-Inch Action Figures Wave 1 Set: From the big movie! Titan Hero Series 12-Inch Action Figures bring big action with... Read more

In Stock
$23.99
Item #: HSE8489

G.I. Joe Origins Snake Eyes Storm Shadow 12-Inch Action Figure: The youngest member of the Arashikage family, Storm Shadow (AKA Tommy Arashikage) has... Read more

In Stock
$11.99
Item #: HSF0756AA

G.I. Joe Snake Eyes Movie Roleplay Wave 1 Set of 2: Kids ages 5 and up can imagine the exciting ninja-battling action and excitement of the G.I. Joe... Read more

In Stock
$33.99
Item #: HSF0126

G.I. Joe Origins Snake Eyes Special Missions Mask: With the Snake Eyes Special Missions Mask, kids ages 5 and up can imagine the exciting... Read more

In Stock
$22.99
Item #: HSE8348

G.I. Joe Origins Ninja Strike Snake Eyes 12-Inch Action Figure: With the Ninja Strike Snake Eyes figure from Hasbro, kids ages 4 and up can imagine... Read more

In Stock
Outlet Deal: $12.41 $22.99
Item #: HSF0116A

G.I. Joe Snake Eyes Movie 6-Inch Action Figures Wave 1 Case of 8: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action... Read more

In Stock
$95.99
Free USA Shipping with Code
Hot Off The Truck Jun 15
Item #: HSF0145

G.I. Joe Snake Eyes Movie Core Ninja Snake Eyes Vehicle: Send your 6-inch action figures into battle with the G.I. Joe Snake Eyes Movie Core Ninja... Read more

In Stock
$24.99
Item #: HSF0146

G.I. Joe Snake Eyes Movie Core Ninja Storm Shadow Vehicle: Send your 6-inch action figures into battle with the G.I. Joe Snake Eyes Movie Core Ninja... Read more

In Stock
$24.99
Item #: HSF0135AA

G.I. Joe Snake Eyes Movie Core Ninja Vehicles Wave 1 Set: Send your 6-inch action figures into battle with the G.I. Joe Snake Eyes Movie Core Ninja... Read more

In Stock
$49.99
Free USA Shipping with Code
Item #: HSF0116B

G.I. Joe Snake Eyes Movie 6-Inch Action Figures Wave 2 Case of 8: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action... Read more

Restocking Soon!
$95.99
Free USA Shipping with Code
Item #: HSF0139

G.I. Joe Snake Eyes Movie 6-Inch Storm Shadow Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Sold Out
$11.99
Item #: HSF0140

G.I. Joe Snake Eyes Movie 6-Inch Baroness Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures! Each... Read more

Sold Out
$11.99
Item #: HSF0138

G.I. Joe Snake Eyes Movie 6-Inch Snake Eyes Action Figure: Get ready to slice and dice with G.I. Joe Snake Eyes Movie Ninja 6-Inch Action Figures!... Read more

Sold Out
$11.99
Item #: HSF0759

G.I. Joe Classified Series Snake Eyes and Timber: Alpha Commandos 6-Inch Action Figures: Timberrrr! The G.I. Joe Classified Series evolves the... Read more

In Stock
$44.99
Free USA Shipping with Code
Item #: HSE8496

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Storm Shadow Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

In Stock
Outlet Deal: $7.65 $22.99
Item #: HSE8346C

G.I. Joe Classified Series 6-Inch Action Figures Wave 5 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

In Stock
Outlet Deal: $117.29 $137.99
Free USA Shipping with Code
Item #: HSE8515

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Snake Eyes Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

In Stock
Outlet Deal: $17.60 $22.99
Item #: HSF0111

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Scarlett Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

In Stock
Outlet Deal: $17.60 $22.99
Item #: HSE8346F

G.I. Joe Classified Series 6-Inch Action Figures Wave 6 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

In Stock
Outlet Deal: $117.00 $137.99
Free USA Shipping with Code
Item #: HSF0112

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Akiko Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

In Stock
Outlet Deal: $17.60 $22.99
Item #: HSF0110

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Baroness Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

In Stock
$22.99
Item #: HSE8346E1

G.I. Joe Classified Series 6-Inch Action Figures Wave 4 Revision 1 Case of 6: Yo Joe! A Real American Hero returns for the 21st century!... Read more

Coming in July 2022
$137.99
Free USA Shipping with Code

Where Does the Name Come From?

The name comes from a term used to denote the United States soldier. In turn, that term was derived from the more general word "G.I." that was short for "Government Issue" or "General Issue," and before that, "galvanized iron." As the years went by, but long before G.I. Joe collectibles came into being and became so popular, the term came into widespread use and gradually replaced "Doughboy" that was used in World War I. Then, in 1945, American General Dwight D. Eisenhower stated that "the truly heroic figure of this war [is] G. I. Joe and his counterpart in the air, the navy, and the Merchant Marine of every one of the United Nations."

The Evolution of a Hero

G.I. Joe dolls and figures didn't appear in their present form overnight. In fact, the original 12-inch tall line was introduced in February 1964. This line was licensed to British toy manufacturer Palitoy and was known as "Action Man." Things really got exciting when Hasbro relaunched the line in 1982, in 3 3/4-inch scale and including playsets, vehicles, and the detailed backstory that led to G.I. Joe Cobra action figures and the struggles by Joe to save the world from takeover by these evil baddies. While the line evolved into the uber-popular Real American Hero series, Action Man also changed and was renamed "Action Force." So, now you can get your good guys and the G.I. Joe Cobra toys to oppose them and do battle to your heart's content!

They're Not Superheroes, but…

There are many different incarnations of this highly demanded and highly respected line of collectible playthings, with different characters possessing different accessories, skills, and expertise in areas such as weapons, explosives, and martial arts - such as ninja Snake Eyes as seen in the 2021 movie. This leads to endless hours of fun for kids and grownups, be it with a vehicle, a playset, or an action figure. G.I. Joe truly does offer something for everyone!

The Latest and Greatest Are Right Here!

Entertainment Earth is committed to bringing you all the newest and hottest items from this amazing franchise, so as you scour the Internet searching for what you want, make this page your first stop. If you're looking for new or vintage G.I. Joe, you'll probably find exactly what you seek here, but even if you don't, you're sure to discover plenty of marvelous merchandise to fill your needs.

In 2003, G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, so we're sure you'll enjoy welcoming him into your home, your toy box, and your collection too.
Entertainment Earth, Inc. markets and sells products, including children's products, for purchase by adults 18 years and over. If any product you are ordering is intended for a child please assume all of the following warnings may apply to that product:
WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Entertainment Earth, Inc. markets and sells products in California. Some items may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
WARNING: PROP 65 WARNING-Cancer and Reproductive Harm - www.P65Warnings.ca.gov.
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