Optimus Prime

I Am Optimus Prime, and These Are My Toys!

Not every character we run across in movies, TV shows, comic books, etc. is honorable and of strong moral character and exhibits excellent leadership and sound decision-making skills - not
by a long shot - but you know this guy is and does! Born in the extremely popular Transformers franchise from Hasbro, Optimus Prime with his lofty goals and unwavering integrity has grown into a bona fide worldwide pop-culture icon and been featured in innumerable forms of media. And you can also find this "good guy" in a variety of play-worthy items and collectibles beyond the transforming robot-to-semi-truck form you're so familiar with. In addition to Generation 1 (G1, for short) figures, for example, you can lay your hands on mini-figures, model kits, die-cast metal vehicles, wall murals, and more. Don't believe us? Then treat yourself to something special by looking below!
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optimus prime

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New Pre-Orders Sep 18

Transformers Optimus Prime Pop! Vinyl Figure

Item #: FU50965

This Transformers Optimus Prime Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes packaged in a window display box. Read more

Coming in January 2021

$10.99

New Pre-Orders Sep 08

Transformers Generations Selects Shattered Glass Optimus Prime and Ratchet 2-Pack - Exclusive

Item #: HSF0859

Mirror, mirror, on the wall, who are the evilest Autobots of all? This Transformers Generations Selects Shattered Glass Optimus Prime and Ratchet... Read more

Coming in December 2020

$49.99

New Pre-Orders Sep 18

Transformers Optimus Prime Pocket Pop! Key Chain

Item #: FU52154

This Transformers Optimus Prime Pocket Pop! Key Chain measures approximately 1 1/2-inches tall. Comes packaged in a window display box. Read more

Coming in January 2021

$5.99

Transformers Generations War for Cybertron Earthrise Leader Optimus Prime Trailer

Item #: HSE7166

The War for Cybertron is on! Heroes and villains join the trip to Earth with Transformers Generations War for Cybertron Earthrise Leader Optimus... Read more

Coming in November 2020

$49.99

Hot Off The Truck Sep 17

Transformers Optimus Prime 3 3/4-Inch ReAction Figure

Item #: SUPRETRANOPT

Transform and roll out - toy does not actually transform! The Transformers Optimus Prime 3 3/4-Inch ReAction Figure and all of the first wave! These... Read more

In Stock

$17.99

Transformers Bumblebee Movie Optimus Prime Deluxe Scale Action Figure

Item #: TH3A19005

Optimus Prime - courageous leader of the Autobots! Deluxe Scale Action Figure stands 11 1/4-inches tall. Features screen-accurate detailing, 53... Read more

Coming in October 2020

$208.99

Free USA Shipping
Hot Off The Truck Sep 14

Transformers The Last Knight Optimus Prime Metals 4-Inch Die-Cast Metal Action Figure

Item #: JD99386

Transform your collection with Optimus Prime to the Metalfigs 4-inch lineup. Based on his appearance from Transformers: The Last Knight, this mighty... Read more

In Stock

$10.99

Transformers Rescue Bots Academy Rescan Optimus Prime Hot Rod

Item #: HSE8107

Imagine helping Optimus Prime save the day! As a mighty Hot Rod truck, Optimus Prime is ready to take to the streets and charge to the rescue! Kids... Read more

Coming in September 2020

$10.99

Transformers Cyberverse Warrior Optimus Prime

Item #: HSE7090

Convert Optimus Prime to activate his signature Matrix Mega Shot move. Fun attack move can be repeated through easy reactivation steps. 5 2/5-inch... Read more

Coming in September 2020

$15.99

Transformers Bumblebee Energon Igniters Power Plus Series Optimus Prime

Item #: HSE2093

Harness Energon Igniters tech and unleash the power within with this 5-inch-scale Energon Igniters Power Plus Series Optimus Prime figure. Each... Read more

In Stock

Outlet Deal:

$12.60

$13.99

Transformers War for Cybertron Trilogy Optimus Prime Deluxe Action Figure

Item #: TH3Z0202

Hasbro and Threezero are pleased to introduce the Autobot leader Optimus Prime as the initial release for the Transformers: War for Cybertron Trilogy... Read more

Coming in May 2021

$179.99

Free USA Shipping

Transformers Super Shogun Optimus Prime Jumbo Action Figure

Item #: SUP80985

Massive G1-accurate Optimus Prime figure has rolling wheels on his feet and 3 points of articulation! Launching spring-loaded "rocket firing" left... Read more

Coming in December 2020

$349.99

Free USA Shipping

Transformers G1 Optimus Prime Deluxe 4-Inch MetalFigs Figure with Light

Item #: JD31398

Transform your collection with Optimus Prime as he joins the MetalFigs lineup. Based on his appearance from Transformers G1, this mighty Autobot... Read more

Coming in October 2020

$12.99

Transformers Optimus Prime IDW Clear Version Furai Model Kit - Event Exclusive

Item #: BLFFLM51369

Introducing Transformers Optimus Prime IDW Clear Version Furai Model Kit - Event Exclusive. This version of the Optimus IDW comes in completely clear... Read more

Coming in September 2020

$63.99

Bumblebee Movie Premium Optimus Prime Action Figure

Item #: TH3Z0162

Optimus Prime, courageous leader of the Autobots! 19-inch tall action figure features over 140 points of articulation! Includes LED illuminated eyes... Read more

Coming in June 2021

$519.99

Free USA Shipping

Transformers Optimus Prime 9-Inch Statue

Item #: DC363827

Conquer your Transformers collection with the Optimus Prime 9-inch plastic statue from PCS Collectibles today! Read more

Coming in January 2021

$49.99

Transformers Mega Mighties Optimus Prime Action Figure

Item #: HSE6392

The Transformers Mega Mighties Optimus Prime Action Figure is big and tons of fun! This plastic figure has big detail and is ready to save the day... Read more

Coming in September 2020

$10.99

Transformers Cyberverse Ultimate Optimus Prime

Item #: HSE7112

When it comes to being an awesome leader, Transformers Cyberverse Ultimate Optimus Prime has everything covered. Wise and always knows what to do?... Read more

Coming in September 2020

$29.99

Transformers Optimus Prime Classic Peel and Stick Giant Wall Decals

Item #: RMK4232GM

Decorate walls with Classic Optimus Prime Peel and Stick Giant Wall Decals by RoomMates. Complete with 19 decals, this wall sticker set is a fun and... Read more

Coming in September 2020

$22.99

Transformers Age of Extinction Optimus Prime Wall Decal

Item #: RMK2527GM

Decorate any Transformers fan's space with this huge wall decal of Optimus Prime from Transformers: Age of Extinction ! Like all Roommates wall... Read more

Coming in September 2020

$23.99

Transformers Rescue Bots Academy Optimus Prime

Item #: HSE8104

Little heroes can enjoy twice the fun with 2 modes of play, converting this Optimus Prime action figure from a truck to a robot and back again. The... Read more

Restocking Soon!

$10.99

Transformers Optimus Prime G1 Ver. Furai Model Kit

Item #: BLFFLM51363

Generation 1 Optimus Prime joins the Furai Model from Flame Toys! The modernized G1 Optimus Prime has great articulation with over 40 moveable... Read more

Restocking Soon!

$39.99

Transformers Rescue Bots Optimus Prime Racing Trailer

Item #: HSB5584

The Transformers Rescue Bots Optimus Prime Racing Trailer has it all! Optimus is back and converts from robot to truck cab, and he can tow along a... Read more

Restocking Soon!

$34.99

Transformers G1 Hollywood Rides Optimus Prime 1:24 Scale Die-Cast Metal Vehicle

Item #: JD99524

The Transformers G1 Hollywood Rides Optimus Prime 1:24 Scale Die-Cast Metal Vehicle perfectly captures the leader of the Autobots in his iconic... Read more

Restocking Soon!

$24.99

Transformers Cyberverse Spark Armor Ark Power Optimus Prime

Item #: HSE4218

Optimus Prime harnesses the power of Allspark to convert the Autobot ship, the Ark, into powerful Spark Armor! When it comes to being an awesome... Read more

Restocking Soon!

$49.99

Transformers Cyberverse Action Attackers Ultra Class Optimus Prime

Item #: HSE3639

Classic red and blue Optimus Prime truck toy inspired by the noble Autobot leader from the Transformers Cyberverse cartoon, as seen on Cartoon... Read more

Restocking Soon!

$19.99

Transformers Rescue Bots Flip Racers Optimus Prime Race Track Trailer

Item #: HSC0247

Fearless leader Optimus Prime gets the Rescue Bots to the scene in a hurry by transporting them in trailer mode! Featuring head-to-head racing... Read more

Restocking Soon!

$69.99

Transformers Optimus Prime Pint Glass

Item #: SUPDRTRW01OPT

Relive the famous battles from the Cybertronian Wars with the Transformers Optimus Prime Pint Glass! Holds up to 16 ounces of your favorite drink. Read more

Restocking Soon!

$11.99

Transformers Fidget Its Graphic Spinners Wave 1 Set

Item #: HSC4561AA

The spin is in! Fidget Spinners are fast and fun, and Hasbro's Fidget Its toys bring you awesome characters on the collectible kinetic toys! With... Read more

In Stock

$18.99

Transformers Studio Series Premier Leader Wave 3 Case

Item #: HSE0703C

The next evolution of robots in disguise! 9-inch tall figures transform from Autobot or Decepticon to vehicle. You get Grimlock and Blackout! Wave 1... Read more

Restocking Soon!

$99.99

Free USA Shipping

Transformers Cyberverse Scout Wave 2 Case

Item #: HSE1883B

Think small with the Transformers Cyberverse Scout! This batch of 3-inch robots can transform and roll out to defend the past during Bumblebee's... Read more

Restocking Soon!

$59.99

Transformers Masterpiece Edition MP-38+ Beast Wars Burning Convoy

Item #: HSE7257

A prime Maximal leader that you'll ho ape for! A hero from Beast Wars Special , Japan's Beast Wars animated movie! Burning Convoy - also known as... Read more

Restocking Soon!

$111.99

Free USA Shipping

Transformers Generations Earthrise Leader Wave 2 Case

Item #: HSE7123B

The War for Cybertron is on! It's Autobot Optimus Prime and Doubledealer! Inspired by Arc 2 "Earthwise" of the Transformers: War for Cybertron... Read more

Coming in September 2020

$99.99

Free USA Shipping
Hot Off The Truck Sep 16

Transformers Nano Hollywood Rides Vehicle Wave 2 3-Pack

Item #: JD31761

Relive the nostalgia with some of most iconic vehicles with these Transformers Nano Hollywood Rides from Jada Toys. Each die-cast metal collectible... Read more

In Stock

$7.99

New Pre-Orders Aug 28

Transformers Figural Bag Clip Display Case

Item #: MG72045AA

Transform your bag, purse, or backpack! Figural bag clips featuring Autobots and Decepticons from Transformers! Assortment includes Optimus Prime,... Read more

Coming in October 2020

$143.99

Free USA Shipping

Transformers Cyberverse Warrior Megatron

Item #: HSE7087

Easy Transformers conversion for kids 6 years old and up! Convert Transformers Cyberverse Warrior Megatron toy from tank to robot mode in 8 steps.... Read more

In Stock

$15.99

Transformers G1 MetalFigs Diorama Scene Box Set

Item #: JD31352

Autobots vs. Decepticons in a box! These highly collectable, stylized Transformers G1 Optimus Prime, Bumblebee, Starscream and Megatron as 2 3/4-inch... Read more

Coming in September 2020

$15.99

Transformers Bumblebee Movie Energon Igniters Power Wave 3 Set

Item #: HSE2087CC

Power up your toys with Transformers Bumblebee Movie Energon Igniters Power figures! Each robot transforms from an Earth vehicle mode to a... Read more

In Stock

$54.99

Transformers Tiger Electronics Handheld Video Game

Item #: HSE9728

Imagine going back in time! Gamers who are die-hard fans into retro tech or are new to this genre will love this Tiger Electronics Transformers... Read more

Coming in September 2020

$14.99

Transformers Nano Hollywood Rides Vehicle Wave 1 3-Pack

Item #: JD31125

Relive the nostalgia with some of most iconic vehicles with these Transformers Nano Hollywood Rides from Jada Toys. Each die-cast metal collectible... Read more

Coming in September 2020

$7.99

Transformers Mega Mighties Action Figures Wave 3 Set

Item #: HSE4131CC

Transformers Mega Action Figures are big and tons of fun! Each plastic figure has big detail and is ready to save the day for you and your robot... Read more

In Stock

$21.99

Transformers Cyberverse Warrior Wave 8 Set

Item #: HSE1884HH

Take on the galaxy with Transformers Cyberverse Warriors! Each 4 1/2-inch robot has a swell disguise based with awesome features and amazing... Read more

Coming in September 2020

$54.99

Transformers Cyberverse Scout Wave 9 Set

Item #: HSE1883JJ

Think small with the Transformers Cyberverse Scout! This batch of 3-inch robots can transform and roll out to defend the past during Bumblebee's... Read more

Coming in September 2020

$29.99

Transformers Cyberverse Ultimate Wave 5 Case

Item #: HSE1885E

Bring home Cybertron's biggest leaders with Transformers Cyberverse Ultimate! Each 10-inch robot has a signature attack move plus a swell alternate... Read more

Coming in September 2020

$119.99

Free USA Shipping

Transformers Mega Mighties Action Figures Wave 5

Item #: HSE4131E

Transformers Mega Action Figures are big and tons of fun! Each plastic figure has big detail and is ready to save the day for you and your robot... Read more

Coming in September 2020

$43.99

Transformers Cyberverse Warrior Wave 8 Case

Item #: HSE1884H

Take on the galaxy with Transformers Cyberverse Warriors! Each 4 1/2-inch robot has a swell disguise based with awesome features and amazing... Read more

Coming in September 2020

$109.99

Free USA Shipping

Transformers Cyberverse Warrior Wave 9 Set

Item #: HSE1884JJ

Take on the galaxy with Transformers Cyberverse Warriors! Each 4 1/2-inch robot has a swell disguise based with awesome features and amazing... Read more

Coming in September 2020

$54.99

Transformers Rescue Bots Rescan Figures Wave 23

Item #: HTA7024Y

It's time for the Rescue Bots to save the day! Under the command of Optimus Prime and Bumblebee, this crack squad of robots is here to help save the... Read more

Restocking Soon!

$63.99

Transformers Generations War for Cybertron Earthrise Leader Wave 1 Case

Item #: HSE7123A

The War for Cybertron is on! It's Autobot Optimus Prime vs. Decepticon Astrotrain! Inspired by Arc 2 "Earthwise" of the Transformers: War for... Read more

Restocking Soon!

$99.99

Free USA Shipping

Transformers Cyberverse Deluxe Wave 1 Set

Item #: HSE7053AA

Collect them all and build Maccadam with the Transformers Cyberverse Deluxe figures! Each 5-inch transforming figure includes enhanced detailing and... Read more

Restocking Soon!

$79.99

Free USA Shipping

Transformers Cyberverse Scout Wave 8 Case

Item #: HSE1883H

Think small with the Transformers Cyberverse Scout! This batch of 3-inch robots can transform and roll out to defend the past during Bumblebee's... Read more

Restocking Soon!

$59.99

Transformers Cyberverse Ultimate Wave 4 Set

Item #: HSE1885DD

Bring home Cybertron's biggest leaders with Transformers Cyberverse Ultimate! Each 10-inch robot has a signature attack move plus a swell alternate... Read more

Restocking Soon!

$59.99

Transformers Cyberverse Deluxe Wave 2 Case

Item #: HSE7053B

Collect them all and build Maccadam with these Transformers Cyberverse Deluxe figures! Each 5-inch tall transforming figure includes enhanced... Read more

Restocking Soon!

$159.99

Free USA Shipping

Transformers Keshi Surprise Autobots Case

Item #: SUPC0023A

Collect them all! The Transformers Keshi Surprise Autobots Case includes 24 blind-boxed, individually packaged mini-figures- each has a foil sticker!... Read more

Restocking Soon!

$95.99

Free USA Shipping

Transformers Cyberverse Ultimate Wave 1 Set

Item #: HSE1885AA

Bring home Cybertron's biggest leaders with Transformers Cyberverse Ultimate! Each 10-inch robot has a signature attack move plus a swell alternate... Read more

Restocking Soon!

$59.99

Transformers Bumblebee Movie Energon Igniters Speed Wave 1

Item #: HSE0691A

Power up your toys with Transformers Bumblebee Movie Energon Igniters Speed figures! Each robot transforms from an Earth vehicle mode to a... Read more

Restocking Soon!

$49.99

Transformers Age of Extinction Peel and Stick Wall Decals

Item #: RMK2525SCS

Bring your favorite Autobots from the Transformers series into any room with these officially licensed wall decals. These Transformers wall stickers... Read more

Restocking Soon!

$14.99

Transformers Cyberverse Scout Wave 4 Case

Item #: HSE1883D

Think small with the Transformers Cyberverse Scout! This batch of 3-inch robots can transform and roll out to defend the past during Bumblebee's... Read more

Restocking Soon!

$59.99

Transformers Rescue Bots Flip Racers Chomp and Chase Raceway

Item #: HSC0216

imagine high-speed, dino-sized adventures with the Flip Racers Chomp and Chase Raceway! Sized right for little hands, this exciting playset includes... Read more

Restocking Soon!

$34.99

Transformers Last Knight 1:64 Vehicles Wave 2 Case

Item #: JD14032B

From the Transformers The Last Knight comes these 1:64 scale die-cast metal vehicles! Ages 8 and up. The Transformers The Last Knight 1:64 Die-Cast... Read more

Restocking Soon!

$29.99

Are You a Decepticon Fan or Do You Support the Autobots?

Regardless of your allegiance, you have to admit that those exciting, action-packed confrontations between Prime and his long-time nemesis Megatron can be spellbinding. After all, what's a super-powerful hero without an equally (or almost equally) super-powerful villain to oppose him or her? Where's the fun and games in that?

Who Is Orion Pax?

Did you know that your hero was once known by this name? We kid you not! Per his G1 biography, he thusly began his existence as a rather defenseless robot dockworker long ago during the Golden Age of Cybertron. Reconstructed following his battle with Megatron, he became the first of the Autobot warriors. And the rest is history, as they say. In this case, a LOT of history!

And Who Is the Voice of Optimus Prime?

That's a darn good question, and here's the answer: Over the history of the franchise, that exceptionally imposing voice has come from greats the likes of Peter Cullen, David Kaye, Garry Chalk, Clancy Brown, Richard Epcar, Travis Willingham, Fred Tatasciore, John DiMaggio, Mark Harmon, Kevin Conroy, Kiefer Sutherland, Val Kilmer, Tom Hanks, Liam Neeson, and Michael Dorn. Impressive, huh?

The Enjoyment and Collecting Never End!

In Hasbro's "Unicron Trilogy" of Armada, Energon, and Cybertron (so-named because of the central role that planetary-proportioned robot plays in the overall storyline) and beyond, you should look for favorites like Prime and add their representations to your toybox or shelf. The possibilities are almost endless. Who knows, you might even come across Optimus Supreme, the combined form of Optimus and Omega Supreme from the animated series, waiting to join the other Cybertronians in your toy box or collector shelf!

And one more thing: Never, never forget that "Freedom is your right."
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WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
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