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Created out of an obsession for designer/art toys and collectables, Hong Kong-based company Toy2r continues to break down the boundaries between product design, art, and graphics. Mastermind Raymond Choy founded the company in 1995 when he took his dream of a once-owned toy store known as "Toy R," which held countless limited edition toy collectables, and turned it into an internationally recognized company that was among the first to explore the potential of the designer/art toy movement, ultimately instilling contemporary art into the vinyl toy market we all know and love today.

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