Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc., is the pacesetter in the trading-card game and tabletop role-playing game categories, and the leading developer and publisher of game-based entertainment products. Wizards of the Coast is considered the global leader in hobby gaming, developing and publishing game-based and other entertainment products celebrated the world over. Founded in 1990 by Peter Adkison, Wizards of the Coast rose to prominence in the hobby games market on the strength of the innovative and revolutionary trading-card game (TCG) Magic: The Gathering, the 1st game of its kind to gain worldwide recognition.