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Joy Toy

For Astonishing Military Action Figures, Choose Joy Toy!


Bloomage JOYTOY (Beijing) Technology Development Co.,
Ltd. (JOYTOY for short) was founded in 2015. It's a sci-fi mecha model toy company in China that focuses on the fields of animation, film, television, and games and aims to fill the void in adult model toys. Made up of outstanding illustrators, designers, 3D modelers, engineers, and others, Joy Toy takes its products from creation, design, and research to development and manufacturing. Dedicated to the idea of combining art and toys through the fusion of culture and creativity while creating "unprecedented toys," Joy Toy offers exceptional military-inspired merchandise. So, where do you find these wonders? Right here! If you're seeking amazingly detailed action figures, dioramas, or vehicles, Entertainment Earth is the place.
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Joy Toy Dark Source UNSC Assaulter Samuel 1:25 Scale Action Figure

Joy Toy Dark Source UNSC Assaulter Samuel 1:25 Scale Action Figure

Item #: DC402397

Joy Toy presents the Dark Source UNSC Assaulter Samuel 1:25 Scale Action Figure! Add more firepower to your military displays with the UNSC action...

$22.99
Joy Toy Warhammer Age of Sigmar Stormcast Shakana Goldenblade 1:18 Scale Action Figure

Joy Toy Warhammer Age of Sigmar Stormcast Shakana Goldenblade 1:18 Scale Action Figure

Item #: DC400911

Joy Toy presents Warhammer Age of Sigmar Stormcast Shakana Goldenblade 1:18 Scale Action Figure! Introducing Shakana Goldenblade, a fierce and...

$70.99
Joy Toy Battle for the Stars Shadow Jaeger Squad Raven 1:18 Scale Action Figure

Joy Toy Battle for the Stars Shadow Jaeger Squad Raven 1:18 Scale Action Figure

Item #: DC401048

Joy Toy presents the Joy Toy Battle for the Stars Shadow Jaeger Squad Raven 1:18 Scale Action Figure! Unleash the cunning and agility of the Shadow...

$20.99
Joy Toy Warhammer 40,000 Ultramarines Levantus with Power Sword, Stormshield and Bolt Pistol 1:18 Scale Action Figure

Joy Toy Warhammer 40,000 Ultramarines Levantus with Power Sword, Stormshield and Bolt Pistol 1:18 Scale Action Figure

Item #: DC402793

Joy Toy presents the Warhammer 40,000 Ultramarines Levantus with Power Sword, Stormshield and Bolt Pistol 1:18 Scale Action Figure! Bladeguard...

$53.99
Joy Toy Warhammer Age of Sigmar Stormcast Neave Blacktalon 1:18 Scale Action Figure

Joy Toy Warhammer Age of Sigmar Stormcast Neave Blacktalon 1:18 Scale Action Figure

Item #: DC400898

Joy Toy presents Warhammer Age of Sigmar Stormcast Neave Blacktalon 1:18 Scale Action Figure! Unleash the fury of the Stormcast Eternals with Neave...

$61.99
Joy Toy Warhammer The Horus Heresy Night Lords Night Raptor Huntmaster 1:18 Scale Action Figure

Joy Toy Warhammer The Horus Heresy Night Lords Night Raptor Huntmaster 1:18 Scale Action Figure

Item #: DC404681

Joy Toy presents the Warhammer The Horus Heresy Night Lords Night Raptor Huntmaster 1:18 Scale Action Figure! Among the most feared assault warriors...

$62.99
Joy Toy Warhammer 40,000 Space Marine Game Edition Ultramarines Assault Intercessor & Jump Pack 1:18 Scale Action Figure

Joy Toy Warhammer 40,000 Space Marine Game Edition Ultramarines Assault Intercessor & Jump Pack 1:18 Scale Action Figure

Item #: DC404421

Screaming out of the skies on pillars of promethium flame, the Ultramarines Assault Intercessor with Jump Pack delivers the Emperor's swift judgment....

$79.99
Free USA Shipping
Joy Toy Dark Source UNSC Medic Levi 1:25 Scale Action Figure

Joy Toy Dark Source UNSC Medic Levi 1:25 Scale Action Figure

Item #: DC402373

Joy Toy presents the Dark Source UNSC Medic Levi 1:25 Scale Action Figure! Add more firepower to your military displays with the UNSC action figure...

$22.99
Joy Toy Warhammer Age of Sigmar Stormcast Hendrick Silver Wolf 1:18 Scale Action Figure

Joy Toy Warhammer Age of Sigmar Stormcast Hendrick Silver Wolf 1:18 Scale Action Figure

Item #: DC400904

Joy Toy presents Warhammer Age of Sigmar Stormcast Hendrick Silver Wolf 1:18 Scale Action Figure! Command the battlefield with Hendrick, The Silver...

$61.99
Joy Toy Warhammer The Horus Heresy Alpha Legion Headhunter Prime 1:18 Scale Action Figure

Joy Toy Warhammer The Horus Heresy Alpha Legion Headhunter Prime 1:18 Scale Action Figure

Item #: DC401413

Joy Toy presents the Warhammer The Horus Heresy Alpha Legion Headhunter Prime 1:18 Scale Action Figure! Standing at approximately 4 3/4-inches tall...

$47.99
Joy Toy Warhammer The Horus Heresy Sisters of Silence Falcons Cadre Vigilator 2 1:18 Scale Action Figure

Joy Toy Warhammer The Horus Heresy Sisters of Silence Falcons Cadre Vigilator 2 1:18 Scale Action Figure

Item #: DC400874

Joy Toy presents Warhammer The Horus Heresy Sisters of Silence Falcons Cadre Vigilator 2 1:18 Scale Action Figure! Sisters of Silence White Falcons...

$50.99
New Pre-Orders Sep 23
Joy Toy StarCraft Terran Marine 1:25 Scale Action Figure 3-Piece Set

Joy Toy StarCraft Terran Marine 1:25 Scale Action Figure 3-Piece Set

Item #: DC405152

The backbone of the Terran Dominion's military might, the Marines are ordinary men and women encased in powerful CMC combat armor, transformed into...

$115.99
Free USA Shipping
New Pre-Orders Sep 23
Joy Toy StarCraft Zerg Hydralisk 1:25 Scale Action Figure 3-Piece Set

Joy Toy StarCraft Zerg Hydralisk 1:25 Scale Action Figure 3-Piece Set

Item #: DC405206

The Hydralisk represents the relentless adaptability of the Zerg Swarm, a living weapon bred solely for conquest and destruction. Emerging from the...

$98.99
Free USA Shipping
New Pre-Orders Sep 23
Joy Toy StarCraft Protoss Zealot 1:25 Scale Action Figure 3-Piece Set

Joy Toy StarCraft Protoss Zealot 1:25 Scale Action Figure 3-Piece Set

Item #: DC405183

Bound by honor and guided by ancient traditions, Zealots serve as the vanguard of Protoss armies across the stars. Their unmatched skill, discipline,...

$109.99
Free USA Shipping
Joy Toy Warhammer 40,000 The Horus Heresy Sons of Horus Legion Scimitar Jetbike 1:18 Scale Vehicle

Joy Toy Warhammer 40,000 The Horus Heresy Sons of Horus Legion Scimitar Jetbike 1:18 Scale Vehicle

Item #: DC404773

Joy Toy presents the Warhammer 40,000 The Horus Heresy Sons of Horus Legion Scimitar Jetbike 1:18 Scale Vehicle! Once the favored Legion of Warmaster...

$65.99
New Pre-Orders Sep 23
Joy Toy Warhammer The Horus Heresy Word Bearers Erebus Dark Apostle with Crux Malifica 1:18 Scale Action Figure

Joy Toy Warhammer The Horus Heresy Word Bearers Erebus Dark Apostle with Crux Malifica 1:18 Scale Action Figure

Item #: DC405213

Few figures in Imperial history have shaped the fate of humanity as profoundly as Erebus. First Chaplain of the Word Bearers and master of forbidden...

$95.99
Free USA Shipping
New Pre-Orders Sep 23
Joy Toy Warhammer The Horus Heresy Imperial Fists Herald Consul 1:18 Scale Action Figure

Joy Toy Warhammer The Horus Heresy Imperial Fists Herald Consul 1:18 Scale Action Figure

Item #: DC405220

The Imperial Fists stood as unbreakable defenders of the Emperor's realm during the Horus Heresy. Serving as both warrior and symbol, the Herald...

$80.99
Free USA Shipping
New Pre-Orders Sep 23
Joy Toy StarCraft Terran Ghost 1:25 Scale Action Figure 3-Piece Set

Joy Toy StarCraft Terran Ghost 1:25 Scale Action Figure 3-Piece Set

Item #: DC405169

Operating in the shadows where conventional forces cannot, Ghosts are the Terran Dominion's most elite operatives. Genetically enhanced and...

$76.99
Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 1 Action Figure

Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 1 Action Figure

Item #: DC404933

Joy Toy presents the Warhammer 40,000 Astra Militarum Kasrkin 1 Action Figure! The Kasrkin are the elite shock troopers of Cadia, chosen from the...

$51.99
Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 2 with Flamer Action Figure

Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 2 with Flamer Action Figure

Item #: DC404940

Joy Toy presents the Warhammer 40,000 Astra Militarum Kasrkin 2 With Flamer Action Figure! Specializing in close-quarters combat, this Kasrkin flamer...

$51.99
New Pre-Orders Sep 23
Joy Toy StarCraft Protoss Zealot 1:25 Scale Action Figure

Joy Toy StarCraft Protoss Zealot 1:25 Scale Action Figure

Item #: DC405176

The Zealot stands among the most revered warriors of the Protoss race, dedicating centuries to mastering martial combat and unwavering devotion to...

$39.99
New Pre-Orders Sep 23
Joy Toy StarCraft Zerg Hydralisk 1:25 Scale Action Figure

Joy Toy StarCraft Zerg Hydralisk 1:25 Scale Action Figure

Item #: DC405190

Evolved for ruthless efficiency, the Hydralisk is among the Zerg Swarm's deadliest bioforms. Combining deadly ranged attacks with savage...

$36.99
New Pre-Orders Sep 23
Joy Toy Warhammer The Horus Heresy Word Bearers MkVI Tactical Sergeant 1:18 Scale Action Figure

Joy Toy Warhammer The Horus Heresy Word Bearers MkVI Tactical Sergeant 1:18 Scale Action Figure

Item #: DC405015

Before the galaxy burned, the Word Bearers spread the creed of devotion across the Imperium. This MkVI Tactical Sergeant stands at the forefront of...

$43.99
Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 4 with Plasma Gun Action Figure

Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 4 with Plasma Gun Action Figure

Item #: DC404964

Joy Toy presents the Warhammer 40,000 Astra Militarum Kasrkin 4 With Plasma Gun Action Figure! Trusted with one of the Astra Militarum's most...

$51.99
Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 7 with Hot-shot Laspistol and Power Sword Action Figure

Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 7 with Hot-shot Laspistol and Power Sword Action Figure

Item #: DC404995

Joy Toy presents the Warhammer 40,000 Astra Militarum Kasrkin 7 with Hot-shot Laspistol and Power Sword Action Figure! Combining elite marksmanship...

$51.99
Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 5 with Grenade Launcher Action Figure

Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 5 with Grenade Launcher Action Figure

Item #: DC404971

Joy Toy presents the Warhammer 40,000 Astra Militarum Kasrkin 5 with Grenade Launcher Action Figure! Versatile and dependable, the Kasrkin grenadier...

$51.99
Joy Toy Warhammer 40,000 Ultramarines Primarch Roboute Guilliman 1:18 Scale Action Figure

Joy Toy Warhammer 40,000 Ultramarines Primarch Roboute Guilliman 1:18 Scale Action Figure

Item #: DC3037634

Joy Toy presents the Warhammer 40,000 Ultramarines Primarch Roboute Guilliman 1:18 Scale Action Figure! Created by the Emperor during the Great...

$153.99
Free USA Shipping
Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 6 with Hot-shot Laspistol Action Figure

Joy Toy Warhammer 40,000 Astra Militarum Kasrkin 6 with Hot-shot Laspistol Action Figure

Item #: DC404988

Joy Toy presents the Warhammer 40,000 Astra Militarum Kasrkin 6 with Hot-shot Laspistol Action Figure! Years of relentless training and battlefield...

$51.99
Toy Story Woody's Record Player DS-181 D-Stage Statue

Toy Story Woody's Record Player DS-181 D-Stage Statue

Item #: BKDS181

Beast Kingdom presents the Toy Story Woody's Record Player DS-181 D-Stage Statue! Set atop a nostalgic record player, this piece captures Woody and...

In Stock
$47.99
Kirby Stroller Toy Plush

Kirby Stroller Toy Plush

Item #: BA91215

Bring joy to every stroll with the Kirby Plush Stroller Toy! This adorable multi-sensory stroller hanging toy is designed to delight babies and...

In Stock
$24.99
King of Fighters '98 Ultimate Match Master Team Takuma Sakazaki 1:18 Scale Action Figure

King of Fighters '98 Ultimate Match Master Team Takuma Sakazaki 1:18 Scale Action Figure

Item #: DC405084

Joy Toy presents the King of Fighters '98 Ultimate Match Master Team Takuma Sakazaki 1:18 Scale Action Figure! Founder of Kyokugenryu Karate and one...

$50.99
King of Fighters '98 Ultimate Match Master Team Saisyu Kusanagi 1:18 Scale Action Figure

King of Fighters '98 Ultimate Match Master Team Saisyu Kusanagi 1:18 Scale Action Figure

Item #: DC405107

Joy Toy presents the King of Fighters '98 Ultimate Match Master Team Saisyu Kusanagi 1:18 Scale Action Figure! As patriarch of the legendary Kusanagi...

$50.99
King of Fighters '98 Ultimate Match Master Team Heidern 1:18 Scale Action Figure

King of Fighters '98 Ultimate Match Master Team Heidern 1:18 Scale Action Figure

Item #: DC405091

Joy Toy presents the King of Fighters '98 Ultimate Match Master Team Heidern 1:18 Scale Action Figure! A decorated military commander and seasoned...

$50.99
NBA McFarlane's SportsPicks Legends Series Los Angeles Lakers Magic Johnson 6-Inch Action Figure

NBA McFarlane's SportsPicks Legends Series Los Angeles Lakers Magic Johnson 6-Inch Action Figure

Item #: MF10558

McFarlane's SportsPicks Legends Series celebrates icons who defined the game. This NBA McFarlane's SportsPicks Legends Series Magic Johnson Los...

In Stock
$22.99
Meowcarons Wink 12-Inch Plush

Meowcarons Wink 12-Inch Plush

Item #: KC30009

Sweet as a macaroon Soft as a kitten Made to be hugged You'll be smitten! Meowcarons Plush are ultra soft and pillow-y, based on Kim-Joy's signature...

In Stock
$29.99
Hello Kitty 1:32 Scale RC Vehicle

Hello Kitty 1:32 Scale RC Vehicle

Item #: JD36835

Start your engines, Hello Kitty is hitting the road in style! This 1:32 scale RC car packs big personality into a small package, featuring a bold...

In Stock
$17.99
LEGO 43247 The Lion King Young Simba the Lion King

LEGO 43247 The Lion King Young Simba the Lion King

Item #: LG43247

Share a passion for iconic movies with this Young Simba the Lion King LEGO Disney animal building set! This building kit celebrates The Lion King 's...

In Stock
$129.99
Free USA Shipping
LEGO Botanicals 10349 Happy Plants

LEGO Botanicals 10349 Happy Plants

Item #: LG10349

Encourage creativity to bloom with the LEGO Botanicals 10349 Happy Plants building set, designed for kids aged 9 and up. This cheerful set includes a...

In Stock
$22.99
LEGO Icons 11384 Golden Retriever Puppy

LEGO Icons 11384 Golden Retriever Puppy

Item #: LG11384

Say hello to your new brick-built best friend with the LEGO Icons 11384 Golden Retriever Puppy! This adorable LEGO® recreation captures the exact...

In Stock
$139.99
Free USA Shipping
LEGO Icons 10362 French Cafe

LEGO Icons 10362 French Cafe

Item #: LG10362

Discover the charm of French café culture with the LEGO Icons 10362 French Café. This collectible bistro model allows you to immerse yourself in the...

In Stock
$79.99
Free USA Shipping
Marvel Rivals Wave 1 Jeff The Land Shark 1:10 Scale Posed Figure with Scene

Marvel Rivals Wave 1 Jeff The Land Shark 1:10 Scale Posed Figure with Scene

Item #: MF14881

Inspired by the Marvel Rivals video game, this 1:10 scale collectible of Jeff The Land Shark features an environmental base and backdrop. Jeff The...

In Stock
$34.99
LEGO Botanicals 11506 Rocking Plants

LEGO Botanicals 11506 Rocking Plants

Item #: LG11506

Bring a little personality to plant parenthood with the LEGO Botanicals 11506 Rocking Plants set, where greenery gets a playful upgrade. Designed for...

In Stock
$22.99
LEGO 11202 Bluey's Beach & Family Car Trip

LEGO 11202 Bluey's Beach & Family Car Trip

Item #: LG11202

LEGO 11202 Bluey's Beach & Family Car Trip is a fun-filled building kit designed for boys and girls aged 4 and up, bringing the joy of a beach...

In Stock
$29.99
LEGO 71804 Ninjago Arin's Battle Mech

LEGO 71804 Ninjago Arin's Battle Mech

Item #: LG71804

Arin's Battle Mech (71804) ninja toy lets kids learn to build as they join in with their ninja heroes' attempt to save their dragon friends. This...

In Stock
$15.99
SpongeBob SquarePants Patrick Star Plush 14-Inch Plush

SpongeBob SquarePants Patrick Star Plush 14-Inch Plush

Item #: JD109491001

Bring home the fun and excitement of Bikini Bottom with the Simba Toys Patrick Star Plush! This adorable 14-inch plush toy captures the beloved...

In Stock
$19.99
Care Bears Lunch Buddies Wave 1 Blind Box Mini-Figure Random 3-Pack

Care Bears Lunch Buddies Wave 1 Blind Box Mini-Figure Random 3-Pack

Item #: JD85378AA

Spread kindness and cuteness with the Care Bears Lunch Buddies Wave 1 Blind Box Mini-Figure Random 3-Pack! This collectible Wave 1 Mystery Blind box...

$29.99
Judge Dredd Klegg Mercenary Exquisite Mini Series 1:18 Scale Action Figure

Judge Dredd Klegg Mercenary Exquisite Mini Series 1:18 Scale Action Figure

Item #: DC420228

Alien mercenaries brought to Earth by the murderous tyrant Chief Judge Cal and available to the highest bidder, Kleggs are brutal warriors who fight...

In Stock
$24.99
NHL Boston Bruins Blades Mascot Posed Figure

NHL Boston Bruins Blades Mascot Posed Figure

Item #: RG10267

Meet Blades, the spirited mascot of the Boston Bruins! With his energetic presence and signature bear persona, Blades excites fans at every game and...

In Stock
$29.99
Meowcarons Bite 12-Inch Plush

Meowcarons Bite 12-Inch Plush

Item #: KC30010

Sweet as a macaroon Soft as a kitten Made to be hugged You'll be smitten! Meowcarons Plush are ultra soft and pillow-y, based on Kim-Joy's signature...

In Stock
$29.99
Meowcaron Spiral Plush Bag Charm

Meowcaron Spiral Plush Bag Charm

Item #: KC60021

These 2 3/4-inch tall plush bag charms are soft little buddies from Kim-Joy's baking world. Each character has their own mood, from cheeky winks to...

In Stock
$17.99
Meowcarons Swirl 12-Inch Plush

Meowcarons Swirl 12-Inch Plush

Item #: KC30008

Sweet as a macaroon Soft as a kitten Made to be hugged You'll be smitten! Meowcarons Plush are ultra soft and pillow-y, based on Kim-Joy's signature...

In Stock
$29.99
Meowcaron Scared Plush Bag Charm

Meowcaron Scared Plush Bag Charm

Item #: KC60022

These 2 3/4-inch tall plush bag charms are soft little buddies from Kim-Joy's baking world. Each character has their own mood, from cheeky winks to...

In Stock
$17.99
Care Bears Lunch Buddies Wave 1 Blind Box Mini-Figure Case of 24

Care Bears Lunch Buddies Wave 1 Blind Box Mini-Figure Case of 24

Item #: JD85378A

Spread kindness and cuteness with the Care Bears Lunch Buddies Wave 1 Blind Box Mini-Figure Case of 24! This collectible Wave 1 set includes a 1...

$239.99
Free USA Shipping
Meowcaron Smile Plush Bag Charm

Meowcaron Smile Plush Bag Charm

Item #: KC60019

These 2 3/4-inch tall plush bag charms are soft little buddies from Kim-Joy's baking world. Each character has their own mood, from cheeky winks to...

In Stock
$17.99
Meowcaron Wink Plush Bag Charm

Meowcaron Wink Plush Bag Charm

Item #: KC60020

These 2 3/4-inch tall plush bag charms are soft little buddies from Kim-Joy's baking world. Each character has their own mood, from cheeky winks to...

In Stock
$17.99
Bake Me a Cat Blind-Box Mini-Figure Case of 6

Bake Me a Cat Blind-Box Mini-Figure Case of 6

Item #: KC90050A

A blind box collection from Kim-Joy x Kaleidos Creative! Kim-Joy is a finalist on The Great British Bake Off , bestselling author (including the...

$119.99
Free USA Shipping
Hot Off The Truck Sep 09
Sesame Street Tickle Me Elmo 3 3/4-Inch ReAction Figure

Sesame Street Tickle Me Elmo 3 3/4-Inch ReAction Figure

Item #: SUP82633

Prepare to be tickled to pieces! A fuzzy, flocked Tickle Me Elmo ReAction Figure is here to spread laughter and joy in your collection. It's also...

In Stock
$25.00
Transformers Classic Class Ver. 2 Optimus Prime Blokees Model Kit

Transformers Classic Class Ver. 2 Optimus Prime Blokees Model Kit

Item #: DC5000856

Build, pose, and play with the Transformers Classic Class Optimus Prime Blokees Model Kit! This DIY model kit toy is the ultimate experience for...

$19.99
Transformers Classic Class Sentinel Prime Blokees Model Kit

Transformers Classic Class Sentinel Prime Blokees Model Kit

Item #: DC5000859

Build, pose, and play with the Transformers Classic Class Sentinel Prime Blokees Model Kit! This DIY model kit toy is the ultimate experience for...

$19.99
Transformers: One Classic Class Starscream Blokees Model Kit

Transformers: One Classic Class Starscream Blokees Model Kit

Item #: DC300321

Build, pose, and play with the Transformers: One Classic Class Starscream Blokees Model Kit! This DIY model kit toy is the ultimate experience for...

$19.99
Entertainment Earth sells toys, action figures and collectibles intended for purchase by adult collectors. Products may contain small parts, choking hazards, sharp points, and other elements not suitable for children under 16 years old.
WARNING: Certain products sold here may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, go to www.P65Warnings.ca.gov.

Free Shipping on In-Stock Joy Toy Toys & Collectibles items is available at Entertainment Earth. Any $79+ order of In-Stock items will ship for free.

Yes! As part of the Entertainment Earth Mint Condition Guarantee™ we guarantee that all Joy Toy Toys & Collectibles items we sell are officially licensed (if necessary) and come in original packaging.

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