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Take Home a Real American Hero - G.I. Joe!


G.I. Joe is a line of action figures produced and owned by the Hasbro toy company, but the line has greatly expanded to include comics, book and record sets, movies,
television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse? But did you know this: The launch and development of Hasbro G.I. Joe action figures actually resulted in the coining and general use of the now-common term "action figure"! Plus, Joe's appeal to both children and adults has made it nothing less than an icon among toys. So, if you made your way to this page looking for new G.I. Joe toys, you're not alone and you've come to the right place! You might find randomly selected blind-boxed key chains and mini-figures, vinyl figures (including those adorable Pop!s), roleplay items, computer accessories such as flash drives, T-shirts, pins, and a whole lot more. Have you ever wondered where the G. I. Joe ninja called Snake Eyes came from? Watch his 2021 film and buy his action figures, statues, Pop! Vinyl figures, and more right here. You ask if we have G.I. Joe for sale? Yes, sir! Just look at all this marvelous gear!
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Item #: HSE8496

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Storm Shadow Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

In Stock
Outlet Deal: $6.50 $22.99
Hot Off The Truck Sep 07
Item #: HSF2231

G.I. Joe Classified Series 6-Inch Cobra B.A.T. Action Figure: Build your armies! This Cobra B.A.T. figure comes ready for action, with multiple... Read more

In Stock
$24.99
Hot Off The Truck Aug 30
Item #: HSF2719

G.I. Joe Classified Series 6-Inch Cobra Alley Viper Action Figure: Build your armies! This Cobra Alley Viper figure comes ready for action, with... Read more

In Stock
$24.99
Item #: HSF4027

G.I. Joe Classified Series 6-Inch Crimson Guard Action Figure: This G.I. Joe Classified Series 6-Inch Crimson Guard Action Figure features a classic... Read more

Coming in March 2023
$24.99
Item #: HSF4555

G.I. Joe Classified Series 6-Inch Sgt. Slaughter Action Figure - Exclusive: Yo Joe! A professional wrestler and the G.I. Joe team's preferred... Read more

Coming in January 2023
$33.99
Item #: HSF4019

G.I. Joe Classified Series 6-Inch Storm Shadow Action Figure: This G.I. Joe Classified Series 6-Inch Storm Shadow Action Figure figure comes ready... Read more

Coming in October 2022
$22.99
Item #: HSF4559

G.I. Joe Classified Series Vipers and Officer Troop Builder Pack 6-Inch Action Figures: These figures feature a classic design updated to bring the... Read more

Coming in March 2023
$89.99
Free USA Shipping with Code
Item #: TH3Z0216

G.I. Joe Storm Shadow 1:6 Scale Action Figure: Spectacular 12-inch tall Storm Shadow action figure! Features 22 points of articulation, realistic... Read more

In Stock
$148.99
Free USA Shipping with Code
Item #: HSF4020

G.I. Joe Classified Series 6-Inch Spirit Iron-Knife Action Figure: This G.I. Joe Classified Series 6-Inch Spirit Iron-Knife Action Figure comes ready... Read more

Coming in October 2022
$22.99
Item #: HSF4321

G.I. Joe Classified Series Snake Eyes and Timber 6-Inch Action Figures: The Snake Eyes and Timber figures come ready for action, with multiple points... Read more

Coming in January 2023
$44.99
Free USA Shipping with Code
New Pre-Orders Sep 13
Item #: HSF4925

G.I. Joe Retro Collection Cobra Officer and Cobra Trooper 3 3/4-Inch Action Figures 2-Pack - Exclusive: With the Retro Collection, fans can imagine... Read more

Coming in October 2022
$41.99
Free USA Shipping with Code
Item #: HSF4022

G.I. Joe Classified Series 6-Inch Tomax Paoli Action Figure: This G.I. Joe Classified Series 6-Inch Tomax Action Figure figure comes ready for... Read more

Coming in May 2023
$24.99
Item #: HSF4025

G.I. Joe Classified Series 6-Inch Xamot Paoli Action Figure: This G.I. Joe Classified Series 6-Inch Xamot Paoli Action Figure figure comes ready for... Read more

Coming in May 2023
$24.99
Item #: DC84401

G.I. Joe Gallery The Baroness Statue: Cobra strikes back! This G.I. Joe Gallery The Baroness Statue features Destro's paramour as she leaps over a... Read more

Coming in November 2022
$54.99
Free USA Shipping with Code
Item #: HSE8346KK

G.I. Joe Classified Series 6-Inch Action Figures Wave 10 Set of 3: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in March 2023
$74.99
Free USA Shipping with Code
Item #: HSF4021

G.I. Joe Classified Series 6-Inch Cobra Officer Action Figure: Build your armies! This Cobra Officer figure comes ready for action, with multiple... Read more

Coming in December 2022
$22.99
Item #: SUP81993

G.I. Joe Mutt (PSA) with Junkyard 3 3/4-Inch ReAction Figure: "...and knowing is half the battle!" Straight from the 1980s, it's the G.I. Joe Mutt... Read more

In Stock
$17.99
Item #: HSF0112

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Akiko Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

In Stock
Outlet Deal: $14.96 $22.99
Item #: FU55784

G.I. Joe The Baroness Pop! Vinyl Figure: This G.I. Joe The Baroness Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes package in a... Read more

In Stock
$11.99
Item #: HSE8346JJ

G.I. Joe Classified Series 6-Inch Action Figures Wave 9 Set of 3: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action... Read more

Coming in May 2023
$74.99
Free USA Shipping with Code
Hot Off The Truck Sep 20
Item #: HSF5906

G.I. Joe x Fortnite Victory Royale Series Collaboration Snake Eyes Katana: This 32-inch premium G.I. Joe Collab Snake Eyes Katana roleplay toy is... Read more

In Stock
$38.99
Item #: HSF0967

G.I. Joe Classified Series 6-Inch Zartan Action Figure: This GI Joe Classified Zartan figure comes ready for action, with multiple points of... Read more

Coming in January 2023
$24.99
Item #: HSF4024

G.I. Joe Classified Series 6-Inch Sgt. Stalker Action Figure: This G.I. Joe Classified Series Lonzo "Stalker" Wilkinson Action Figure comes ready for... Read more

Coming in December 2022
$24.99
Item #: BEE44262

G.I. Joe Snake Eyes 18 oz. Geeki Tikis Mug: Raise a glass in style! This creative and colorful drinkware combines G.I. Joe with the unique... Read more

In Stock
$27.99
Hot Off The Truck Sep 13
Item #: HSF5359

G.I. Joe Classified Series 6-Inch Scarlett Action Figure - Variant: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

In Stock
$24.99
Item #: PYRPAE83473F

G.I. Joe Cobra Joe Framed Art Print: Show off your G.I. Joe fandom with this G.I. Joe Cobra Joe Framed Art Print! The image measures approximately... Read more

In Stock
$19.99
Item #: SUP82071

G.I. Joe Cobra B.A.T. 3 3/4-Inch ReAction Figure: Super7's retro ReAction figure lines expand with the G.I. Joe Cobra B.A.T. 3 3/4-Inch ReAction... Read more

Coming in October 2022
$19.99
Item #: HSE8352

G.I. Joe Snake Eyes Movie Morning Light Electronic Sword: Featuring exciting electronic sound effects and a light-up blade inspired by the Snake... Read more

In Stock
Outlet Deal: $19.54 $22.99
Item #: SUP82239

G.I. Joe Ultimates Cobra B.A.T. (Comic) 7-Inch Action Figure - SDCC Exclusive: With exciting blue deco! They may lack the over-the-top dramatic... Read more

Coming in October 2022
$54.99
Free USA Shipping with Code
Item #: SUP81820

G.I. Joe Firefly (Comic) 3 3/4-Inch ReAction Figure: Packaged on a retro 6-inch by 9-inch cardback, the G.I. Joe Firefly 3 3/4-Inch ReAction Figure... Read more

In Stock
$17.99
Item #: SUP81819

G.I. Joe Baroness Version 2 3 3/4-Inch ReAction Figure: Packaged on a retro 6-inch by 9-inch cardback, the G.I. Joe Baroness 3 3/4-Inch ReAction... Read more

In Stock
$17.99
Item #: SUP81513

G.I. Joe Storm Shadow 3 3/4-Inch ReAction Figure: Yo Joe! Straight from the 1980s, it's the G.I. Joe Storm Shadow 3 3/4-Inch ReAction Figure. Drawing... Read more

In Stock
$17.99
Item #: SUP81994

G.I. Joe Roadblock (PSA) 3 3/4-Inch ReAction Figure: "...and knowing is half the battle!" Straight from the 1980s, it's the G.I. Joe Roadblock (PSA)... Read more

In Stock
$17.99
Item #: SUP81816

G.I. Joe Flint 3 3/4-Inch ReAction Figure: Packaged on a retro 6-inch by 9-inch cardback, the G.I. Joe Flint 3 3/4-Inch ReAction Figure takes your... Read more

In Stock
$17.99
Item #: SUP82002

G.I. Joe Cobra Snakeling Factory Worker Mustache (Brown) 3 3/4-Inch ReAction Figure: Build your armies with this awesome G.I. Joe Cobra Snakeling... Read more

In Stock
$17.99
Item #: SUP81997

G.I. Joe Cobra Snakeling Factory Worker Clean-Shaven (Tan) 3 3/4-Inch ReAction Figure: Build your armies with this awesome G.I. Joe Cobra Snakeling... Read more

In Stock
$17.99
Item #: SUP81389

G.I. Joe Cobra Trooper (H-Back Tan) 3 3/4-Inch ReAction Figure: "Yo Joe!" Straight from the 1980s, it's the G.I. Joe Cobra Trooper (H-Back Tan) 3... Read more

In Stock
Outlet Deal: $15.29 $17.99
Item #: HSF4028

G.I. Joe Classified Series 6-Inch Dusty Action Figure: This G.I. Joe Classified Series 6-Inch Dusty Action Figure comes ready for action, with... Read more

Coming in March 2023
$24.99
Hot Off The Truck Sep 21
Item #: HSF2726

G.I. Joe Retro 3 3/4-Inch Cobra Trooper Action Figure: Build your armies with this retro 3 3/4-inch scale Cobra Trooper! With the Retro Collection,... Read more

In Stock
$14.99
Item #: FU55783

G.I. Joe Scarlett Pop! Vinyl Figure: This G.I. Joe Scarlett Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes package in a window... Read more

In Stock
$11.99
Item #: HSE8346HH

G.I. Joe Classified Series 6-Inch Action Figures Wave 8 Set: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated action... Read more

Coming in October 2022
$68.99
Free USA Shipping with Code
Item #: DS104699

G.I. Joe Snake Eyes Movie Storm Shadow Gloves: Relive the G.I. Joe Real American Hero with the G.I. Joe Snake Eyes Movie Shadow Gloves. Will you... Read more

In Stock
Outlet Deal: $7.64 $8.99
Item #: SUP81834

G.I. Joe Ultimates Storm Shadow 7-Inch Action Figure: With shifting allegiances and a mysterious past, it's hard to know where Storm Shadow's loyalty... Read more

Coming in July 2023
$54.99
Free USA Shipping with Code
Item #: JD32773

Hollywood Rides G.I. Joe V.A.M.P. MK-II Jeep Offroad 1:14 Scale RC Vehicle: Every Joe needs a Jeep! A Hero is here to save the day! With this G.I.... Read more

In Stock
Outlet Deal: $29.26 $49.99
Item #: HSF0759

G.I. Joe Classified Series Snake Eyes and Timber: Alpha Commandos 6-Inch Action Figures: Timberrrr! The G.I. Joe Classified Series evolves the... Read more

Coming in January 2023
$44.99
Free USA Shipping with Code
Item #: DC84410

G.I. Joe Legends in 3D Destro 1:2 Scale Bust: Join the Iron Grenadiers with Destro! Features a pedestal loaded with rockets. Approximately 10-inches... Read more

Coming in October 2022
$174.99
Free USA Shipping with Code
Item #: TH3Z0348

G.I. Joe Firefly FigZero 1:6 Scale Action Figure: Explosives expert Firefly will get the job done! Sabotage the G.I. Joe team with bombs, detonators,... Read more

Coming in January 2023
$169.99
Free USA Shipping with Code
Item #: DC620639

Threezero X Hasbro G.I. Joe Camo Storm Shadow 1:6 Scale Action Figure - Previews Exclusive: Sneak in the snow with winter camo! Previews Exclusive... Read more

In Stock
Outlet Deal: $164.99 $189.99
Free USA Shipping with Code
Item #: HSF0762

G.I. Joe Classified Series Special Missions: Cobra Island Breaker with RAM Cycle 6-Inch Action Figure and Vehicle: Alvin "Breaker" Kinney has... Read more

Coming in October 2022
$41.99
Free USA Shipping with Code
Item #: HSE8346F

G.I. Joe Classified Series 6-Inch Action Figures Wave 6 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

In Stock
Outlet Deal: $117.00 $137.99
Free USA Shipping with Code
Item #: HSE8346K

G.I. Joe Classified Series 6-Inch Action Figures Wave 10 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

Coming in March 2023
$149.99
Free USA Shipping with Code
Item #: HSE8346C

G.I. Joe Classified Series 6-Inch Action Figures Wave 5 Case of 6: Yo Joe! A Real American Hero returns for the 21st century! Super-articulated... Read more

In Stock
Outlet Deal: $117.29 $137.99
Free USA Shipping with Code
Item #: HSE8348

G.I. Joe Origins Ninja Strike Snake Eyes 12-Inch Action Figure: With the Ninja Strike Snake Eyes figure from Hasbro, kids ages 4 and up can imagine... Read more

In Stock
Outlet Deal: $10.55 $22.99
Item #: DCL164223

G.I. Joe x TOA Heavy Industries Storm Shadow 1:6 Scale Action Figure: Uh-oh, here comes Storm Shadow! In his white ninja garb that symbolizes death,... Read more

In Stock
Outlet Deal: $162.56 $249.99
Free USA Shipping with Code
Item #: DC731646

G.I. Joe Tomax and Xamot Pin Set 2-Pack - Previews Exclusive: Icon Heroes presents the Previews Exclusive G.I. Joe Tomax X Xamot Retro Pin Set! Based... Read more

In Stock
Outlet Deal: $19.51 $29.99
Item #: MZ76391

G.I. Joe: Snake Eyes One:12 Collective Deluxe Edition: One:12 Collective G.I. Joe: Snake Eyes – Deluxe Edition Enter Snake Eyes, the mysterious,... Read more

Coming in March 2023
$112.00
Free USA Shipping with Code
Item #: JD32913

G.I. Joe Nano MetalFigs Mini-Figure 18-Pack: Add to your collection of iconic American hero series with the G.I. Joe nano figures! This 18-pack comes... Read more

In Stock
$24.99
Item #: HSF0111

G.I. Joe Classified Series 6-Inch Snake Eyes: G.I. Joe Origins Scarlett Action Figure: Yo Joe! A Real American Hero returns for the 21st century!... Read more

In Stock
Outlet Deal: $14.96 $22.99
Item #: HSF4026

G.I. Joe Classified Series 6-Inch Zarana Action Figure: This G.I. Joe Classified Series 6-Inch Zarana Action Figure features a classic design updated... Read more

Coming in March 2023
$24.99
Item #: HSF2791

G.I. Joe Classified Series Special Missions: Cobra Island Gabriel Barbecue Kelly 6-Inch Action Figure - Exclusive: This Gabriel "Barbecue" Kelly... Read more

Coming in October 2022
$24.99

Where Does the Name Come From?

The name comes from a term used to denote the United States soldier. In turn, that term was derived from the more general word "G.I." that was short for "Government Issue" or "General Issue," and before that, "galvanized iron." As the years went by, but long before G.I. Joe collectibles came into being and became so popular, the term came into widespread use and gradually replaced "Doughboy" that was used in World War I. Then, in 1945, American General Dwight D. Eisenhower stated that "the truly heroic figure of this war [is] G. I. Joe and his counterpart in the air, the navy, and the Merchant Marine of every one of the United Nations."

The Evolution of a Hero

G.I. Joe dolls and figures didn't appear in their present form overnight. In fact, the original 12-inch tall line was introduced in February 1964. This line was licensed to British toy manufacturer Palitoy and was known as "Action Man." Things really got exciting when Hasbro relaunched the line in 1982, in 3 3/4-inch scale and including playsets, vehicles, and the detailed backstory that led to G.I. Joe Cobra action figures and the struggles by Joe to save the world from takeover by these evil baddies. While the line evolved into the uber-popular Real American Hero series, Action Man also changed and was renamed "Action Force." So, now you can get your good guys and the G.I. Joe Cobra toys to oppose them and do battle to your heart's content!

They're Not Superheroes, but…

There are many different incarnations of this highly demanded and highly respected line of collectible playthings, with different characters possessing different accessories, skills, and expertise in areas such as weapons, explosives, and martial arts - such as ninja Snake Eyes as seen in the 2021 movie. This leads to endless hours of fun for kids and grownups, be it with a vehicle, a playset, or an action figure. G.I. Joe truly does offer something for everyone!

The Latest and Greatest Are Right Here!

Entertainment Earth is committed to bringing you all the newest and hottest items from this amazing franchise, so as you scour the Internet searching for what you want, make this page your first stop. If you're looking for new or vintage G.I. Joe, you'll probably find exactly what you seek here, but even if you don't, you're sure to discover plenty of marvelous merchandise to fill your needs.

In 2003, G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, so we're sure you'll enjoy welcoming him into your home, your toy box, and your collection too.
Entertainment Earth, Inc. markets and sells products, including children's products, for purchase by adults 18 years and over. If any product you are ordering is intended for a child please assume all of the following warnings may apply to that product:
WARNING: CHOKING HAZARD-Small parts. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a small ball. Not for children under 3 years.
WARNING: CHOKING HAZARD-This toy is a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Toy contains a marble. Not for children under 3 years.
WARNING: CHOKING HAZARD-Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Entertainment Earth, Inc. markets and sells products in California. Some items may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
WARNING: PROP 65 WARNING-Cancer and Reproductive Harm - www.P65Warnings.ca.gov.
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